Marketing Manager - WA As McDonald’s continues to grow and evolve we remain dedicated to the experience of our customers, whom we’ve been satisfying in Australia for over 40 years. With more than 940 restaurants in Australia, employing over 100,000 people and serving 1.7 million customers every day, we are proud of the contribution McDonald’s makes in the community and to the national economy.

McDonald’s Australia, along with its Franchisees, are the largest quick service restaurant operation in Australia. McDonald’s is a Registered Training Organisation, and we’re in an unmatched position within our industry to create future leaders.

McDonald’s has an opportunity for an enthusiastic and confident individual to join the marketing team, based at Ascot in Perth on a full-time basis reporting to the Senior Director of Marketing.

The main purpose of the Marketing Manager role is:

• Lead the state’s marketing function, working with licensee leaders and regional management to achieve state goals and objectives;

• Analyse business, consumer and market data to develop strong customer insights and to inform state marketing priorities and activities;

• Formulate a consumer and business insight led State strategic marketing plan to deliver sales and traffic goals;

• Develop, implement and review state marketing activity which amplifies national launches and addresses state priorities to drive sales;

• Set, monitor and maintain budgets and expenditure in collaboration with licensees; • Deliver optimal return on media investment for WA media budget working with national media

manager, media agency and key stakeholders; • Develop, implement and review state sponsorships and public relations activity to build the

McDonald's brand; • Build the capabilities of licensees and restaurants to execute marketing activities locally; and • Build strong relationships and communicate regularly with national departments, a media

agency, public relations agency, suppliers, regional departments and management.  

To be successful in this role, the ideal candidate will have the following skills, experience and qualifications:

• Tertiary qualifications in marketing/ business and a minimum 3-5 years experience in a similar role within a fast paced business and industry;

• Proven ability to build relationships with a large number of stakeholders through genuine communication, prompt action and effective problem solving;

• Proven ability to lead, facilitate and negotiate with a large number of stakeholders, including navigating conflicting viewpoints;

• Excels at presenting to stakeholders; • Strong time management, business writing, organisation and attention to detail; • Excellent communication and interpersonal skills with a strong customer service focus.

Please forward all cover letters, resumes and confidential enquiries by COB Friday 17th July to corporate.careers@au.mcd.com