marketing made easy matthew checchio [email protected]
TRANSCRIPT
WORKSHOP TAKEAWAYSLearn how to repackage and repurpose your marketing information into content,
PR materials and social media ready content
3 birds with 1 stone in social media
Marketing promotion and media relations at the same time
Promotion materials as a flier into multiple ad uses
PROCESS OVERVIEW
Preparation
Process: three areas to focus your marketing communication Announcement and copy Digital and social media Easy flier and advertising tips
Timeline to use
Tell them what they ‘ve won Johnny…
Questions
WHAT ARE YOUR CHALLENGES?
This is our Dr. Phil session….and go.
PREPARATIONSECTION 1
PROCESS
THREE FOCUSES
Announcement and copy Website as your medium to drive traffic to Press Release Media Advisory External group announcements
Digital and social media Facebook Post Instagram linked to Facebook
Promotion materials Easy Flier and Ad Tips Email marketing
ANNOUNCEMENT & COPYSECTION 2
WHAT IF I DON’T HAVE A WEBSITE OR IT’S INACCESSIBLE
Create a Tumblr account or Blogger account
A popular and growing social media platform, especially for younger audience
Simple to use interface requiring no HTML/web coding knowledge
Free
Branded URL with myurl.tumblr.com
http://pennstatedubois.tumblr.com/
Goal: You need to have some form of a web or digital asset to promote your event or message
WHY THE WEB IS IT..
ANNOUNCEMENT AND COPY CREATION
Gather this information before every event and during planning: Part 1: 5 W’s
Who, what, where, when and why
Part 2: Write a quote from you about the event, what selling point or message did you want to convey in your own words
Part 3: Other details of the event: Benefits, history, other details
Part 4: Call to action Web address, less use of phone numbers
PRESS RELEASE
Take all of that information and format into a press release Part 1 Part 2 Part 3 Part 4
Think of creative headline
LEAD: Date (City, State):
CTA
123233
4
MEDIA ADVISORY
Same information from your press release, just organized differently
This is your “invitation to the media” to come to the event; difference from Press Release
Follow the 5 W’s outline with Part 1, and still include Part 3 and 4
1
3
4
contact
EXTERNAL GROUP PLUGS
Chambers, Agencies, Downtown groups, Partners listervs
Use Part 1 of your press release and include a hyperlink to click through to website/web address with full press release
The Penn State Nittany Lion Basketball program will sponsor a dodgeball tournament to raise money for Penn State Dance Marathon (THON) that supports the Four Diamonds Fund. The tournament is set for Sunday October 5, 2008 at 1 pm at the Multi-Sport Building. Student team registration is scheduled for Wed., September 24th at 11am in the HUB second floor. All student groups are welcome to play; cost includes $60/team. All proceeds of the tournament benefit Penn State Dance MaraTHON. Check out THONdodgeball.com for all tournament news and information.
DIGITAL AND SOCIAL MEDIA
SECTION 3
DIGITAL
Already set up your tumblr or blogspot account to have a web-based asset to drive interested people to your message and content
Already have a website? Make a tumblr account anyway…
Must have a Facebook page
Need to take the time to create a Business Page, not profile or personal account, for your organization or group
Use the same copy from your Group Plug, and other content like videos, photos and external content But don’t use long posts – that’s why you want to
have a web presence to drive them to click the link to the full story / information
Comments from stakeholders giving you real feedback
Facebook advertising you should consider using if on low, low budget
INSTRAGRAM
http://instagram.com/pennstatedubois
Instagram is one of the hottest, and stable, new social medias, especially under 18 Under 18 left Facebook for unfiltered
and anti-parental pastures of Twitter and Instagram
Goal: post all your photos here, and you can link your instagram account to your Facebook account. Now it looks like you’re using 2 social medias, but only working 1 time.
SMARTPHONE
Convince your board to buy you a new I phone Phone Email Facebook and social media apps How you need to use Instagram Digital Camera Video Camera
All for $199 with a 2 year contract??? $80/mo…how much did you spend in newspaper advertising last year?Digital cameras alone are $99…so what are we hesitating on again?
PROMOTION MATERIALSSECTION 4
EASY FLIERS AND ADS TIPS
Use a MS Office flier template & stick with it for all of your events – it’ll become recognized as your non-profits event right away….easy branding.
If you design something, don’t always go vertical. Website, social media photo spaces and advertisements go horizontal these days…
E-MAIL MARKETING
Mailchimp
Free up to 2,000 email addresses Board members, volunteers, sign up sheets at events Sign up to your list capability
Take your ad or flier creative, dump it in as an image, and use the easy blocks to build your emails
TIMELINE TO USESECTION 5
EASY TIMELINE TO USE Timeline with
Milestones in MS Office
TELL THEM WHAT THEY’VE WON…A NEW…
SECTION 6
…free digital kit of today’s workshop presentation and ancillary materials
WWW.INEEDMAGNUS.COM/FREEKIT
ISBN-10: 0887308511ISBN-10: 9993164682
QUESTIONS?