MARKETING THAT WORKSINTERN ORIENTATION

PART IIHow to “Get Started” with Marketing That Works…(…using “Step-by-Simple-Step” Proven Methods)

Tonight’s Agenda:

Understanding Keyword Concepts

Creating Engagement (and engaging content)

Business Growth Equation Fundamentals

WhichTestWon.com (and why you should care)

Principles of SEO

Content CreationGoals

Creating content

Definition of Keyword:

Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages.

Keywords are used on the Web in two different ways: 1) as search terms for search engines, and 2) words that identify the content of the website.

Source: http://www.techterms.com/definition/keywords

Definition of Keyword Research:

Keyword Research is the action of searching for and finding those keywords which users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose.

Source: http://www.internetmarketing-dictionary.com/

Keyword_Research.html

Keyword Concepts…

Keywords are Search Terms That Yield “Related Words” Most Successful Keywords Answer the Question:

How What Who Where

Don’t Relay on Logic – Rely on the Facts from Your Reseach

(BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)

Resources You’ll be Employing…

Keyword Research Software Market Samurai Google Keyword Tool Wordtracker Keyword Discovery Keyword Cloud

Business Growth Fundamentals:

Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity:

1.You increase the number of customers2. You increase the average transaction value3. You increase the number of times the customer buys per year

Overview

Discuss ContentGoals in content creationGenerate traffic

Generate engagement

Garner back-links

Gain authority and trust

Build network

Writing good contentYou oriented, not me oriented adapted 80/20 rule

Be welcoming and inviting – conversational

Share yourself

Goals in Content Creation

Know your target audience What do they want to know Create a content calendar relevant to target market Solve problems Invite interaction Provide variety – video, pics, etc.

Writing Good Content

Develop a Voice Repurposing web content

Legal issues in sharing content Building back-links Repurposing your own content http://mashable.com/2007/10/27/creative-

commons/ Creating content

Know your content area Read, read, read Crowdsourced content Guest posts