Marketing Environmental Services

Strategies to Create Awareness

• What’s the big deal?• It’s just cleaning, right?• Why do I run housekeeping on my unit?• You’re the expert- you figure it out.

• I feel like a punching bag.• I don’t know why I bother.• How do they expect me to do that...

Marketing Environmental Services

Marketing Environmental Services

•Appearance

•Technology

Marketing Environmental Services- Complexity

Marketing Environmental Services- Visibility

Marketing Environmental Services- Professionalism

Marketing Environmental Services- Get Excited!

Marketing Environmental Services- Celebrate!

Marketing Environmental Services- Summary

•Educate your Customer(s) on the complexity of environmental services in a health care setting

•Be visible to your customers, patients and your team

•Create opportunities for engagement of clients and patients

•Create opportunities for professional interactions

•Get excited and enthusiastic about your team and your program

•Create a positive, healing environment by celebrating life with your team and the organization

Marketing Environmental Services- Thank You!