marketing, funding, & partnerships for stem in libraries
TRANSCRIPT
Marketing, Funding,
&Partnerships
for STEM
in Libraries
Engineering/2 by Flickr user Howard Stanbury
Marketing for STEM
More than a pretty flyer or packaging
Do your research&
know your Community
Great Example- Fayetteville Free Library
http://conferences.infotoday.com/documents/219/D205_Considine.pdf
Community Led Programs
Engage your community!
Funding
• Donations
Recyclables Make Great
STEM Resources!
Funding
• Donations • Grants
In FY 2013 and 2014, IMLS awarded more than $23 million in grants for
STEM-related projects.
http://www.imls.gov/about/stem.aspx
Funding
• Donations • Grants• Sponsorships
Reach Out via Social
Media
Funding
• Donations • Grants• Sponsorships• Crowdfunding
Funding
• Donations • Grants• Sponsorships• Crowdfunding• Beta Testing
http://www.evolveproject.org
Building Partnerships
• Determine Your Need• Timing• Give Back What You Take• Evaluate
Schools & Libraries Together!
• Extended Reach• Project Collaboration• Shared Resources• Kids Win!
Elevator Speech
• Brief, no longer than 30-60 seconds• Not a sales pitch• Engaging • Motivating• Impressionable • Think Simon Sinek’s book Start with Why
Jennifer HopwoodMS Library and Information ScienceBA English & Education
@jhopwood80
about.me/jenniferhopwood