marketing plan for e med
TRANSCRIPT
“eMed
Medicine at your
doorsteps
“HEALTH IS WEALTH
Genuine and cheap medicine choices are good investments.
Online is the new cool.If you are not using your smartphone to access the internet then, my friend you
are outdated.
Then why waste time going to medical stores
Now with the eMedapp You can◉Order all sorts of cosmetics◉Order medicines and other health products
Now you don’t have to go to chemist shop evrytime when your daily dose of medicine get exhausted.
Marketing PlanExecutive Summary
Goal
Situation Analysis
Tactics
Strategy
Implementation
Executive Summary◉The Indian economy is on record growth and thus
Indian customer is expected to increase spending capacity
◉With increasing income levels, dicretionary activities like eating out increase
◉eMed plans to grab this oppurtunity
What is eMed?
With eMed app you can order medicines and other health products at any time.
It also helps you to compare the price with different vendors as well as make a prescribed plan of dosage.
Situation Analysis
Overview of Company and MarketTarget Consumers
Overview◉It aims to provide Medicines and other health
products(daily needs use) at the doorstep◉Item listing can be done through our effacious
app◉It would operate through local chemists.◉The premium version would deliver medicines
within 90 mins ◉It aims to provide all products below M.R.P.
and additional discounts
Customer Segmentation
1. Demographic Age : All age groups Gender :Both male and female Income :Middle and above Socio-Economic classification :A1,A2,B1,B2
Customer Segmentation
2. Geographic Cities : Class 1,2 cities and metro cities3. Psychographic Lifestyle : Culture, outdoor oriented, health concious Health : Not in a good state
Goals
GoalApp Launch 5,000+ users 10,000+ users
50,000+ users
2nd Fiscal YearAnd so on……1st Fisc
al Year
Target MarketValue Proposition
WhiteIs the color of milk and fresh snow, the color produced by the combination of all the colors of the visible spectrum.
YOU CAN ALSO SPLIT YOUR CONTENT
BlackIs the color of coal, ebony, and of outer space. It is the darkest color, the result of the absence of or complete absorption of light.
Target Markets
Consumer Needs/Wants◉Old aged people- Can order any Medicines any
time◉Gym and training centres- Can get cheap and
good quality healthcare products any time
eMed is the answer to every question for buying medicines And healthcare products
NetMeds
Competitors
Medplus
◉Platform for others to advertise
◉Online Delivery◉Premium app with 90 mins
guarantee
Points of Difference◉Helps Gyms and training centres startups scale
big◉Personalised prescription and training plans◉Cashless Payment◉Personalised Experience◉Review System
Free Features◉Online Ordering◉Cashless Payment◉Personalized Experience◉Coupons for discount on next
purchase
Premium Features◉Advertisement of any firm on our package.◉Track your payment◉Get order in 90 mins or free◉No minimum order limit for home delivery
App Available on Google Play Windows Store App Store
App Available on
Desktop TabMobile
Implementation
DisclaimerThis presentation was made by Prabhat Sharma, IIT Roorkee during a Marketing internship under Prof. Sameer Mathur, IIM Lucknow