marketing portfolio 2012

34
Sandy Chan Monica D. Moreno

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Monica Moreno's marketing

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Page 1: Marketing Portfolio 2012

Sandy Chan Monica D. Moreno

Page 2: Marketing Portfolio 2012

Print Marketing

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Social Media

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Implemented Twitter background to promote AutoNation

employer information. sessions.

Page 14: Marketing Portfolio 2012

Logos

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Guerilla Marketing

Page 21: Marketing Portfolio 2012

Implemented electronic

digital frame to display

all upcoming events

and Office of Career

information

Page 22: Marketing Portfolio 2012

Implemented an Office

of Career Development

spin wheel for outreach

and presentation to NSU

students. This particular

spin wheel is a collabo-

ration with the student

business fraternity of

Alpha Kappa Psi’s rush

week. The Office of Ca-

reer Development ad-

vises Alpha Kappa Psi.

Page 23: Marketing Portfolio 2012

Implemented all office social

media signatures.

Page 24: Marketing Portfolio 2012

One example of branding the various employers on campus.

These large, four-foot A-Frame signs are hard to miss on

campus.

Page 25: Marketing Portfolio 2012

Awards/Certificates

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Marketing campaign

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Orzel Vodka was my advertising

capstone course client at the Univer-

sity of Florida. I was the leader of a

team of four advertising students

called Split Second Advertising. We

researched, created and presented a

complete integrated marketing plan

for Orzel Vodka.

Page 31: Marketing Portfolio 2012

Big Idea

Split Second Advertising chose

“The Freeze Factor” as the big

idea for this campaign. By posi-

tively associating Poland’s cold

weather with Orzel brand, we

sought to make the product more

appealing, since vodka is best

served cold.

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Thank you