NURSING HOME QUALITY IMPROVEMENT CONFERENCE 2015CHANNELS

Social Media:

• Join groups in LinkedIn such as “Licensed Nursing Home Administrators of America.

• Post articles highlighting the benefits of the event and showcase testimonial from satisfied customers.

Press Release:

• Release two PR communications, 45 days before the event and 20 days before the event. A PR agency we can use is erelease.com.

• This will allow the event to reach high volumes of people and get over 150 publications.

Email Marketing:

• IQPC email list

• New list purchase from skainfo.com at $535 per email list or specialdatabases.com at $700 per email list.

• The click rate is 2.95% for the education and training category as per mailchimp.com.

PPC Advertisement:

• I will use AdWords & Facebook Ads to reach a targeted audience and keep awareness on the event.

SEO

• High performance keyword to incorporate in the PR piece and social media posts.

• Creation of linkable assets and organic link building (result of the PR campaign) will improve the overall performance of the marketing plan.

SOCIAL MEDIA OUTLETS

Facebook:

• It will allow us to grow a fan page for the event

LinkedIn:

• We will be able to reach a more professional audience

Instagram:

• It will bring inexpensive visual attention to our conference

MEDIA PARTNERS PROPOSALS

All of these sites and blogs are active and

have a great SEO, besides they are all

Nursing Home’s Improvement oriented which goes in line with

the subject on our conference

American geriatrics

Hospice and nursing homes

blog

Nursing home reality

My better nursing home

Nursing homes abuse blog

PAID ADVERTISEMENT

AdWords: A great option for PPC advertisement. Having AdWords

working and active will guarantee great exposure. $2736. $30/D for

90 Days.

The average Click Through Rate in AdWords in 2%

Click Price: $ 1 is very achievable

Conversion Rate: An average of 2%

PAID ADVERTISEMENT

Facebook: it will give us a more defined and targeted audience $2724.

$30/D for 90 Days.

Click Through Rates: An average of 1% with a

newsfeed ad.

Click Price: $0.40 is very achievable.

Conversion Rate: An average of 1%.

ALLOCATION OF EXPENSES

EXPENSES BUDGET COMMERCIAL TARGET

AdWords and

Facebook

$5,460 60 PCR*

64 PCR*

List to reach to new possible delegates $700 29 CPOE** every thousand emails

Press release: $1,000 150+ sites

Content & Post creation $250 N/A

SEO Optimization: $500 N/A

Total $7,910 N/A

*Potential Conversion Rate

**Click per open email

COMMUNICATION STRATEGY & EXTRA SPONSOR STRATEGY

COMMUNICATION STRATEGY

• Creation of content and post

• Highlighting Event benefits and Testimonies of satisfied sponsors and delegates.

• LinkedIn and PR

EXTRA SPONSOR STRATEGY

• Potential vendors for the event list

• Define sponsorship categories, payment amount and benefits

• Email invite to potential vendors

• Proposal letter

EMAIL EXAMPLESubject line

Maria, are you going to the nursing home quality improvement conference on 12/15/2015?

Content

The countdown is running and the tickets are selling fast, don’t miss out!

Create wonderful nursing home care experiences, improving patient care results with efficient solutions, enhance CMS five-star quality

rating performance scores.

Amp up your quality rating performance with sessions like:

- Improving Quality of Care & Enhancing Life

- Building Team Relationships & A Staffing Mix

- Increasing Person-Centered Care

- Antipsychotic Medication Reduction & Proper Use

- Preventing Falls & Related Injuries

- Alternate Therapy’s for Pain Management

No other event gives you more focused expertise on Nursing Home Quality Improvement efforts.

And you can still save $200 if you reserve your spot before November 31.

If you have any doubts…

EMAIL EXAMPLE

This is what companies are saying

“I attended the conference and it was all that I hoped it would be. Filled with best practice approaches... It was a great

and enriching time. We cannot wait to lead the way and share the ideas with our organization. Again, thank you”

- New Orleans, Jewish Home

REGISTER NOW TO SAVE $200

Your company is worth it and so are you!

LOCATION: DEC 15-16, 2015

SHERATON NEW ORLEANS, TUESDAY- WEDNESDAY

NEW ORLEANS, LA FROM 8 AM TO 5 PM

In addition to 3 powerful keynotes, you’ll learn from:

Dawn Murr-Davidson, Director of Quality Initiatives, PHCA/CALM

Sharon Bixler, Director of Operations, Wilmac Corporation

Anda Durso, Executive Director, Brandywine Senior Living of Haverford Estates