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MARKETINGMATTERS

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Build an email list Sequencing Keep list warm Drive adoption Build loyalty Consistent messaging to “growing” audience Cross-sell and up-sell

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Design Matters

Marketing Matters

Usability Matters

3 Foundational Principles of

Adoption

TRUST

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IT IS THEIR

JOB

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THANK YOU!

Justin KingeCommerceandB2B.comjustin@ecommerceandb2b.com

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Justin KingFounder, eCommerceandB2B.com

Richard IsaacCEO, RealDecoy