Trainings by Vidya BhagwatReal Estate Marketing and Sales-

Introduction

Trainings by Vidya Bhagwat

Real Estate Marketing Real Estate Sales Real Estate Marketing and Sales Life Cycle

Agenda

Trainings by Vidya Bhagwat

What it mean to you Pr

oduc

t Branding

Prod

uct Marketing

prod

uctSelling

Value = Price Engagement=Customers

Transection= Revenue

Trainings by Vidya Bhagwat

Real Estate Marketing

A step by step process of reaching customers with your product /service information in a way that the customers make a buying enquiry .

Buy this

Marketing Case Study

Case-13 BHK super luxurious penthouse flats with attached swimming pool . Mid of City .3 Cr + cost .

Trainings by Vidya Bhagwat

Real Estate Marketing

Identify Need Communicate Connect

Create Awareness Engage Covert into

Sales Lead Multiple

Connections,Multiple Benefits

What you have moreLets visit the site

What he is looking for

What can make him to connect

with your communication

Who is your Customer

Trainings by Vidya Bhagwat

Real Estate Marketing

Identify Need Create Product

Communicate and

Connect

Create Awareness Engage Covert into

Sales Lead

Trainings by Vidya Bhagwat

Traditional Real Estate Marketing Techniques

News Paper

Radio

Hoarding

Brochure and Pamphlet

Exhibition

Corporate Offers

Banners

Letters and Mailers

High Cost Low Cost

Trainings by Vidya Bhagwat

New Real Estate Marketing Techniques

Social Media

Group Buying

TV

Big Brand Association (Donald Trump-towers)

Sponsorships ( Sports)

Referral Marketing

Celebrity endorsement

Buzzword Creation

High Cost Low Cost

Factor that effect your marketing strategy

Customer Profile

• Investor • End-user

Project Stage

• Pre-Launch• Launch• Post Launch

Location

• In City• Suburbs • Out side city

Marketing Case Study

Case-11,2,3 BHK Flats ,500 Flats township. Starting from 10 lakh .All Amenities .50Km form City center .• Create a TV adv

Trainings by Vidya Bhagwat

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