MAJESTY

AUSTRALIAShannon Curl, Amira Davis, Megan Howard, Avery Smith, Elizabeth Stokes, & Hillary Paige Thompson

AGENDA

● BRAND OVERVIEW

● SHARE PRICE INDEX

● TOTAL MARKET SHARE

● FINANCIAL ANALYSIS

● BRAND BREAKDOWN BY PERIOD

● LESSONS LEARNED

BRANDS

SONITE MARKET

MOVESHOPPERS

MOSTSAVERS

MOLDPROFESSIONALS

SHARE PRICE INDEX

TOTAL MARKET SHARE

MOST

BRAND OVERVIEW

● TARGET SEGMENT - SAVERS

● MAIN COMPETITOR - SOFT

● ONE OF OUR EXISTING BRANDS IN P0

● INITIALLY OUR STRONGEST BRAND

● R&D IN P6

MOST

MOST

MOST

MOLD

BRAND OVERVIEW

● TARGET SEGMENT - PROFESSIONALS

● MAIN COMPETITOR - ROCK

● LAUNCHED IN P3

● RETARGETING TO HIGH EARNERS CONSIDERED

IN P5 WITH R&D

MOLD

MOLD

MOLD

MOVE

BRAND OVERVIEW

● TARGET SEGMENT - SHOPPERS

● MAIN COMPETITORS - SOLO & TOTE

● ONE OF OUR ORIGINAL BRANDS IN P0

● INITIALLY WEAKEST BRAND

● R&D IN P2 TO REPOSITION

● BECAME STRONGEST BRAND

MOVE

MOVE

MOVE

SUCCESSES

● RECAPTURING MARKET SHARE

● REMAINING VIABLE

OPPORTUNITIES

● VODITE MARKET MISSED

● MONITOR COMPETITION

MORE CLOSELY

● COMMERCIAL TEAM

LESSONS LEARNED