marketing scrum at vodw dag
TRANSCRIPT
Freelancebijeenkomst Agile en Scrum: Hoe snel is jouw sprint?
Welkom door Ronald de Kimpe (partner VODW) 1
Wat betekent Agile? Wat is Scrum? Uitleg begrippen en tips voor succesvolle toepassingen. (Laurens Bonnema en Jeroen Molenaar, Xebia)
2
Wat is de rol van product owner? Praktijkcase (Richard van Vliet, Travix) 3
Afronding en borrel 4
18.30-18.45 uur
18.45-19.30 uur
19.30-20.15 uur
20.15 uur
Xebia B
asic Corporate Identity
Contact info
Laurens Bonnema
Jobs Agile Management Consultant at Xebia Netherlands B.V.
Major Clients Essent, Rabobank International, Flowtraders, Portbase, bol.com, Philips.
Contact Utrechtseweg 49 1213 TL Hilversum The Netherlands [email protected] +31 6 51 097 838
Instant Messaging, Skype, Twitter laurensbonnema
Xebia B
asic Corporate Identity
Jeroen Molenaar Jobs
• Consultant & Trainer at Xebia NL
Major Clients •
ANWB, ING, ABN Amro, AEGON, AH
Contact •
• m +31 6 41 85 64 34
• http://nl.linkedin.com/in/jmolenaar/
Xebia B
asic Corporate Identity
Reality of software development
Three things we wish were true: • The customer knows what he wants • Developers know how to build it • Nothing will change along the way
Three things we have to live with: • The customer discovers what he wants • The developers discover how to build it • Many things change along the way
In software development, an empirical approach generally yields better results than a prescriptive one. There is always room for improvement.
Source: Henrik Kniberg
Xebia B
asic Corporate Identity
Lean
Base your management decisions on a long-term philosophy, even at the expense of short-term financial goals. Create a continuous process flow to bring problems to the surface. Build a culture of stopping to fix problems, to get quality right the first time. Develop exceptional people and teams who follow your company’s philosophy. Become a learning organization through relentless reflection (hansei) and continuous improvement (kaizen).
Xebia B
asic Inverse Corporate
Identity
“Agility is the application of common sense with an uncommon level of discipline”
Ron Jeffries
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The Agile Manifesto
We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value:
Individuals and interactions over Processes and tools
Working software over Comprehensive documentation
Customer collaboration over Contract negotiation
Responding to change over Following a plan
That is, while there is value in the items on the right, we value the items on the left more.
Source: www.agilemanifesto.org
Xebia B
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Agile principles
Our highest priority is to satisfy the customer through early and
continuous delivery of valuable software.
Continuous attention to technical excellence and good design
enhances agility.
The most efficient and effective method of conveying information to and within a development team
is face-to-face conversation.
Deliver working software frequently, from a couple of weeks
to a couple of months, with a preference to the shorter
timescale.
The best architectures, requirements, and designs emerge
from self-organizing teams.
Agile processes promote sustainable development. The
sponsors, developers, and users should be able to maintain a constant pace indefinitely.
Build projects around motivated individuals. Give them the
environment and support they need, and trust them to get the job
done.
Welcome changing requirements, even late in development. Agile
processes harness change for the customer’s competitive advantage.
Simplicity, the art of maximizing the amount of work not done, is
essential.
Working software is the primary measure of progress.
Business people and developers must work together daily throughout the project.
At regular intervals, the team reflects on how to become more effective, then tunes and adjusts
its behavior accordingly.
Source: www.agilemanifesto.org
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Rolling Wave Adaptive Planning
Create a project plan with milestones.
Create a detailed plan for the next iteration. Create an outline plan for following iteration.
Modify the detailed plan for the current iteration daily. Modify the detailed plan for the next iteration during every iteration. Modify the outline plan for following iterations during every iteration.
Communicate the modified planning! You can’t stop the waves, but you can learn to surf…
Xebia Training Inverse C
orporate Identity
Marketing Scrum Cases ING & ANWB
Act first and apologize later
Xebia B
asic Inverse Corporate
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Software Development Done Right
ING and ANWB
More entrepreneurship, more resultdriven, cooperation, respond to change
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ING and ANWB until now
14 teams ING 5 teams ANWB Small entrepreneurial teams in the enterprise
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asic Inverse Corporate
Identity
Software Development Done Right
What do you see from agile scrum?
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Software Development Done Right
Rev. 2014-01
Productivity
30% more productive than last year
Xebia B
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Software Development Done Right
Rev. 2014-01
The organization
How did they achieve this?
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The puzzle Up to 12 silos / diciplines needed Not everybody fulltime FM call, FM internet, E-mail mkt, CI, PM etc.
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A scrumteam Gets PO with vision and a goal Has shared goals Has focus Creates commitment
Scrum team ‘voorkomen en verschuiven’
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Lessons learned 1-2
Part time vs Full time High visibility of targets (also different) Individual vs team targets Managing the environment is very important
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Lessons learned 2-2
Marketing is more entrepreneurial by nature Marketing transitions ask management to adapt In a marketing transition we inherit marketing professionalization Not every team is scrumable
Xebia B
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Jeroen Molenaar Jobs
• Consultant & Trainer at Xebia NL
Major Clients •
ANWB, ING, ABN Amro, AEGON, AH
Contact •
• m +31 6 41 85 64 34
• http://nl.linkedin.com/in/jmolenaar/
Questions? Let me know!
Xebia B
asic Corporate Identity
Contact info
Laurens Bonnema
Jobs Agile Management Consultant at Xebia Netherlands B.V.
Major Clients Essent, Rabobank International, Flowtraders, Portbase, bol.com, Philips.
Contact High Tech Campus 43, Office 1B07 5656AE Eindhoven The Netherlands [email protected] +31 6 51 097 838
Instant Messaging, Skype, Twitter laurensbonnema