marketmaker training video 1 of 5 what is marketmaker?
DESCRIPTION
MarketMaker Training Video 1 of 5 What is MarketMaker?. Purpose of this Presentation Describe the function of MarketMaker. Overview the types of information in the MarketMaker database. Show how to access the MarketMaker web site. MarketMaker Member States. How a state can join MarketMaker. - PowerPoint PPT PresentationTRANSCRIPT
MarketMaker Training Video 1 of 5
What is MarketMaker?
• Purpose of this Presentation– Describe the function of MarketMaker.
– Overview the types of information in the MarketMaker database.
– Show how to access the MarketMaker web site.
– MarketMaker Member States.
– How a state can join MarketMaker.
– Contact information for each state principal.
What is MarketMaker?
Our Buyer/Seller Services
• Level the playing field to allow small business to get access to local, regional and national markets.
• Provide free tools to help market locally produced foods and services.
• Make information available to Buyers and Sellers to find a target markets and each other.– Demographic Search– Business Search
Demographic Search
• U.S. Census Tract Information– Age– Household Type– Race– Income– Education– Foreign Born
Business Search
• MarketMaker can find a business to meet your food or Agritourism needs.– Locally– Regionally– State Wide or Many States
• MarketMaker has half a million business Profiles from 19 states and the DC.
Business Profile
Types of Businesses ListedBusiness Type # Profiles
Agritourism 996Buyer 44Eating & Drinking Place 298,596Farmer 7,252Farmers Market 2,436Fishery 246Food Retailer 133,346Processor 23,255Wholesaler 23,070
Winery 612
Total 489,853
Profile Types & Categories
• Agritourism– Facilities– Offerings & Activities– Shopping
• Buyer– Buyer Type– Geographic Area– Vender Protocols
Profile Types & Categories
• Eating & Drinking Place– Cafeteria & Buffet– Caterer– Drinking Place– Food Service Contractor– Mobile Food Service– Restaurant– Snack & Nonalcoholic Beverage Bar
Profile Types & Categories
• Farmer– Dairy– Fruits & Nuts– Grains– Herbs– Meat & Poultry– Specialty Products– Vegetables
Profile Types & Categories
• Farmers Market
• Fishery– Fish/Shellfish/Seafood
Profile Types & Categories• Food Retailer
– Baked Goods Store– Bear, Wine & Liquor Store– Candy, Nut & Confectionery– Fish Market– Fruit & Vegetable Market– Grocery/Convenience Store– Health Supplement Store– Meat & Poultry Market– Other Direct Selling Establishments– Other Specialty Food Store
Profile Types & Categories• Processor
– Animal Food Manufacturing– Bakery Products– Beverages– Dairy Products– Fish/Shellfish/Seafood Products– Fruit & Vegetable Products– Grain & Oilseed Milling– Meat & Poultry Products– Miscellaneous– Sugar & Confectionery Products
Profile Types & Categories• Wholesaler
– Beer, Wine & Alcoholic Beverages– Confectionery & Snacks– Dairy Products– Farm Products– Fish/Shellfish/Seafood– Fruit & Vegetable– General Grocery– Meat & Poultry– Other Grocery– Packaged Frozen Food
Profile Types & Categories
• Winery– Blends or Generic Wine– Fortified Wine– Fruit Wine– Other Wine Products– Red Wine– Sparkling Wine– White Wine
Becoming A State PartnerDarlene Knipe Phone:(309) 792-2500, Email: [email protected] Richard Knipe Phone:(309) 792-2500, Email: [email protected]
Website Usage Data(As of 3/2011)
Average Monthly Web Activity
• 1,100,000 Hits• 77,000 Users
The End of What is MarketMaker?
• The remaining ‘How To” videos cover the following topics:– Touring the Home Page Layout
– How to Use Demographics to Understand Your Target Market
– How to Search for a Buyer or Seller
– How to do a Farmer Product Search
Need Help, Contact YourMarketMaker State Principal
Alabama Deacue Fields Title: Associate Professor, University of Arkansas Division of Agriculture Email: [email protected] Primary Phone: (334) 844-4931 Fax: (334) 844-5639
Arkansas Ron Rainey Title: Associate Professor, University of Arkansas Division of Agriculture Email: [email protected] Primary Phone: (501) 671-2175 Fax: (501) 671-2215
Colorado Dawn M Velásquez de Pérez
Title: International Marketing Specialist, Colorado Dept. Of Agriculture Email: [email protected] Primary Phone: (303) 239-4123 Fax: (303) 239-4125 Dawn Thilmany Title: Department of Ag and Resource Economics, Colorado State University Email: [email protected] Primary Phone: (970) 491-7220
District of Columbia Dr. Calvin Lewis
Title: Research Associate, University of the District of Columbia Email: [email protected] Primary Phone: (202) 274-7115 Fax: (202) 274-7130 Fay Spence Title: Staff Associate, University of the District of Columbia, Cooperative Extension Service Email: [email protected] Primary Phone: (202) 274-7128 Fax: (202) 274-7130
Need Help, Contact YourMarketMaker State Principal
Georgia Dr. John McKissick Title: CAED Director, University of Georgia Email: [email protected] Primary Phone: (706) 542-9080 Fax: (706) 542-4231 Dr. Ken Wolfe Title: Public Service Associate, University of Georgia Email: [email protected] Primary Phone: (706) 542-0752 Fax: (706) 542-4131 Sharon P. Kane Title: Public Service Associate, University of Georgia Email: [email protected] Primary Phone: (706) 542-9069
Illinois Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: [email protected] Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: [email protected] Primary Phone: (309) 792-2500 Fax: (309) 792-2602
Indiana
Dr. Maria Marshall Title: Assistant Professor, Department of Agricultural Economics Chair, Purdue University Email: [email protected] Primary Phone: (765) 494-4268 Fax: (765) 494-9176
Need Help, Contact YourMarketMaker State Principal
Iowa
Craig Tordsen Title: Program Manager, Iowa State University Extension, Value Added Agriculture Programs Email: [email protected] Primary Phone (515) 291-0966 Fax: (515) 294-9496 Hansen, Raymond Scott Title: Program Manager II, Iowa State University Extension, Value Added Agriculture Programs Email: [email protected] Primary Phone: (515) 294-3890 Fax: (515) 294-9496
Kentucky Sara Williamson Title: Department of Agricultural Economics Email: [email protected] Primary Phone: (859) 257-7272 ext:22 Fax: (859) 323-1913
Louisiana Roger Hinson
Title: Professor, Agricultural Economics and Agribusiness, LSU Ag Center Email: [email protected] Primary Phone: (225) 578-2753 John Westra Title: Associate Professor, Agricultural Economics and Agribusiness, LSU AgCenter Email: [email protected] Primary Phone: (225) 578-2721 Fax: (225) 578-2716
Need Help, Contact YourMarketMaker State Principal
Michigan
Getachew Abate, PhD Title: MSU Product Center for Agriculture and Natural Resources Email: [email protected] Primary Phone: (517) 355-0337 Alternate Phone: (517) 432-1800 Mark Thomas Title: Economic Development, MSU Extension Email: [email protected] Primary Phone: (269) 384-8061 Fax: (269) 384-8035 Tom Kalchik Title: MSU Product Center for Agriculture and Natural Resources Email: [email protected] Primary Phone: (517) 432-8752 Fax: (517) 432-8756 Liz Billings Title: MSU Product Center Email: [email protected] Primary Phone: (517) 432-8750
MIssissippi
Dr. Ken Hood Title: Agricultural Economics Department Email: [email protected] Dr. Ben C. Posadas Title: Associate E&R Professor of Economics Email: [email protected]
New York
Dr. Khin Mar Cho Email: [email protected] Don Tobias Email: [email protected] John Nettleton Email: [email protected]
Need Help, Contact YourMarketMaker State Principal
Nebraska Darlene Knipe Title: Extension Specialist, Marketing and Business Development Email: [email protected] Primary Phone: (309) 792-2500 Gina Backes Title: Visiting Extension Outreach Assistant, Entrepreneure Email: [email protected] Primary Phone: (309) 792-2500 Fax: (309) 792-2602
Ohio
Julie Fox or Julie Strawser Title: Ohio State University Extension/OARDC Email: [email protected] Primary Phone: (740) 289-2071 Alternate Phone: (614) 292-4900 Fax: (740) 289-4591 Christy Eckstein Title: Direct Marketing Program Manager, Ohio Department of Agriculture Email: [email protected] Primary Phone: (614) 728-6438 Fax: (614) 644-5017 Pat Petzel Title: Senior Director of Consumer Communications, Ohio Farm Bureau & Our Ohio Email: [email protected] Primary Phone: (614) 246-8242 Fax: (614) 249-2200 Rebecca Singer Title: Associate Program Director, The Center for Innovative Food Technology Primary Phone: (419) 534-3710 Fax: (419) 531-8412 Lori Panda Title: Senior Program Manager, OHIO PROUD Program, Ohio Department of Agriculture Email: [email protected] Primary Phone: (614) 466-8798 Fax: (614) 644-5077
Need Help, Contact YourMarketMaker State Principal
Pennsylvania
Jeffery Hyde, PhD Title: Associate Professor of Agricultural Economics, Penn State Cooperative Extension Email: [email protected] Primary Phone: (814) 865-3746
South Carolina
Dr. Dave Lamie Title: Clemson Institute for Economic and Community Development Email: [email protected] Primary Phone: (803) 788-5700 Fax: (803) 736-4418
Texas
Mark Waller Title: Associate Head for Extension and Program Leader in Agricultural Economics Email: [email protected] Primary Phone: (979) 845-1751 Fax: (979) 845-4906