Marketing Strategic Planning

Designed By: Salah A. SkaikPresented By: Saed Abdel Wahhab

Marketing Strategy

• Field visits to damaged houses.

• Dominating the doors market by quality and security.

• Individuals and construction companies.

• Availability of the product and assurance of quality.

Mission

• Helps creating secured and safety front doors.

• The company is sensitive to the look and feel of wood and steel.

• Providing the best possible value to customers.

• Seeking fair and responsible profit.

Marketing & Financial Objects

• Enforcing good spirit and reputation.

• Looking forward to significant increase in sales.

• Developing locally manufactured product..

• Methods and means to decrease costs.

• The ability to lowering the prices and market penetration.

• Using competitors as promotional tools

Target Markets

• No intention to satisfy all users.

• high-end buyer willing to pay more for quality and security.

• Individuals

• Contractors.

• Consultants.

Positioning

• Dominance of high secured and traditional high quality doors.

• Focusing on special kind of customers.

• Company’s assembly strategy.

Strategies

• Positioning at the top of the quality scale.

• Message communication methods:

• Website.

• Advertisements in industry magazines.

• Brochures.

Marketing Mix

• Pricing: product cost + variable overhead costs.

• Distribution: available at Company store.

• Ads & Promotion: direct marketing tools, also the magazines and website.

• Customer Service: the customer is the company’s partner.

Marketing Research

• Building ability.

• construction materials.

• Potential increase in sales.

• Gaza war 2008.

• Protection and security approved.