Institute Of Management Sciences,Bahauddin Zakriya University Multan

Report of Seminar In Marketing

ACKNOWLEDGEMENT

 

  We first of all very much gratified to ALLAH Almighty for helping and

guiding us. Then we heartily thank our course instructor and

supervisor Sir Nauman Abbasi who taught us in such a way that makes Entrepreneurship very easy for us. His encouragement, guidance and support from the initial to the final level enabled us to develop an understanding of the subject. His given concepts will always been a treasure of knowledge for us.

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of this report .

Group Members

Maryam Shabbir Roll No.13 Sidra Nasir Roll No. 18Faiza Maqbool Roll No. 36Mariya khan Roll No. 01Ali Gillani Roll No.34

Introduction to Company

• Zapaker Shoes launched on January,2012• Zapaker company starts its tracking shoes

brand by targeting “CHILDREN” And now have the tracking shoes for every

consumer

Mission Statement

Mission statement is to provide solution that surpasses stockholders expectations by utilizing cutting edge technology, skilled

manpower and a culture of integrity.

Vision

To become the most resourceful and reliable one stop personal tracking and company in

Pakistan.

Introduction To Zapaker Shoes

Services are• reliable• cost effective• available round the clock• suited with the local environmentWe not only understand the market requirement, but are

also technically sound to cater the problems related to the local GSM network

How It works

• It works with a combination of GPS signals.• Signals are provided by the GPS satellites• The GPS transmitted signals are received by

the tracker installed in the shoes that calculate its exact position

• Then transmit this data to the central ZAPAKER server for the further processing and collation.

Marketing Mix Of Zapaker

Product

Brand Name

Zapatos (Spanish)

Tracker (English)

ZAPAKER

Product

• Functionality and Quality• Warranty• Design• Packages

Functionality and Quality

• Shoes serve to protect our feet from the elements and

provide comfort. The more the shoe is easy; the more

it provides greater comfort from all angles of your

feet. The other best purpose of our shoes is the

tracker system placed in it which provides safety of

people around you. We feel proud on our reputation,

which is built on quality of service and personal

attention to detail along within a pleasant friendly

environment.

Warranty

• The warranty of ZAPAKER shoes is 1 year.

• Lifetime warranty of tracking module is provided for

customer consistent services.

• In case of damage and theft, tracking module will

arrange the customers a newly purchased pair of

shoes with a registered tracking module.

Design and Packages

• Zapaker provides the shoes with a lot of new trendy

designs and styles for ladies as well as gents. Formal

as well as Informal wear has also been introduced.

• Many Packages have been introduced like:

ZAPAKER BRONZES, ZAPAKER BRONZE PLUS

ZAPAKER SILVER which can be distinguished

accordingly their different features.

Price

• List price• Payment period • Discounts

List Price• Price ranges from Rs. 2000 to 8000 of shoes• Free of cost built in Tracking Module• The annual fee of ZAPAKER shoes according to the

packages are:• ZAPAKER Bronzes Rs. 7000/- per year• ZAPAKER Bronze Plus Rs. 10,000/- per year• ZAPAKER Silver Rs. 15000/- per year

Payment Period and Discounts

• On spot payment of shoes• Annual payment period of tracker module• Free tracker system for one year discount• Birthday incentives to loyal customers

Promotion

• Advertising Use of TVs commercials and radio commercials

• Media TypeTV ads, billboards and broachers

• Budget85 % budget on its promotion

• Sales PromotionBuilding strong customer relationship

Place

• Distribution Channels200 Outlets

• Order processingThe delivery of shoes is on time

• InventoryNo compromise on late delivery and

on quality

SWOT Analysis

Strengths

Strengths of our product is that :• No Competitor in Market• People will highly attract to this new product

Weaknesses

• Majorly weakness is the “Jammer system” that will stop our GPS system and no signals will be available for tracking.

• Most of the times children don’t like to wear shoes it will not happening if hey are not wearing shoes

Opportunities

• By making our system more reliable we can compete with the jammer system more powerfully then no threat of lost of signal will happen

• We can make our shoes more attracted for children so that they will not take off them

Threats

• Entry of new competitor is the big threat• Use of jammer system• High cost

Break even Analysis

Fixed cost = 8000Variable cost = 500 to 600Per unit product= 1000Break even formulae: FC “divided” by the

difference of price per unit and variable cost.

Break even formulae

• FC = 8000• Vc= 500 to 600• Price per unit= 1000 So, our beak even point is at Rs. 1600.

Pest Analysis

Political Factor:

Threat of privacy is the basic factor actuallyPeople involve in politics don’t like much about

their existence in public places specially in Pakistan.

As everyone loves his life so people like it to have for their own safety

Economic Factors

Industrialists have a threat of being kidnap because they are rich and kidnapers mostly want money for the sake of their lives. Due to tracking system they can move easily without any threat of being kidnapped.

If someone is kidnapped then it shows a bad impact on economy, people avoid to come out from houses. This tracking Shoes will help them

Social Factor

It shows great effect SociallyNow a days parents want to have check and

balance on their children because of the highly interference of bad deeds.

This will help them to have a look on their movements.

Technological Factor

Simply this system shows the high technology of now a days.

This shows that being in a developing country and having such technology will gives a good image of our society.