marketing myths, lies and realities ... best practices that drive results - eric lien
DESCRIPTION
Marketing ... Myths, Lies, & Realities (for copy of e-book send request to [email protected]) Marketing has dramatically changed over the years but some businesses still rely on myths or excuses to explain why they do not fully “invest” in marketing. If businesses want to attract more qualified prospects and grow revenues then these myths or lies need to be exposed for what they are and replaced with today’s marketing realities. “Marketing Myths, Lies, & Realities” takes a fun yet pragmatic approach to dispelling marketing myths and presents some specific new marketing realities that will help businesses grow revenues and deliver marketing ROI.TRANSCRIPT
Marketing
Myths, Lies, and Realities
Eric B. LienPrincipal / vCMO, Lien & Company
Partner, ROI4Sales
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Marketing …
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Branding…
Myth/Lie: Our logo is our brand
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Target Markets …
Myth/Lie: We know who our ideal target market is and how they buy our products/solutions.
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Messaging…
Myth/Lie: Marketing messages need to change often to keep an audience’s attention.
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Websites…
Myth/Lie: Building company websites is easy
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E-Mail…
Myth/Lie: Email marketing just does not work anymore.
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Social Media…
Myth/Lie: Social media marketing is just for the younger generation
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Marketing Automation …
Myth/Lie: Our marketing automation platform is helping us identify the most qualified leads for our sales team.
single contact’s interest
B2B selling
different prospectroles
propensity of an account to buy
evaluating and influencing the buying decision
buying process is a collaborative process
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Lead Follow-up …
Myth/Lie: We know the disposition of every lead that has been turned over to our sales teams
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Competition…
Myth/Lie: The best way to identify marketing opportunities is to see where the competition shows up
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Sales People…
Myth/Lie: Salespeople add little value to great marketing
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Revenue…
Myth/Lie: If we are exceeding revenue plan its because of our great selling & if not its because of poor marketing
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Results…
Myth/Lie: Successful marketing programs deliver instant results
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Myth…Lie…Reality
Marketing has dramatically changed over the years but some businesses still rely on myths or excuses to justify why they do not fully invest in marketing. If
businesses want to attract more qualified prospects and grow revenues, then these myths need to be replaced
with today’s marketing realities.
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..........................................................©2013 ROI4Sales
Thank You
Eric B. Lienwww.linkedin.com/in/ericlien
Principal / CMO, Lien & Company [email protected]
Partner, [email protected]
Complementary24 page eBook
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..........................................................©2013 ROI4Sales
Webinar Thursday, Nov 7th @11:00 CST
Complementary24 page eBook