marketing to an audience of one › wp-content › uploads › 2015 › 07 › gauri...complement...

2
Do you know that you can grow your revenue through transformational insight driven marketing, combining real-time, context- sensitive analytics with campaign execution? GAURI | GREAT VALUE. DELIVERED WITH PASSION. Today’s customers are digitally connected and well informed. They research their products on the internet before making purchasing decisions and do not hesitate to express their feedback on social media about their purchasing experiences. Organisations have access to this huge volume of data from multiple sources including social media channels on individual ‘likes’ and ‘preferences’. Successful customer engagement can only be achieved by organisations who can personalise their interaction with their customers and complement their buying behaviours by harnessing the power of this data through deep-embedded analytics and insight. 1 of 2 MARKETING TO AN AUDIENCE OF ONE

Upload: others

Post on 30-May-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: MARKETING TO AN AUDIENCE OF ONE › wp-content › uploads › 2015 › 07 › Gauri...complement their buying behaviours by harnessing the power of this data through deep-embedded

Do you know that you can grow your revenue through transformational insight driven marketing, combining real-time, context-sensitive analytics with campaign execution?

GAURI | GREAT VALUE. DELIVERED WITH PASSION.

Today’s customers are digitally connected and well informed. They research their products on the internet before making purchasing decisions and do not hesitate to express their feedback on social media about their purchasing experiences.

Organisations have access to this huge volume of data from multiple sources including social media channels on individual ‘likes’ and ‘preferences’.

Successful customer engagement can only be achieved by organisations who can personalise their interaction with their customers and complement their buying behaviours by harnessing the power of this data through deep-embedded analytics and insight.

1 of 2

MARKETING TO AN AUDIENCE OF ONE  

Page 2: MARKETING TO AN AUDIENCE OF ONE › wp-content › uploads › 2015 › 07 › Gauri...complement their buying behaviours by harnessing the power of this data through deep-embedded

HOW DO YOU

o  Convert all the data available into big insights?

o  Target customers with unique, tailored, contextual, personalised marketing messages?

o  Discover hidden trends and uncover granular customer segments?

o  Make offers that are relevant and compelling?

o  Ensure compliance with rules on what you can offer a set of customers?

DE

SIG

N |

CLO

UD

PU

RSU

IT®

GAURI’S CUSTOMER ENGAGEMENT INTELLIGENCE & MARKETING SOLUTION

Powered by SAP hybris, Gauri’s solution is a game changing suite of business applications that harness the power of Big Data through analytics and make it actionable through business applications. This hybrid real-time analytical application fills the void left by the traditional systems and makes it easy for today’s enterprises to enter into real time Big Data analytics.

We will assist organisations to:

WHAT YOU NEED IS

o  The ability to adapt to the perceptions of the changing customer and the ability to capture that knowledge and react quickly

o  To filter out relevant insight from all the information noise to drive revenue

o  To understand your customer profile to increase customer wallet share

o  To reduce your data latency, because of the high-volume data

o  Real-time information on customer behaviour and sentiments about your products and services

[email protected]

+44 (0) 1522 508095

www.gauri.com

Experience the difference, contact us at:

o  Understand your customers like never before using Big Data.

o  Blend structured and unstructured data into a single customer view

o  Get insights into customer value to best target products, prices and offers

o  Discover hidden insights and segment customer data quickly, millions of records in seconds

o  Accurately anticipate customer behaviours with propensity models and carry out ‘predictive segmentation’

o  Execute marketing campaigns with personalised messaging based on customer data from social media

o  Provide rich analytics, including drill-down into marketing performance and customer analytics, anywhere, anytime and anywhere, including mobile

Organisa)ons  such  as  Pocket  Card  have  achieved  transforma)onal  growth  and  doubled  their  revenues  from  their  Direct  Mail  Campaigns  using  the  power  of  predic)ve  analy)cs  and  segmenta)on.  

GAURI | GREAT VALUE. DELIVERED WITH PASSION. 2 of 2