Marketing Freebies to Turbocharge Your Cause

"If the rate of change on the outside exceeds the rate of change on the inside, the end is near."

- Jack Welch

What we're coveringg

1. Metrics2. Broadcasting 3. Collaboration

"Sweet Analytics, 'tis thou has ravished me!"

-Christopher MarloweElizabethan Playwright

Web AnalyticsWeb Analytics is the assessment of a variety of data, including Web traffic, Web-based transactions, Web server performance, usability studies, user submitted information and related sources to help create a generalized understanding of the visitor experience.

or, quite simply:

Web analytics is the study of the behavior of website visitors.

Why Analytics?

1. Don't guess, know2. Accountability3. Resource allocation

4.

Highest Paid Person's Opinion

Understanding Metrics

The Basics of Analytics

Planning for Analytics

Confirm Business GoalsIdentify and Align Site Goals to Business GoalsEstablish accurate, key site metricsIdentify Key Site Behaviors or “Micro-conversions”Assign values to Key Site Behaviors

3 Desired Outcomes

1. Raise Awareness2. Increase Donations3. Generate Interest and/or Participation

Basic Set Up

Goal Set Up

Goal Set Up

Goal Set Up

Your Dashboard

Content Checkup

How People Navigate

How People Navigate

How People Enter

Goal Met?

How did they find you?

How did they find you?

Using the right words

Using the right words

Using the right words

"Forget twitter, I'm on the CB ..."

-Will FerrellActor

We like moving pictures

7 in 10 adult internet users in the U.S. have used the internet to watch or download video. 14% of have uploaded a video for others to watch or download. Social networking sites like Facebook are as popular as video-sharing sites like YouTube.

"The State of Online Video"Pew Internet & American Life Project

How to grab views

Brand your channel with your logo, design elements and messaging.Use relevant and enticing video titles, tags and descriptions.Engage often through new video posts, friend requests, comments and subscriptions.

Ideas on Film

Trends from analyticsInterviews with volunteers, staff, recipientsCurrent events Trends in your cause

YouTube Nonprofit Program

Google donate buttonsBanner ads on your videosFeatured reach

"There ain't no such thing as a free lunch."

Google Forms

Google Forms

Google Spreadsheets

Google Spreadsheets

Google Presentations

Resources

Google Analytics Bloghttp://analytics.blogspot.com/Web Analytics: An Hour a Dayhttp://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=pd_sim_b_1

Web Analytics Demystifiedhttp://www.amazon.com/Web-Analytics-Demystified-Marketers-Understanding/dp/0974358428

Resources

Google for Nonprofitshttp://www.google.com/nonprofits/allproducts.htmlYouTube Nonprofit Programhttp://www.youtube.com/nonprofitsYouTube Handbookhttp://www.youtube.com/t/yt_handbook_produce

Reach out

atLarge Bloghttp://www.atlargeinc.com/blogatLarge Web Sitehttp://www.atlargeinc.com Send questions to Anand - ap@largeinc.com or Amanda - ae@largeinc.com