Marketing

MyLab MarketingPart of the world’s leading collection of online homework, tutorial, and assessment products, Pearson MyLab Marketing is designed with a single purpose in mind: to improve the results of all higher education students, one student at a time.

RevelFully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Revel is an interactive learning environment that seamlessly blends authors’ narrative, media, and assessment, enabling students to read, practice, and study in one continuous experience.

Newest titles for your Spring 2020 classes

For a full list of all our titles, please visitwww.pearson.com/ca

B U Y I N G | H A V I N G | B E I N G

CONSUMERBEHAVIOUR

8TH CANADIAN EDITION

SOLOMON | MAIN | WHITE | DAHL

Newest titles for your Spring 2020 classes.

Marketing

Principles of Marketing

ArmstrongMarketing: An Introduction, 7ceJune 2020 ©2021MyLab Marketing Access Card:ISBN: 9780135356234

ShekterFundamentals of Marketing, 1eAugust 2020 ©2021Revel Access Card:ISBN: 9780135360002

TuckwellTHINK Marketing, 3ce©2019MyLab Marketing Access Card:ISBN: 9780134834344

ArmstrongMarketing: An Introduction with Integrated B2B Case, Updated 6ce©2018Bound with MyLab Marketing:ISBN: 9780134695068

Consumer Behaviour

SolomonConsumer Behaviour: Buying, Having, and Being, 8ceJanuary 2020 ©2021MyLab Marketing Access Card:ISBN: 9780135433942

Schiff man Consumer Behavior, 12e©2019Bound Edition:ISBN: 9780134734828

Marketing Channels

MurphyContemporary Logistics, 12e©2018Bound Edition:ISBN: 9780134519258

Marketing Research

CallegherMarketing Research for Marketers, 1eJuly 2020 ©2021Revel Access Card:ISBN: 9780135384107

BurnsMarketing Research, 9e©2020Pearson eText Access Card:ISBN: 9780134895123

Advertising and IMC

TuckwellCanadian Advertising in Action, 11e©2018Bound Edition:ISBN: 9780134228846

TuckwellIntegrated Marketing Communications: Strategic Planning Perspectives, 5e©2018Bound Edition:ISBN: 9780134270371

International Marketing

KeeganGlobal Marketing, 10e©2020MyLab Marketing Access Card:ISBN: 9780134900216

Introduction to Selling

ManningSelling Today: Creating Customer Value, 7ce©2016Bound Edition:ISBN: 9780133984064

New!

New!

B U Y I N G | H A V I N G | B E I N G

CONSUMERBEHAVIOUR

8TH CANADIAN EDITION

SOLOMON | MAIN | WHITE | DAHL

New!

New!