Marketing

Making it Realand keeping it fresh….

Welcome to my workshop.April 20, 2012

Sheila Weidinger Business Teacher Huron Heights Secondary School Kitchener, Ontario

Welcome to my workshop

About me….

Taught for the Waterloo County Board of Education in Kitchener, Ontario for 3 decades (yeah… I am OLD)

Business Teacher: Marketing, Business Leadership, Entrepreneurship, Business English, Intro to Business, Shorthand and also ….

Co-op, Careers and a taste of Foods

Purpose of this workshop…

To Show You How To Be

CreativeHands-onStimulatingSatisfied

In teaching marketing that is….

Enjoying your class…. and above all

Not end up looking like this.

An interesting story…

Teacher’s college

Follow your passion – I did

You have to set the example for your kids

In order for you to set the example,

You have to understand what you are working with.

There are no two identical marketing classes.

Think about your marketing class.

Think about the personalities that you have.

Are they exactly the same as a previous class?

NOPE

It is our job….

To work with what we have

AND

Do the best job we possibly can!

The Four Basic Personality TypesThe glass is half full

The glass is half empty

Half full…No! Wait!

Half empty!...No, half…

Half empty!...No, half…

What was the question?

Hey! I ordered a

cheeseburger!

Where do your students fall?

I think we have a lot of our students in our marketing class in category three and four!!!

Thus,

Classroom Management is the first step.

Classroom Management

This is key before you actually start the content of your course

Establish this early in the course

MY two rules Respect No whining

Oh yeah… and one last one…

If any day I look like I do not want to be there, they can leave.

**That intrigues them every time.

It works!

I have NOT lost a class in

30 years (yippee)

Are you thinking . . . . How is that possible?

TRUST ME

It works….

I will show you how.

For some of you here….

Prepare for a ….

Survival in the Marketing Classroom

Let’s brainstorm…

What do you think makes for a successful class where kids are engaged, motivated?

What is working for you?

Our kids have changed…

Face book Twitter Cell phones Computers

INSTANT FEEDBACK and CONSTANT STIMULATION

I grew up with…

PONG Electronic Game

I was almost over stimulated…

We wonder why we have a hard time capturing their interest!!!

Our students are less focused on

US

And more focused on

EVERYTHING ELSE ! ! !

What’s the answer to your survival in teaching marketing?

Think about it…

My suggestion….

Weidinger’s Concept

THE “FRESH” APPROACH

THE FRESH APPROACH

FUN REALISTIC ENERGETIC SIMPLISTIC HANDS-ON

YOU have to show by example

Some days it doesn’t go as planned….

Don’t ever lose your sense of humour.

Some days our expectations do not match the output of our students.

This may be true of our spouses or significant others AS WELL….

It’s just a fact of life.

If you have a brutal day….

There is always tomorrow.

How do you put this “fresh” philosophy into place? Teach the content

BUT

Make your assignments, hands-on, creative and realistic.

Let me show you how.

Exercises that work in the classroom…

Tried, tested and they work!

It all begins on Day 1

Practical, Practical, Practical

Exercise 1: Welcome to Marketing

What is their full name? If they had a choice, what name would they have

selected for themselves and why? What do they see themselves doing after high

school? (Must be legal) If they had to describe themselves as a fruit,

what would they be and why?

Exercise 1 continued….

Best Quality – something they are proud of….

Worst Quality – something they would like to change about themselves….

Why did they take this course?

The purpose….

Allows students the opportunity to learn something about each other.

Shows you who finds it easy to speak in front of the class.

I believe….

COMMUNICATION is a key component to a successful marketer.

Evaluation…

Just observe

You do not need to add extra stress to those students in your class who are already terrified.

Exercise 2: Say It Like It Is

The purpose is to get your students up in front of the room.

Any volunteers?

It only takes a MINUTE!

Your Topic….

BEST TV SHOW OF ALL TIMES

Your Topic…

CLOWNS

Your Topic…

GOING TO THE MOVIES

Exercise 3: Starting Them Off

Sell It To Me Baby – see hand out

In advance of this exercise….

Visit your local dollar store…

Spend the best $30 bucks you have ever spent!

ENJOY!

Let’s try it…

Any volunteers???

Exercise 4: “Marketing Me”

Creating a 3-D dimensional object that represents YOU.

Present your ideas to the class.

Ideas from my students….

3D representation of an office – desk, laptop, carpeting, right down to a garbage can – successful businessman

5 ft. bridge out of popsicle sticks – Civil Engineer 3 ft. paper mache eyeball – teacher’s desk,

steno pad, pen, paintings, blackboard – Teacher Large scissors with pictures - Hairstylist

Remember when I told you that some times it just doesn’t go as planned…

The GLOBE submission…

Remember, never lose your

Sense of humour

Exercise 12: Market Research Survey After you have taught them the theory,

have them use it.

Have your students choose one of the following three scenarios.

Three scenarios

Scenario ONE

You are a candy manufacturer and find that although sales in the overall market are improving, your company’s candy sales are decreasing. Create a survey that will provide your company with information that might help them improve this situation.

Scenario Two

You are working with an organization that is in charge of the opening of a brand new sports facility. Create a survey that will help your company understand the needs and wants of potential individuals who would use that facility.

Scenario Three

You work in the market research department for a company who is opening up a new movie theatre. Create a survey that will identify the wants and needs of your new theatre’s clientele.

The task

Create an introduction which contains the required five points discussed in class.

Include two or three demographic questions after the introduction.

Body should contain at least eight questions. Be sure to include a thank you at the conclusion

of survey.

This market research exercise allows: For choice on the part of your students. Ability to work individually or in pairs. Allows them to practice all the necessary

components of the theory you have taught them.

Gives them opportunity to be creative.

Yes, another option for your class.

Interacting with the community.

Involving the community….

A great way to make your projects.

Hands-on….

Creative….

Realistic….

Exercise 24: Creative Project

Kelsey’s Restaurants

– see handout

View student power point.

I was pleased!

Hands-on projects with the community WORK!

Another suggestion: Adding a Fundraising Component Selling of Yearbook Ads Raising Money for a Cause – Outreach Raising Money for Building Expenses

OR my personal favourite….

Helping some one in NEED.

Every one benefits.

THE BRANDON GRIMALDI STORY

Can’t feel much better than that!!!

Raised $11,500

Who benefits???

The family. Your students and their families. Your community. Every student in your school.

EVERY ONE.

What goes around, comes around!

The following year, Brandon was in my Marketing Class and participated in a fundraiser for another person in need.

THIS PAST WINTER…

The Allensen Family

Sean, Allison, Wyatt, and Nicholas

ALS Disease Cerebral Palsy

HELD A SILENT AUCTION

December 6, 2011

Open to Public, Staff and Students

9 a.m. – 9 p.m.

$$$ presented to the family

Christmas Assembly

Huron Heights Secondary School

Watch Video Clip

This is how you engage your students

And allow them to experience the PASSION that marketing offers.

Exercise 29: Martian Project – Your summative project

It goes something like this…

Steps involved in this project:

Create a company Explanation of Product/Service Target Market Market Research Price Promotion Oral Presentation

Interesting Ideas over the years….

A special Gel that is used in ultrasounds that allows you to see your child at different ages of their lives.

Invizo Pro – A phone case that makes your phone invisible. Only way to see it is to put on your special contact lenses that come with your phone.

More ideas…

Shrinkview – A portable TV that shrinks and expands with the click of a button.

Fisherman Shoes – You can park your boat and “walk on water” to catch those fish.

Doctor Fix-it – Medical soda that repairs all injuries.

Still more ideas….

FastForm 360 – A niche market watch that can instantly transport you anywhere with a press of a button.

The Hover-Up – An alarm clock that flies around the room so you have to get out of bed to turn if off.

Liquid Gold – A water bottle that expands as it fills. Turns air into water.

Got to love the creativity…

And it engages your students….

The end result

The final presentation.

Let’s take a look

Check out this powerpoint. – Fast Form 360.

If time….

More power points….

So…it is up to you…

It’s all about the Passion!!!

And the FRESH APPROACH

The Fresh Approach

FUN

REALISTIC

ENERGETIC

SIMPLISTIC

HANDS-ON

AND REMEMBER

If you can get your students to find their passion, the possibilities are endless.

If interested in more examples:

Visit me at www.sheilamotivates.com

My new book is available now…

Marketing: Making It Real

Marketing: Making It Real

11 personal chapters sharing my experiences. 29 hands-on exercises that can be used in the

classroom. Specialized instructor’s notes. Rubrics and evaluation keys. Electronic copies of all exercises included so

you can personalize them according to your specific needs.

Thank you….

Any questions?