marketing web portal
DESCRIPTION
Gary Hess, RTE Financial Services President, offered this presentation at the recent CU Conferences Services and Products Conference held in Memphis, TNTRANSCRIPT
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Creative Advertising
Created on the Web!
Credit Union Services and Products – Sep. 2011
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September 15, 2011
Walking back from lunch at the
Lake Calhoun Beach Club
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Target Field
The summer we do not tell anyone about.
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Creative Advertising
Remarkable Checking™.
5 Year CD & IRA CD Accounts
3.25 % APY
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AGENDA
• Ripped from the Headlines
• Survey
• Advertising Creation – Pre Web
• Web Revolution
• Advertising Creation – Post Web
• Process Changes
• Credit Union Benefits
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Ripped from the Headlines – Marketing Expenses
• Asset Class Expense ($) Growth
• $1B+ $2,025,756 -14.80%
• $500M - $1B $815,936 -13.25%
• $250 - $500M $479,353 -11.77%
• $100 - $250M $207,558 -10.88%
• $50M - $100M $88,154 -8.18%
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• Asset Class Expense ($) Growth
• $20M - $50M $34,566 -9.95%
• $10M - $20M $11,324 -10.7
• All in US $120,036 -11.40%
Ripped from the Headlines – Marketing Expenses
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Ripped from the Headlines!
• July 17, 2009 – Two $1 billion dollar banks fail within 40 miles of several credit unions
• Credit Union executives call meeting to discuss opportunities
• Ask Yourself: When will we have something to send out to our
members? To disgruntled customers of failed institutions?
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Survey
• How many of you increased your marketing budget this year?
• How many of you have cut your marketing budget this year? <10%
10% to 20%
20% to 50%
>50%
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Survey
• How do you get your creative materials today? Internal
CUNA Mutual, WKFS
Trade association
Marketing CUSO
Marketing Firm
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Where do you spend marketing $$
• Internal employees
• Outside marketing agencies
• Print Media
• Digital Media
• Web
• Other
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How long does it take to get Advertising Materials?
• Same day
• Next day
• A week
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Pre - Web
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Today
Budget
VendorsDelivery
Service
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Budget
• Budgets remain very tight
• Shifting marketing dollars = shifting marketing approach
• Save staff – reduce vendor dollars
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Service
• To your members?
• Internal expectations?
• Example: NCUA Insurance Change
• Example: Member education on overdraft protection
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Delivery
• Newspapers
• Statement Enclosures
• Lobby Signs
• Donation Ads
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Vendor Management
• How many?
• Communication?
• Due Diligence?
• Performance?
• Cost?
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The Web Revolution
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Survey - Continued
• How many of you have abandoned your land line?
• How many of your children have no land line?
• How many of you have advertisements on your widescreen TV in the lobby?
• How many of you use QR Codes to focus member’s interests?
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Web Changes
• What percent of the population has tried to open up an account online?
• 45%
• Source: Creditunions.com
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Web Changes
• What percent of the US adult population has internet access?
• > 78%
• Source: World Bank
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Web Changes
• What is the percent of internet users by age?
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Internet Users by Age
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Advertising Creation
Post Web
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Creation – Vendor Management – Budget - Service
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Why Web Access?
• Streamline creation process
• Streamline media buy process
• Retain Quality
• Access to thousands of advertising items and millions of photos (upload your own as well)
• Save time and money
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Creation Process
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Media Buy
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Media Buy
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Retain Quality
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Photo Library
• Over 2,000,000 included
• Import
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Product Availability
• Newspaper Advertisements
• Direct Mail
• Internal Flyers
• External Flyers
• Posters
• Brochures
• Statement Stuffers
• Event/Sports documents
• Letters
• Internet Banner Ads
• Digital Media
• QR Codes
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Save Time
• Creation Completed at your desk
No waiting for outside vendors
Available 24X7
• Approvals Legal/Compliance
Executive
Remote
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• Current Process
• Marketing firm – $175 to insert a logo
• Third party provider – Includes markup
• Photo licensing up to $75 per photo
• Printing cost – 15% to 25% markup at newspapers
• Web Process
• Employee to create – $12 to $15 per hour
• No “profit markup”
• Photo licensing included
• In house printing – no cost
• No “lost opportunity” time
• Unlimited usage for as low as $399/month
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Questions??
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THANK YOU
• Gary Hess
• President, RTE Financial Services
• 1-320-260-0135
• www.rtefs.com