The Marketing Mix

Presented byLindsey Fair

PRODUCT PLACEPROMOTION

PRICE PEOPLE

The

5 P’s of Marketin

g

PEOPLE

PRODUCT

PRICE

PLACE

PROMOTION

PROMOTION

Sales Prom

oAdvertising

Selli

ng

Direct

Response

Public

Relation

s

PROMOTION

Mass Marketing vs IMC

PROMOTION

OBJECTIVES

STRATEGIES

BUDGETS

PROMOTION

PUSH

PROMOTION

PULL

PROMOTION

PROMOTION

Reach, Frequency & Continuity

PROMOTION

PROMOTION

AD CHANNELS

PROMOTION

SALES PROMOTIONS

PROMOTION

PERSONAL SELLING

PROMOTION

PUBLIC RELATIONS

PROMOTION

EXPERIENTIAL MARKETING