Marketing StrategyCamping Equipment

Q1-Q2 2010

Jordan WaddellPeriod 85/5/10 p3p4-etg update unformatted

Rechargeable Lantern Family Tent Digital Compass and GPS Tall Size Sleeping Bag Inflatable Kayak 54 Quart Steel Cooler

ETG-Camping Equipment

Parents with children ages 8-15 Adventurous families who camp

outdoors Families who purchase the proper

equipment to make camping outdoors comfortable and safe

ETG-Camping Equipment

ETG-Camping Equipment

Product On-Sale Date

Rechargeable Lantern 4/1/10

Family Tent 4/15/10

Digital compass and GPS 4/15/10

Tall size Sleeping Bag 4/30/10

Inflatable Kayak 5/15/10

54 quart Steel Cooler 5/15/10

ETG-Camping Equipment

Camping Equipment – 2009 Sales Recap

ETG-Camping Equipment

ETG-Camping Equipment

Highest sales activity from internet Eating away at catalog sales Banner ads on outdoor/camping/fitness

web sites drive traffic to www.etg.com

ETG-Camping Equipment

Highest traffic from adults, mostly men Camping equipment sales are

increasing, but not dramatically Retail expansion on an as-need basis

ETG-Camping Equipment

Phone sales are steadily decreasing Catalog is now used as an advertising

vehicle to drive consumers into stores or online

No plan to eliminate the catalog; it is critical for exposure

ETG-Camping Equipment

ETG-Camping Equipment