marketing resource guide

Marketing Resources for Aeroseal Dealers

Introduction

BUILDING A STRONG BRAND...TOGETHER

In 2011, we re-engineered one of the company’s most valuable assets, the Aerosealbrand. Since then, we have been strengthening the brand by focusing on being avaluable partner to our Dealers, and helping improve your productivity and profitability.

As an extension of the Aeroseal brand, our dealer network plays a critical role. We are very pleased that we now have a dealer marketing toolbox in place that allows you to better leverage and associate the value of the Aeroseal brand withyour business. Our intention is to help you grow your business, and at the sametime, align you more closely with the growing Aeroseal brand.

Using the Aeroseal logo and marketing materials is not mandatory. However, if you choose to use a logo to represent the Aeroseal process, it must be our logo.We have developed a few simple, but specific, rules on how to use our logo andother marketing support materials properly in conjunction with your business’ logoand marketing materials.

All of this and more can be found on the following pages.

Let us be clear, this is not meant to replace your own brand. And, we are not asking you to spend money and rework any of your marketing materials. Rather, as you do create new items, please strongly consider using the Aeroseal MarketingToolbox files and templates that we have provided, and of course the Aeroseallogo.

This brand campaign is just one example of how we are renewing our commitmentto the Aeroseal brand, and to you and your business. We realize there may bequestions about using the new logo and materials. Please feel free to reach out toour Marketing team with any questions you may have at [email protected].

As our valued partner, we certainly hope that together we can continue tostrengthen the brand to benefit us all.

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Marketing Toolbox

Aeroseal MarketingToolbox

Start at www.aeroseal.com

Click the SUPPORT tab at thetop of our homepage

Click to enter the Marketing Toolbox

Log in is fromtheinside(all one word; all lowercase)

Aeroseal's Marketing Toolbox provides many easy-to-use tools for creating advertising campaigns, managing events, and using various media to promote the brand.

In Aeroseal's Marketing Toolbox you can:

• Obtain Aeroseal logos in .jpg, .pdf & .eps formats

• Customize your marketing campaign materials. Ready-to-use campaign components include brochures, postcards, door hangers, advertisements,and more.

• Use our templates to create banners and promotion for any event: roadshow, webinar, seminar, live event, and so on.

• Use our a marketing and promotions vendor to help you build and execute your own end-to-end campaigns, increasing the ability to buildyour brand, boost demand, generate leads. Brenner Marketing full-serviceoffering include assistance and/or direction of public relations and mediaexposure, syndicated web content/web design, comprehensive marketingcampaigns, and much more.

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Media Contact:Brad Brenner

Brenner Marketing(503) 736-0610

[email protected]


Visual Identity – Logo Standards

We have Aeroseal logo files available at the Marketing Toolbox for professional useby graphic designers, desktop publishers and production specialists. They are foruse in print, signage and other projects created in programs supporting EPS orJPG files (. eps or .jpg). Commonly used applications software includes: pagemak-ing programs such as Quark Xpress™, Adobe Pagemaker™, and Adobe InDesign™;illustration programs such as Adobe Illustrator™, CorelDraw™ and Freehand™; andphoto editing programs such as Adobe PhotoShop™. Files are provided in all preferred formats, in color, black & white, and reverse. The following acceptableversions are available:

• Aeroseal Logo (full-color, 1-color, grayscale, and reverse) for restricted use.

• Aeroseal symbol (swoop)

• Written and illustrated guidelines, including color specifications

NOTE: The Aeroseal logo is a piece of art and not typographical in format.

PRINT-READY LOGO FILES

Where a color reproduction is not practical or economical, one-color versions areavailable:

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Pantone313

Black

70% Black

Full color version

Grayscale version

Reverse version. Would also be acceptable to have all white swoop.

No otherversions oruses are permitted.

70% Black

100% Black/100% Pantone 313

100% Pantone 313to White -90˚ Gradient

100% Black to White -90˚ Gradient

100% Black to White -90˚ Gradient

70% Black

100% Black

Line Art version

100% Black

100% Black

100% Black

All White Fonts

LOGO COLOR PALETTE

PREFERRED FONTSFOR AEROSEAL MARKETING COLLATERAL

Arial Family

Gotham Family

Helvetica Family


Brochures

Questions?Contact the Aeroseal

Corporate Communicationsteam at:

937.248.9300 ext. 317 or [email protected].

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Available are:

• High resolution printer file

• Low resolution emailable file

• Printed brochures sold in packs of 50

Aeroseal Marketing has specifically designed to aconsumer brochure, while accommodating yourown unique logo.

The two-sided brochure speaks to the home-owner's benefits of comfort, savings and health,and provides answers to Frequently AskedQuestions on the back.

This brochure can be found at Aeroseal's Marketing Toolbox in high resolution pdf format,lower resolution pdf format.

It can also be ordered in printed form by email-ing [email protected]. A package of 50flyers costs $15.

Insert your logo and contact information here.It is suggested that you use a nice sticker

with your logo and contact information or take thehigh resolution file from the marketing toolbox to

have your local printer imprint it for you.


POSTCARDS

Available are:


You may use the high resolution postcard filesat the Marketing Toolbox to align your directmarketing closely with Aeroseal's brandedmaterial.

Customize with your company logo by bring-ing the high resolution file to your localprinter to imprint upon the back.

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It is suggested that you imprint this areawith your logo and contact informationby taking the high resolution file fromthe marketing toolbox to your local

printer to add it for you.

Maybe now he can pursuehis dream of being amajor leaguebaseballplayer.

Eliminate Allergens Live More Comfortably Improve Air Quality

Maybe now he can pursuehis dream of being amajor leaguebaseballplayer.

What if youcould save 300trees a year?You can.

Reduce Air Pollution Create Less Greenhouse Gases Save Precious Energy

What if youcould save 300trees a year?You can.

Reduce Air Duct Leakage Enjoy More Comfort Earn Airtight Savings

The best thingabout this vacation?

(They didn'thave to pay for it.)

Does your child sneeze uncontrollably orhave itchy, red eyes all of the time? Theproblem may be associated with your duct-work. LEAKING DUCTS MEAN ALLERGENS CANENTER YOUR HOME.

So, why are we contacting you? We found a considerableamount of duct leakage and aerosealed your neighbor’shome. They sealed the leaks and now they are living ahealthier, more enjoyable life.

Typically homes built in the same neighborhood in thesame timeframe have the same issues. Leaks in yourneighbor’s air ducts were creating health issues becauseof dust and allergens entering the home through the ductsystem. Aerosealing the ducts from the inside sealed theleaks that caused these dangers and discomfort. But, not only that, we also helped your neighbors save ontheir energy bills.

Let us help you create more comfort,enjoy better health and save on your

heating and cooling bills with Aeroseal.

Authorized Dealerwww.aeroseal.com

Postcard back

Reduce Air Pollution Create Less Greenhouse Gases Save Precious Energy


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DOOR HANGERSAvailable are:


• Printed door hangers sold in packs of 100

You may use the high resolution door hangerfiles at the Marketing Toolbox to align your direct marketing closely with Aeroseal's.

These door hangers can be found at the Marketing Toolbox in high resolution pdf format. Or, it can also be ordered in printedform by emailing [email protected]. Apackage of 100 door hangers costs $15.

Please specify which door hanger you prefer.

Insert your logo and contact information here.It is suggested that you use a nice sticker withyour logo and contact information or take thehigh resolution file from the marketing toolbox

to have your local printer imprint it for you.

Maybe now he canpursue his dream ofbeing a major leaguebaseball player.

Eliminate Allergens Live More Comfortably Improve Air QualityDoes your child sneeze uncontrollably or have itchy, redeyes all of the time? The problem may be associated withyour ductwork. LEAKING DUCTS MEAN ALLERGENS CANENTER YOUR HOME.

So, why are we contacting you? We found a considerable amount of ductleakage and aerosealed your neighbor’s home. They sealed the leaks andnow they are living a healthier, more enjoyable life.

Typically homes built in the sameneighborhood in the same timeframehave the same issues. Leaks in yourneighbor’s air ducts were creatinghealth issues because of dust and allergens entering the home throughthe duct system. Aerosealing the ductsfrom the inside sealed the leaks that caused these dangers and discomfort. But, not only that, we also helped yourneighbors save on their energy bills.

Let us help you create more comfort, enjoy better health and save on your heating

and cooling bills with Aeroseal.

Want to learn more about Aeroseal? Watch us seal a Boston home on

Ask This Old House.Find the link at

www.aeroseal.com

Authorized Dealerwww.aeroseal.com

The best thingabout this vacation?

Less Air Duct Leakage More Comfort Airtight Savings

(They didn't haveto pay for it.)

3 door hanger styles to choose from.


BIG PRINTS

POSTERS OR TRADE SHOW DISPLAYS

Available are:


• Call for custom sizes

You may use the poster and/ortrade show display template toalign your promotions closely with Aeroseal's branded material.

Customize with your companylogo.

These files can be found in the Marketing Toolbox.

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Duct Sealing From the Inside

Insert your logo and contact information

Aeroseal® Duct SealingCreating Comfort and Savings for Your Home

INCREASE COMFORT. LIVE HEALTHIER. SAVE MONEY.

Something most of us never think about could be costing us a lot more thanwe realize. Aeroseal seals leaks in air ducts that are hidden from view, fixingproblems that create discomfort, energy loss and indoor air quality. If you havenoticed uncomfortable hot or cold rooms, excessive humidity or dust, andhigher than expected energy bills, Aeroseal duct sealing may be the solution.Our aerosealing process seals the leaks in the air ducts with a mist that is safe,quick and a permanent solution. Find out what nearly 100,000 homeownersknow...Aeroseal is your answer to home comfort and savings!

Increase Comfort.Save Money.Live Healthier.

BENEFITS OFAEROSEAL

EVEN TEMPERATURESNo more hot or cold spotsin rooms at your home.

COST SAVINGS

Save up to 30% on heatingand cooling costs.

BETTER AIR QUALITY

Less dust. Less humidity.Less allergens enteringthe home.

Options include square posters to any sizeor standard pull up banner.


Something most of us never think about could be costing us a lot more than we realize. Aeroseal sealsleaks in air ducts that are hidden from view, fixing problems that create discomfort, energy loss and indoor air quality. If you have noticed uncomfortable hot or cold rooms, excessive humidity or dust, andhigher than expected energy bills, Aeroseal duct sealing may be the solution. Our aerosealing processseals the leaks in the air ducts with a mist that is safe, quick and a permanent solution. Find out whatnearly 100,000 homeowners know...Aeroseal is your answer to home comfort and savings!

For more information contact:

www.aeroseal.com


ADVERTISEMENTS

Available are:


• Microsoft Wordtemplates

You may use the ad files or templates to align your advertising closely with Aeroseal's branded material. Customize with your company logo.

These files and templates can be found in the Marketing Toolbox.

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1/2 Page Template

1/3 Page Template

Full Page Template

Insert your logo andcontact information

Insert Dealer logo and contact information


Something most of us never think about couldbe costing us a lot more than we realize.Aeroseal seals leaks in air ducts that are hidden from view, fixing problems that creatediscomfort, energy loss and indoor air quality.If you have noticed uncomfortable hot or coldrooms, excessive humidity or dust, and higherthan expected energy bills, Aeroseal ductsealing may be the solution. Find out whatnearly 100,000 homeowners know...Aeroseal isyour answer to home comfort and savings!

For more information, contact:

www.aeroseal.com

Aeroseal® Duct SealingCreating Comfort and Savings

for Your Home

Something most of us never think about could becosting us a lot more than we realize. Aeroseal sealsleaks in air ducts that are hidden from view, fixingproblems that create discomfort, energy loss and indoor air quality. If you have noticed uncomfortablehot or cold rooms, excessive humidity or dust, andhigher than expected energy bills, Aeroseal ductsealing may be the solution. Our aerosealing processseals the leaks in the air ducts with a mist that issafe, quick and a permanent solution. Find out whatnearly 100,000 homeowners know...Aeroseal is youranswer to home comfort and savings!

For more information contact:

www.aeroseal.com

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