marketplace innovation report | q4, 2015

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endava.com/endavalabs Marketplace Innovaon Q4 2015

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Page 1: Marketplace Innovation Report | Q4, 2015

endava.com/endavalabs

MarketplaceInnovationQ4 2015

Page 2: Marketplace Innovation Report | Q4, 2015

About this report

Welcome to the latest edition of the Quarterly Innovation Reports.

This edition is packed with contributions from people across Endava,and covers many industries. It contains really cool, innovative projectsthat span robotics, business intelligence, security and payments.

These projects are the cutting edge of the industry, and we oftenuse these as inspiration for clients who are embarking on a DigitalTransformation programme.

If you would like to discuss any of these projects, please get in touch: @Endava on Twitter or via our email addresses: [email protected] or [email protected]

endava.com

Page 3: Marketplace Innovation Report | Q4, 2015

Microsoft have released a preview of Power BI, whichallows users, including companies, to upload data orconnect to data sources, and create a customised, comprehensive visualisation.

Once such visualisation at http://bit.ly/1JmjRMN showshow developers are working with the now-open-source.net core CLR project.

Power BI is part of a suite of off-the-shelf visualisationtools helping provide some insight into large amountsof data. The only drawback is opening up your data onthe cloud to make it all accessible from a single locationespecially given the high profile security breaches recently.

by Adrian Iuhas

https://powerbi.microsoft.com/

Power BI

endava.com

Page 4: Marketplace Innovation Report | Q4, 2015

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Facebook PGP security

Facebook has announced that its users canadd an OpenPGP public key to their profile,enabling Facebook to encrypt notificatione-mails, and for others to use the publickeys for encrypted communications.

Facebook is “gradually rolling out” this experimental feature, which will be availablefrom your account's Contact and Basic Infopage. This could be the first step for one ofthe big online organisations to move aheadof HTTPS and start to take encryption ofprivate data very seriously.

by Daniel Ciocirlan

http://bit.ly/1FcyZRZ

endava.com

Page 5: Marketplace Innovation Report | Q4, 2015

Double Robotics produces a ‘telepresence robot’ with a self-balancing wheel, telescopic vertical stand and an iPad Air 2 holder at the top.

Users remotely connect to the robot and can drivearound a distant office, providing a nearly-real experience.

The main feature over other teleconferencing tools is that Double Robotics users can even interrupt other robots and humans around water coolers and coffeemachines. Will we have an office full of robots rollingaround with us all working remotely. Who will pick them up if they fall over?

by Stela Pripa

http://www.doublerobotics.com/

Robotics

endava.com

Page 6: Marketplace Innovation Report | Q4, 2015

It’s another quarterly innovation report, and we’re reviewing another new Virtual Reality headset. This timeit’s a crowdfunded device from Fove, which is the onlyheadset that can be operated solely from eye tracking.Other devices require some finger operated controls.

Fove also increases the quality of the visual display byrendering specifically where the user’s eye is focussed,enabling a higher quality experience than other headsetsand also reducing the cost of production.

This headset has applications outside of gaming andopens up investigations how users with Asperger’s andAutism interact with each other.

by Martin Smith

http://bit.ly/1PmP47M

Another Virtual Reality Headset

endava.com

Page 7: Marketplace Innovation Report | Q4, 2015

endava.com

Google have announced an initiative toprovide Wifi throughout cities by providingWifi hotspots through a project called Sidewalk.

While sidewalk implies a pavement-basedhotspot, the website is unclear on whatform the technology will be rolled out –whether it will be ground based or not (remember Google satellites from a previousMarketplace Innovation report?)

The overall aim is to address the 55 millionAmericans who have an Internet devicewithout a data contract, and then roll outglobally.

by Martin Smith

http://www.sidewalkinc.com/

City based Wifi

Page 8: Marketplace Innovation Report | Q4, 2015

Google has unveiled a USB stick which runs ChromeOScalled Chromebit.

The concept is that the USB stick can be plugged intoany display with an HDMI port, turning the display intoa fully-fledged computer.

The idea is that users can walk into a coffee shop, plugin their Chromebit and begin working straight away. Noneed to worry about battery life. However the interfacewill require a keyboard and mouse.

Interesting concept, but needs some refinement – perhaps a virtual laser keyboard display?

by Martin Smith

http://bit.ly/1QVLCSB

PC on a stick

endava.com

Page 9: Marketplace Innovation Report | Q4, 2015

A number of wearable devices are already on the market, and battery power is still a major concern forusers. For instance the Apple Watch is now a year old,and still requires daily charging.

A lab at Arizona State University has used origami to‘fold’ a battery into the device, rather than a single solidslab in existing devices.

This will work particularly well embedded into a strapon a wristwatch for example.

Anything which makes a device run longer withoutmore charging or adding additional weight gets athumbs up from us.

by Martin Smith

http://bit.ly/1KJwO8B

Folding batteries

endava.com

Page 10: Marketplace Innovation Report | Q4, 2015

Terran Orbital provide governments andcompanies with a low-orbit communicationsnetwork where there is no existing network.This can also apply to disaster relief areaswhere the existing network may have beendestroyed.

Terran Orbital demonstrates our total reliance on communications networks, and was originally conceived during 9/11when there was a communications blackout at Ground Zero.

by Martin Smith

http://terranorbital.com/

Nano satellites

endava.com

Page 11: Marketplace Innovation Report | Q4, 2015

Across Asia, smartphone buyers are purchasing ever larger devices, known asphablets.

According to Flurry Analytics 50 percent of smartphone sales in Taiwan and HongKong involve devices with screen sizes offive inches or more, versus a 20 percentshare worldwide.

Ecommerce companies explain “Peoplemay not be able to afford a laptop or adesktop computer”, but with a phablet“they can have full and easy access to theWeb, and a phone as well.”

by Martin Smith

Bigger is Better

endava.com

Page 12: Marketplace Innovation Report | Q4, 2015

Enigma is a decentralised cloud platform with guaranteed privacy.

Personal data is stored, shared and analysed withoutever being fully revealed to any party. The technologyunderpinning Enigma’s offering is secure multi-partycomputation – where data is split up and encrypted indifferent places, and Blockchain.

As one of Enigma’s founders, Guy Zyskind describes. “Ican take my age, this one piece of data, and split it intopieces, and give it to ten people. If you ask each one ofthose persons, they have only a random chunk.”

It’s good to see personal data getting the focus it needsgiven the regular number of malicious attacks.

by Martin Smith

http://enigma.media.mit.edu/

Guaranteed data privacy

endava.com

Page 13: Marketplace Innovation Report | Q4, 2015

Google have unveiled a list of technology platformswhich together provide an end to end infrastructure forthe Internet of Things (IoT).

Brillo is a minimum footprint version of the AndroidOperating System for manufacturers to embed in devices. Weave is the communications layer for devicesto communicate with each other and Thread is the network protocol that joins this together.

We expect a number of big players emerging with IoTplatforms, but for IoT to fully work there needs to be anagreed standard – Betamax or VHS?

by Usman Suhail

https://developers.google.com/brillo/

The IoT infrastructure:Brillo, Thread and Weave

endava.com

Page 14: Marketplace Innovation Report | Q4, 2015

The US Department of Defence’s Darpa research unit have held an event during thesummer pitching the current generation ofrobots against one another to see whichone completes the following list of tasksthe quickest.

Robots are required to use internal batteries,and if the robot falls over, they need to pickthemselves up, dust themselves off and return to work immediately.

The Darpa Robotics Challenge involveseight quite daunting tasks:

• Driving a car • Getting out of the car• Climbing up steps

Rise of the Machines

• Opening a valve• Opening and walking through a door• Using a drill to cut a hole drawn onto a wall• Crossing a debris-filled terrain – either by clearing a path for itself or walking over the rubble• A mystery event, that will only be disclosed to the teams on the day

Google and a team from China both pulledout of the 24 team competition from acrossthe globe.

by Sergiu Robu

http://www.theroboticschallenge.org/

endava.com

Page 15: Marketplace Innovation Report | Q4, 2015

endava.com

Page 16: Marketplace Innovation Report | Q4, 2015

YouTube now supports 360o videos, blending the ever closinggap between the real world and computer games.

One of our favourites is the Red Bull Formula 1 car video whichworks particularly well on Google Cardboard or a touch screen device. 360o videos provide an enhanced viewing experience

with only one small problem – sometimes you can be facing the wrong way and miss the action or the dialogue which the director intended for you to watch.

by Peter Bienekhttp://bit.ly/1QVLEKg

360o videos on YouTube

endava.com

Page 17: Marketplace Innovation Report | Q4, 2015

Exterion Media has announced that it has equipped500 London buses with beacon technology.

As part of their Urban Activation Strategy, Exterion trialled the beacon technology for six months on 110buses in Norwich. 20 merchants participated in thetrial, which was the first time beacon technology hasbeen used on a bus network.

Exterion claim to have had a 30% CTR (Click ThroughRate) during the trial.

The 500 equipped London buses shuttle 300,000 people per day (according to Tfl) who make journeys of approximately 17-19 minutes on average.

We agree with this type of hyper-localisation strategy toprovide a more personalised experience to customers.

by Martin Smith

Beacons on Buses

endava.com

Page 18: Marketplace Innovation Report | Q4, 2015

Pirated video games

Pay attention to this one. A games company has released a new title called‘Game Dev Tycoon’ which enables playersto create and sell their own video game –inside the game. As soon as the title wasfinished, they uploaded a pirated version of the game to some illegal torrent sites.

The pirated game had one difference – the games that players produce inside the game are more likely to be pirated.

Still keeping up? Players of the hackedgame started receiving notifications thatthey were losing money in the game due to piracy, and sought ironic refuge in ‘real’online forums complaining that piracy

(inside the game) was ruining theirchances of success.

After 24 hours, over 3,000 people haddownloaded the cracked game comparedto 200 who paid the $7.99 for the genuineversion (i.e. 93% of users stole the game via torrents). Hopefully, the people thatdownloaded the cracked version havelearned a lesson!

by Martin Smith

http://bit.ly/1iu8oVD

endava.com

Page 19: Marketplace Innovation Report | Q4, 2015

endava.com

A number of retailers are now providing a video wall experience to consumers, tomerge the online and in-store experience.

The shop uses RFID sensors to recognisewhat clothing the consumer has tried on,and provide a personalised experiencethrough the video wall.

This looks like the natural direction of retail shops, but probably only for high endstores – otherwise there will be a queue touse the video wall!

by Steve Bacall

http://bit.ly/1MnEL2H

Video walls

Page 20: Marketplace Innovation Report | Q4, 2015

By placing large QR codes on fuel pumps inShell’s 1,000 UK based stations, drivers canopen their PayPal app and pay for fuel. Therollout follows a successful pilot in 2013. Itsgood to see new options how to pay.

We like this solution, although we’re dubious about the advantage for consumers“without having to leave their car” – after all,how is the fuel going to get into the car?

by Martin Smith

http://bit.ly/1NQts6c

Shell offers drivers to payvia PayPal from their car

endava.com

Page 21: Marketplace Innovation Report | Q4, 2015

The latest flagship BMW contains a host of James Bond-style features, includingself-parking (without the driver in the car),head up display, hand gestures (rather thantouch screen), voice control and a tabletapp to control almost every feature of the car.

Watch this 8 minute video which runsthrough most of the technology features ofthe car.

by Bogdan Nastasa

http://on.fb.me/1KwQfND

BMW 7 series

endava.com

Page 22: Marketplace Innovation Report | Q4, 2015

The Netflix engineering team have redesigned the technical architecture of their website, moving most ofthe client rendering to Universal JavaScript rather thana traditional server based architecture for individual requests. This might sound quite technical, but this isquite a big shift.

This makes server requests less intensive to computeand provides much faster response time for users.

Netflix have historically improved technology stacksand publicly shared their research, from their Amazonhosting architecture (bearing in mind Amazon Prime isa competitor to Netflix) to the latest web architecture.

by Peter Bienek

http://nflx.it/1ONdFEK

Making Netflix.com faster

endava.com

Page 23: Marketplace Innovation Report | Q4, 2015

Endava is a well-established IT Services company, with over 2,250 full timeemployees working across our delivery centres in Eastern Europe, Londonheadquarters and further offices in the US and Germany. Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel andMedia, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-criticalsystems and digital services for clients.

About Endava

endava.com

Page 24: Marketplace Innovation Report | Q4, 2015

endava.com

Martin SmithHead of Delivery, Digital [email protected]

Bradley HowardHead of Digital [email protected]

UK +44 20 7367 1000USA +1 (212) 920 7240Germany +49 69 999 9115 0