Marketing of Hungaricum

Presentation of Students

from

Dennis Gabor College

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HungaricumHungaricum

By Sándor GargyaBy Sándor Gargya

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What is the Hungaricum?What is the Hungaricum?

• Product of Product of HungaryHungary

• High QualityHigh Quality

• Well-kWell-known nown and and esteemedesteemed

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PropertiesProperties

• QualityQuality

• A sA special tastepecial taste

• A nice outlookA nice outlook

• AestheticAesthetic

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Hungaricum ClubHungaricum Club

The The Famous Regions Famous Regions of theof theHungaricumHungaricum

By Csongor TomosBy Csongor Tomos&&

AngAngééla Kisla Kis

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TokajTokaj

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RegionRegionalal properties properties

• Sweet white wineSweet white wine

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Regional festival for the Regional festival for the HungaricumHungaricum

• Vintage of Tokaj regionVintage of Tokaj region

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EgerEger

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RegionRegionalal properties properties

• Red wineRed wine

"The Blood of the Eger "The Blood of the Eger Bull" Bull"

• Village Village ffolkolk artart

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• Vintage of Eger regionVintage of Eger region

Regional festival for the Regional festival for the HungaricumHungaricum

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SzatmárSzatmár

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RegionRegionalal properties properties

• PálinkaPálinka (Hungarian spirit) (Hungarian spirit)

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• Village festival of Szatmár region

Regional festival for the Hungaricum

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SzegedSzeged

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RegionRegionalal properties properties

• PickPick salami salami

• Red pepperRed pepper

• Village Village ffolkolk artart

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Regional festivalsRegional festivals

• Festival of SzegedFestival of Szeged

•Folk dances and  folk musicFolk dances and  folk music

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KalocsaKalocsa

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RegionRegionalal properties properties

• Red pepper Red pepper

• Village Village ffolkolk artart

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• Paprika festivalPaprika festival of Kalocsaof Kalocsa

Regional festival for the Regional festival for the HungaricumHungaricum

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HortobágyHortobágy

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RegionRegionalal properties properties

• Goulash-gulyásGoulash-gulyás

herdsmen and their soup)herdsmen and their soup)

• Grey cGrey cattleattle

• Traditional Traditional

horsemanhorseman

• Village Village

FolkFolk artart

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Hungaricum festival of RegionHungaricum festival of Region

• Traditional horseman show for Traditional horseman show for touriststourists

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Central Central targettarget in Hungaricum marketingin Hungaricum marketing

– Creating more positive image,picture Creating more positive image,picture about our Hungaricum about our Hungaricum

– E-marketingE-marketing

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Development of the IT systemDevelopment of the IT system

• Connecting to InternetConnecting to Internet– Let people know the days and places Let people know the days and places

of  festivals about the Hungaricumof  festivals about the Hungaricum – News about HungaricumNews about Hungaricum – Links to professional organisationsLinks to professional organisations – Forum for those willing to ask Forum for those willing to ask

questions about the Hungaricumquestions about the Hungaricum – Links to regional pages and Links to regional pages and

programmesprogrammes

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Nothing can stop the evolution of technology

Lists of some useful Hungarian websites:

www.hungarovin.hu

www.eturizmus.hu

Thank you for kind attention.

We are looking forward to your questions.

      Any questions?

Angéla Kis

Sándor Gargya

Csongor Tomos