marketing your tourism products is an essential part of the develodfsdfdpment and management of your...

7/28/2019 Marketing Your Tourism Products is an Essential Part of the Develodfsdfdpment and Management of Your Tourism

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A

Contemporary Issue Report

On

Tourism Marketing

SUBMITTED TO

RAJASTHAN TECHNICAL UNIVERSITY,KOTA

Submitted in partial fulfillment of the

Award of degree of

Master of Business Administration(2012-2014)

INSTITUTE OF MANAGEMENT STUDIES(B.J.S RAMURIA JAIN COLLEGE,J.N.V. COLONY CIRCLE,BIKANER)

Submitted to:- Submitted by:-

Mr.Vineet Mathur Rachit Mahobia

(MBA 2nd

Sem)


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Marketing your tourism products is an essential part of the development and

management of your tourism industry. To effectively market your product, it is

important to be familiar with the different ways the tourism industry markets its

products. Your correspondences with the media, a strong public relations

campaign and your direct relationship with consumers play a large role in creating

an influential approach to marketing. Advertising has a large impact on how well

your product is received. But, perhaps the most important part of marketing your

product is the hospitality and service you exhibit on a regular basis. By getting

familiar with these components of marketing, your tourism product will gain a

great deal

DIRECT MARKETING

-Paid advertising

-Newspapers

-Magazines

-Radio

-Television

-Outdoor advertising

-Direct mail

-Online advertising


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Indirect marketing (Travel Trade)

Marketing in the tourism industry can be carried out through direct or indirect

marketing, or a combination of the two methods. Indirect marketing involves

selling your product or services through a distributor who acts as a middle man

between you and your consumers

-The middle-man involved with indirect marketing may come in many forms. The

distributor to whom you sell your products and services many be a travel agent,

tour operator, receptive operator or group leader. Once you make your sale to

these distributors, they must in turn make a successful sale to the tourist. This

leaves the direct marketing to the distributor, making it his or her responsibility to

actually get a customer through your door. The marketing directed towards thesedistributors is commonly referred to as travel industry marketing or travel trade.

While this may seem like a complicated method, if you have little to no marketing

experience, it may be better to leave it up to a professional who knows the

business. Nonetheless, you will still need to understand marketing principles to

get your product in the hands of these distributors. Understanding these different

types of distributors will also be important to determine how you can market to

them.

-Travel agents

-Tour operators


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Pub l ic and Media Relat ions

Media and public relations efforts provide a cost benefit for those seeking

exposure without paying the high cost of direct advertising. It can also provide

you a means to communicate effectively to your community or stakeholders.

-Media List

-Press Releases

-Online Press Room

Personal Selling

In a more hands-on approach to marketing, personal selling may involve direct

person-to-person contact with a customer or contact via technology. Customer

service is a significant part of being successful in personal selling, but it can also

be a sale pitch on its own. Personal selling techniques can be advantageous

because they allow you to custom-fit a sale pitch and sometimes address

individual questions and concerns. Techniques of personal selling include the use

of travel centers, telephone correspondence, consumer tradeshows and public

engagements. Web sites that are interactive and sell products using tools like

instant messaging and e-mail may also be considered a personal selling technique.

- Travel Information/Visitor Information Center

- Telephone correspondence

-Tradeshows

-Public engagements


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Ad campaign launched by government of

Gujarat and Madhya Pradesh


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