marketing magnetism
DESCRIPTION
How to attract clientsTRANSCRIPT
Increase your Marketing Magnetism
Attracting clientswho are ready, willing and
eager to work with you.
presents….
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If you want business, you’ve got to go after it.
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It feels never-ending.
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It’s costly.
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No one pays attention.
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“How can I work whenI’m working so hard to get work?”
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You can’t.
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Stop running after business.
Instead of…
• Running
• Convincing
• Overcoming
• Exhausting
• Focusing on the sale
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Attract business to you instead.
• Standing
• Offering
• Discussing
• Enriching
• Focusing on the relationship
Try
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Your Biz-Umbrella* is your secret weapon
* aka: Your Brand
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It helps you stand out in the crowd
Not just because
you’re“different”
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But HOW and WHY you’re different
WHOYOU ARE
WHATYOU DO
WHYYOU DO IT
Your Offer“Hook”
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You attract clientswhen they understand
that you understand them.
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If you’re having trouble finding business
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Make it easy for business to find YOU.
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Case Study: Bobbi Emel, Therapist/ Old Sites
CONFUSING
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So the next time you’re freaking outbecause you’re not Facebooking
Twittering, LinkedIn-ing and blogging
as much as the rest of the crowd remember this….
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But….
U do got 2 B U.
so do that.*
*(and call me if you need help.)
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Susan SchwartzYou Who Branding
What you need to know to be known.