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Marketing StrategyNajha BuildersMarketing strategyis the goal of increasing sales and achieving a sustainable competitive advantage.Strategy includes,

Segmentation Targeting PositioningObjectivesCreate an awareness among the people about the company. To produce more brand value to Najha Builders. To improve the business.

Main objective is to run with more that 5 projects simultaneously.

To reach all the architects around Malabar region. Create Najha Builders a renowned name in the field of construction.

ContinuedReseller PlanLets grow together With the participation of existing customersThis scheme can be branded as lets grow together.Make existing customers as promoters of the new projects. Create reseller certificate and perform the program in a professional way.

Who can be our resellerArchitects Interior designers Previous clients BrokersWorkout incentives for the sales from their new reference. Give incentives based on project size. Incentive can be calculated as percentage of total sales amount.E.g.:Incentive planNoSales amountIncentive (.5 %)1 4,500,000.00 22,500.00 2 3,700,000.00 18,500.00 3 4,200,000.00 21,000.00 Total 12,400,000.00 62,000.00 Offer free interior works, furniture, modular kitchen for those who are offering new clients through reference. The worth of the product should be based on the total sales amount.

Payment Plan Total Sales amount: 4,500,000.00 QuarterAmountIncentive (.5%)1 1,125,000.00 5,625.00 2 1,125,000.00 5,625.00 3 1,125,000.00 5,625.00 4 1,125,000.00 5,625.00 Total 4,500,000.00 22,500.00 E.g.:

Branding on the Product Create a brand value through finished projects and work in progress.Do a complement additional work in the prestigious project and advertise those in the brochure.

There should be a brand in company's tools, equipments, machineries etc.. At the construction site fix some name boards contains the Najha Builders logo and also the key word.

Work In Progress Najha BuildersProperty expos

Should Participate in properties expos conducted by different agencies, bodies and associations.Participate in the different Trade, Building expos.We can give presentations to the prospects and collect others data through feedback forms.

Collect new homes and flats details from Panjayath and corporation.Prepare a list of previous customers who are already associated with Najha Builders. Take out the list of contractors and architects in Kerala and meet them in person. Use online resources for getting contacts. Visit all previous customers and provide gift for them. Register in Just dial, get it, quick Kerala etc.Economic Action PlanContinuation Proprietor is having lot of contact with the previous customers, architects and other interior designers and land developers. Use all these contacts for the purpose of business development. Collect mail Id from all the clients and send our profile PPT to them.

Tie up with interior designers and Architects.

Action Plan Prepare a list of architects and interior designers. Contact them through phone. Fix appointments with them. Distribute our brochures to them and explain our working formats. Send our profile PPT to all the people. Tie up with the interesting parties. Explain our incentive plans. Follow up.

Distribute our notice with the newspaper

.6000 ( ) !!!!! !!!!!

The organization can publish various articles in local magazines such as vanitha, veedu, interior, ente bhavanam etc. which proclaiming quality, excellence and experience of the builder.

Fix standees in malls , large construction sites, bus stands etc.

Media AwarenessPlan Install small Boards and flex in the all area of town space, Flats, Railway Station, electric post , malls, Bus stand and Clubs.

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Facebook marketing Website marketing Mobile advertising Online classifieds advertising

Channel AdvertisementGive advertisement in the local channel. E.g.: MCV, Malabar Vision etc.Give one Column ad in Manorama supplement.One column Avg Cost - 1700

CREATE A

PAGE Invite all customers to be a part of this page. Post events and updates related to the company. Post all the works and project details. Modify the website with the possibility that the current customers will be provided with a user id and password, so while they are logging in they can see all the project updates.

BudgetMarketing Cost Estimate Sl No Particulars Number Amount1 Additional work in prestigious project1 10,000.00 2 Brochure editing1 5,000.00 3 Name boards at the site5 7,500.00 4 Stalls for participating in expos1 40,000.00 5 Registration fee in Just dial1 6,500.00 6 Distribution of notice with news paper350 2,450.00 7 Flex printing40 26,000.00 8 Website modification1 10,000.00 9 Ad in supplements2 17,000.00 Total 124,450.00