SAMPLING TYPES FOR RESEARCH

an illustrated guide from marketing padawan

WHY?

It has been proven that the learning pace is 10 times better and faster when it is explained/discussed with related illustrations. Placing aside the usual wordy mumbo jumbo… here is Marketing Padawan’s guide on the marketing research sampling methods.

PROBABILITY/SCIENTIFIC

RANDOM SAMPLING

SYSTEMATIC SAMPLING

STRATIFIED SAMPLING

CLUSTER SAMPLING

NON-PROBABILTY/NON-SCIENTIFIC

CONVENIENCE SAMPLING

JUDGEMENTAL SAMPLING

QUOTA SAMPLING

SNOWBALL SAMPLING

Credits

Stock photo credits goes to freedigitalphotos.net: "Business Woman Taking Notes" from Michal Marcol. "Tokyo - November 28: Crowds Of People Crossing The Center Of Shi" from Sira Anamwong. "Young Sexy Female Model Posing Casually" from stockimages

Coca-cola headquarters picture from Wikipedia. world-guides.com on the Metro Manila PH map picture.

Follow us @MarketingPadawan on Twitter.