MARTY WALL CAREER HIGHLIGHTS

“Events, grassroots & stunts.”

“Events, grassroots & stunts.”

Marty Wall has developed, marketed and

produced literally hundreds of events that

have touched millions of people.

Ranging from small local retail grand openings

to Presidential scale 4th of July celebrations

attracting over half a million attendees, Marty

understands the power and obligation of

connecting brands to consumers.

SHAKING HANDS AND KISSING BABIES

In 2003 the ABC Television Network found itself in fourth place for the first time behind FOX. Marty Wall approached the head of network promotion Mike Benson with an idea.

The core concept - networks could no longer rely on their own airwaves to secure audience and traditional off-air advertising platforms were not allowing the brand to connect with the audience in a meaningful way. More importantly, nothing the network was doing differentiated itself from its competition. Wall stated “The network has to press the flesh, like a politician. Shake hands and kiss babies.”

This proposal lead to ABC providing seed money for Wall to develop his concept further. Wall choose to collaborate with Charlie Horsey and Clear Channel Communications events division to bring his idea to life :

THE ABC ROADSHOW, a sponsored 20 market 10,000 square foot tented experience offering consumers an inside look into the network, it’s 50 year history, its stars and upcoming seasons programming.

SHAKING HANDS AND KISSING BABIES.

The results - the Wall/Clear Channel collaboration delivered a well defined program

and killer presentation ABC Sales & Marketing used to solicit national accounts

for program partnerships.

ABC was so impressed with Walls passion for the project he was invited to join the

sales team and pitch the program to network advertisers including Pepsi and

General Motors.

After multiple meetings and with program tweaks to showcase Corvette's 50th

Anniversary, GM agreed to be the tours primary sponsor. GM later dropped out

due to budget cuts and the program was shelved.

See ABC ROADSHOW presentation for full details

NEW YEARS EVE- TIMES SQUARE

In the 90’s the New Years Eve experience in Times Square was not what it is today. The event was

plagued with crime and violence. While the head of promotions for New York radio station Z100,

Marty Wall approached the Mayor’s Office with an idea.

The premise- the reason there is crime on New Year’s Eve is because for the five hours before the

ball drops, the 300,000 partiers have nothing to do: nothing to focus on.

The solution- Z100 offers to produce a five hour music video countdown hosted live by the stations

disc jockeys and “broadcast” on the new SONY JUMBOTRON, the first giant video screen in

Times Square. Wall had to gain the approval of the very strict Times Square Economic

Development Committee as well as negotiate with Sony for rights to the Jumbotron and

advertising revenues, which he did successfully. Wall produced the pre-recorded music video

countdown show and directed the live host segments from the Marriott Marquee including a live

simulcast Midnight performance from Madison Square Garden by Michael Bolton.

The results- NO VIOLENCE in Times Square, and massive exclusive exposure for the radio station

its sponsors and SONY. Z100 was given rights to the event for the next two years which Wall

continued to produce.

EXTREME THINKING

Marty Wall has a unique ability to apply trends to marketing, promotional efforts and consumer

experiences. He recently was given the opportunity to present promotions, specials content

and programming ideas to a male audience based cable channel. The concepts must offer

branded entertainment opportunities and a grassroots outreach effort.

With the thinking that in the 21st century everything has been supersized and taken to extreme

levels, Wall searched for areas of interest, hobbies and sports that had yet to be infected by the

bigger/faster/higher bug. And then he shot them up with steroids and amphetamines to see what

happens.

One result was the birth of not only a killer event and television special but a new category –

EXTREME GOLF

PUTT THIS! is an annual event, a primetime television special, a branding & sponsors goldmine, a

new business category, and will be a 365 business like MMA has become.

See PUTT THIS! presentation for more details.

WHO’S THAT GIRL? WORLD PREMIERE?

Giving New York Madonna fans an opportunity to experience Madonna’s first big movie premier WHO’S THAT GIRL? was too important to miss.

As head of promotion for New York radio station Z100, Marty Wall approached Warner Bros. studios with an idea.

The premise – move the world premier from Hollywood to New York. Z100 offers to do a live broadcast all day from Times Square in front of the theater and invite Madonna to be a celebrity DJ before the screening. The spectacle would draw thousands and every press outlet. The studio said Madonna was very uncooperative and the LA event was already in planning. They declined the proposal but offered Z100 a private screening in New York a few days after the LA premier.

Wall contacted Madonna’s record label anyway and made the broadcast proposal to Madonna for the later NY screening. Wall remembered from working with Madonna previously that she considered New York City and Z100’s early support a big part of her success. She agreed to do the promotional appearance if Z100 agreed to throw a party for her and her friends after the premier. Wall agreed if one hundred station listeners could join her. The event was on.

The result - over 50,000 fans showed up in Times Square to see Madonna Live on Z100. 35 domestic and international news organizations covered the event. 100 special VIP winners got to meet Madonna and Z100 maintained its number one position in the market. Caught off guard by Madonna’s eager participation in the event, the studio officially made the Z100 screening the films WORLD PREMIER.

PRESIDENTIAL STUNT

In 2009 Baseball Hall of Famer and Dominican legend Manny Mota was celebrating his 40th year with

the Los Angeles Dodgers. Although team management had a small celebration planned, the

President of the Manny Mota Foundation, Manny’s daughter Cecilia, approached Marty Wall to

help develop their own celebration.

The premise- bring a little Dominican Republic to Dodgers Stadium. Wall met with the Dodgers who

celebrate various ethnic communities each season through their MY TOWN campaign including

the Dominican Republic. He was granted permission to make an on- field presentation to Manny

on Dominican day. With the date set Wall used his relationship with client the Dominican Ministry

of Tourism to produce a most memorable anniversary gift for Mota.

The result- Manny Mota was escorted to home plate by 30 authentic costumed Dominican Carnival

dancers dancing to traditional Dominican Merengue music. Manny and the 53,000 in attendance

focused their attention on the giant Jumbotron video screen for a special surprise announcement

from Dominican President Leonel Fernandez. After congratulating Manny on his milestone “and

for being Dominican”, the President also sent greetings to “all my Mexican brothers and sisters.”

It seems the Dominican Day promotion feel on Mexican Independence Day.

Wall navigated through the Dominican Consulate and Ministry of Culture to reach the Presidents

office. Wall‘s proposal offered scripted talking points including noting the Mexican holiday. This is

the only time a President from another country has “appeared” at a US ball park.

BRAND AMBASSADORS

Marty Wall has always identified the similarities between successful political campaigns and

grassroots efforts for brands.

A candidate is a single entity and cannot be in two places at once unless, as an example, their spouse makes an appearance on their behalf. In essence the spouse becomes an ambassador for the candidate’s brand. This is how Marty saw disc jockeys for each radio stations brand and always pushed for robust personal appearance schedules. But when he arrived in New York radio, where the territory and the stakes were much bigger, achieving his goals would require a larger team.

Say hello to radios first brand ambassadors - THE HOT 103 HOT SPOTTERS.

Developed, cast, marketed and produced by Marty Wall, The Hot Spotters were 15 teams consisting of a female model hostess, an up and coming DJ (not on the air) and a limousine and driver. Every Thursday night through Sunday afternoon these Hot Spotter teams would make sponsored appearances all over the tri-state area representing the radio station, and providing sampling for national and local advertisers and promoting record label artists. The Hot Spotters were credited with being the first to hand out promotional Trojan Condoms at New York City night clubs.

One Memorial Day weekend effort resulted in the station making over 103 appearances, a statistic that caused competing station Z100 to pay attention and eventually hire Wall away. Wall relaunched the strategy as the Z100 Party Patrol, a radio brand ambassador program still going today.

ONE THOUSAND PORT-A -JOHNS

At the age of 23 and ABC youngest promotions manager, Marty Wall orchestrated one of

America’s largest 4th of July celebrations attended by over 600,000 people-

The BEACH BOYS & FRIENDS “DC Beach Party”

JULY 4TH AT THE WASHINGTON MONUMENT

Wall's station held the permit for the grounds and he was responsible for producing the event

including contracting Jerry Weintraub Productions, soliciting Showtime and JEEP as partners,

securing talent such as Ringo Starr, America, Three Dog Night and Hank Williams Jr., and

negotiating every step with the Department of the Interior and the White House Press Office.

The branding, signage, marketing materials and on-air promotion was developed and produced

by Wall and his team at Q107. Special sales packages were created offering clients VIP

backstage “Q-View Seats”. Wall recalled the most glamorous part of producing the event

was “ordering the 1000 port-a-johns and negotiating the overtime on Ringo’s jet.”

The experience taught Wall the importance of putting the audience first, keeping your diplomatic

skills polished and getting everything in writing even if it’s on a bar napkin (“Mike Love knows

what that means.”) Prior to this gigantic 4th of July celebration, the largest event Wall

produced was a Milwaukee Brewers sponsored tailgate party for 5000 radio listeners.

“Events, grassroots & stunts.”

“It is my belief that every brand has it’s own story. How

and where you tell that story is critical to engaging

the consumer or audience. My passion is telling

these stories.”

Marty Wall

CREATIVE DIRECTOR 818-631-WALL

marty@mwallassociates.com