maruthi and hyandi assigement

7/28/2019 Maruthi and Hyandi Assigement

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Vision, Mission and Quality Policy:

MISSION:The mission of the Shree Hyundai is committed to develop the firm as a

bigcompetitor and service provider in the Jharkhand Passenger car market.

VISION:The dealer announced "Innovation for Customers" as our midto long

term vision withfive core strategies: global orientation, respect for human

values, customer satisfaction,technology innovation, and cultural creation. They

desire to create an automobilecultureof put t i ng custo mer fi rs t v ia devel oping humancentered and envi ronmentf r iendlytechnological innovation.

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QUALITYPOLICY:B a s e d o n a respect for human dignity, it make efforts to meet theexpectations of all

stakeholdersincluding customers and business partners by bui ldi

n g a con st ru ct ive re l at io ns hip a m o n g s t m a n a g e m e n t , l a b o r ,e x e c u t i v e s a n d e m p l o y e e s . A l s o , t h e y f o c u s o n c omm

unicat ing thei r corporate values both internal ly and external ly ,

and gainingconfidence from all stakeholders.

Objectives

In their fourth decade as an accomplished automobile company, and with 30years of steady growth behind them, Hyundai Motor Corporations corporate

motto has remained the same - Pursuing Happiness through Cars.

The company's strategic goal for the coming millennium aims at being one

amongst the Global Top Ten (GT-10). Their corporate philosophy seeks to

improve the lives of everyone surrounding the company, and make Hyundai a

company that is respected by people all over the world. To advance into thefront ranks of the global auto industry in the next century, Hyundai has adopted

the "Four Best" concept which defines their new objectives:
http://www.hmmausa.com/


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Best value for people

Customer Service

With the novel idea of Always There, Because We Care,

Hyundai Motor India Ltd, the countrys largest passenger

car exporter and the second largest car manufacturer,

organizes a nationwide service initiative called - Always

Around campaign. The campaign in its mega avatar wasorganized for the fifth consecutive year in 2011.

The campaign started from May 8th and provided free check-ups for Hyundaicustomers at convenient locations. In the year 2010 around 90,000 Hyundai

vehicles across 7,500 locations attended the camp.

The Always Around campaign over the years has grown much wider in terms

of locations and reach and will continue till December, 2011 covering morethan 8,000 locations wherein Hyundai will be reaching out to around 100,000

customers in an effort to make them smile by ensuring that their car is in the

best of condition. Around 7,700 vehicles across 313 locations nationwide

attended the camp on the launch day itself on 8-May 2011.

The mega Always Around campaign is conducted at

various locations where customers in their normal course

of life frequently visit on an everyday basis like Joggers

Park, Shopping Malls, Apartments, Multiplexes, etc. The

Always Around campaign is truly innovative one as it

reaches out to the customers at a time and a place where it

is most convenient for them and at no extra cost. Forexample, while the customer might be busy shopping in a

mall, his car is serviced and cleaned which saves both histime and money as it is a free service, and the advice that

he gets from trained technicians helps him maintain his car

even better.

Along with the camp various value added services and schemes are offered e.g

customer Referral Scheme, Hyundai Advantage, Health Check-Up Camps,

customer education towards improving the vehicle mileage/performance,

information related to Hyundai products, etc are also part of this campaign.This year the Always Around campaign offered a


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comprehensive 17 point check-up and a thorough

examination of the vehicle and services such as tyre and

vehicle polishing, coolant and oil top-up. The Hyundai

team will also collect suggestions and feedback on the

performance of the vehicle & after sales service. Thecustomers will also have a chance to see and test drive thelatest Hyundai cars which would be there on display at the

venue.

Best Technology

From compact cars to passenger and commercial vehicles, the power train

center is responsible for developing the heart of every car. With independently

made engines, transmissions, and eco-friendly exhaust systems, Hyundai boastsa full lineup of model engines. Hyundai continues to work hard to develop

power trains that will be recognized as the best in their class by the world over.

GAMMA 1.6 GDi ENGINE

Year of first mass production : 2010

Models : Avante, Accent

Capacity () : 1.6

Max power (ps) : 140 Max torque (kgm) : 17.0

R 2.2 CRDi ENGINE


Models : SantaFe, Tucson

Capacity() : 2.0/ 2.2

Max power (ps) : 184/200

Max torque (kgm) : 40.0/44.5


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U2 - 1.7 CRDi ENGINE


Models : i40, ix35

Capacity() : 1.6/1.7

Max power (ps) : 128/140

Max torque (kgm) : 26.5/33.0

TAU 5.0 V8 ENGINE


Models : Centennial (Equus), Genesis

Capacity () : 4.6 / 5.0

Max power (ps) : 390/435 Max torque (kgm) : 46.0/52.0

Next-generationhigh performance

eco-friendlytransmissions


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Hyundai is doing its utmost to develop high performance eco-friendly

transmissions that incorporate diverse customer needs in an effort to lead the

global transmissions market. In particular, the successful development of thesix-speed 2WD automatic transmission and the hybrid continuously variable

transmission (CVT) for LPi use in 2009 placed Hyundai in a leading position onthe international market. In 2011, the company was the first to debut an eight-

speed RWD automatic transmission, displaying once again its world-class

technological prowess. As for manual transmissions, Hyundai developed a

double clutch transmission (DCT) that automatically syncs the drivers clutch

and gear manipulations through an actuator. Mounted on the Veloster, it tookthe world of manual transmissions a step further by improving fuel efficiency

and driving comfort.

Eco-friendly

exhaust systems

with theearth in mind

The power train center is working on ways to improve combustion efficiency,

reduce weights, develop low friction and improved motor efficiency

technologies, and accelerate the development of power trains for hybrid

vehicles in order to obtain better fuel efficiency and minimize air pollution


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caused by gas emissions. In addition, a highly efficient exhaust gas cleaning

system is being developed, which reduces harmful gases emitted from low

pollution engines one more time, which not only responds to the increasing

restrictions on emissions but also leads the way in the production of eco-

friendly vehicles.

A wide range

of the highest

performanceengines

recognized bythe world

Hyundais powerful history in engines dates back to 1991 when it developed the

Alpha engine, marking the birth of independent Korean automotive technology.

In 2004, Hyundais Zeta engine became the first to be exported from Korea to a

developed country, which displayed the technical ability of the Korean

automobile industry to the world and raised the brands recognition. Hyundais

Tau engine received the Wards Auto Top 10 Best Engines award, known as theAcademy Awards of engines, for three straight years up to 2011.

In 2012, the Gamma 1.6 GDi engine, developed for compact cars, followed in

the Taus footsteps, not only giving Hyundai the honor of winning the

prestigious award for four straight years, but also proving to the world that it

had a comprehensive portfolio of large to small engines of world-classcompetitiveness. In 2009, Hyundai developed the R passenger diesel engine, the

first in Korea to meet Euro-5 regulations and classified as a low-emission

engine for the Seoul metropolitan area. In 2010, Hyundai developed a passenger

diesel engine for the Europe-specific model U2-1.7, which it successfully

launched in Europe, the home of diesel engines, and firmly established itself asa Global Top 5 company.

Development of

powertraintechnology


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Best Quality Products

Known famously for value for money small cars,

Hyundai has made a tremendous progress in quality.

With a focus on quality, Hyundai Motor Company has

set itself the object to be recognised as the worlds' No.1

in quality. The achievement is gained through focus and

massive investment and include implementation ofactivities such as:

Establishment of the pilot production centre to improve

quality standards.Enforcing stringent quality approval system at each


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stage from planning to sales.

Establishing supplier quality rating system to improve

overall quality standards.

Adopting of Six-Sigma initiatives, a scientific product

quality innovation system to enhance product qualitymanagement."Hot testing" of production models in Australia's own

unforgiving outback to ensure durability and reliability.

Fortunately, our efforts haven't gone unnoticed.

Independent quality surveys in the US and Europe

reveal that an increasing number of motoring expertsand consumers place Hyundai quality at or above manyJapanese, American and European manufacturers.

How We Got Serious About QualityWe listened to the voices of our customers, realising the

areas where we needed to improve and achievedenhancements beyond everyone's expectations.

Electrical systems: After a considerable overhaul,

including new designs and suppliers, we've dramatically

improved our electrical systems through the

introduction of leading edge materials and design.

Automatic transmissions: Setting world classbenchmarks for performance inclding power transfer,

economy and smoothness.

Body integrity: We've invested heavily in improving our

chassis so the cabin is quieter, the brake noise is

reduced and the enhanced suspension provides better

handling and a smoother ride.

Recognised for Quality

Our commitment to quality has been recognised at homeand across the globe in a number of independent and

prestigious quality surveys


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Maruthi UdogMARUTI:VISION,MISSION AND SWOT ANALYSISAssignment 02: Maruti Udyog Limited: Vision, Mission and SWOT analysis.

Maruti Udyog limited

1) Companys Portfolio:Maruti Udyog Limited (MUL),INDIAs finest and Asias largest

automobile industry was established in 1981 by an act of

parliament.MUL, the first automobile company in the world to be

honored with an ISO 9000:2000 certificate, is a subsidiary of Suzuki

Motor Corp (holds a 54% equity stake). The Government of India

remains a significant equity stakeholder (10%).With its early mover

advantage in Indian market; Maruti retains a dominant Market share

despite increasing competition.

2) Business Portfolio:

The Group's principal activity is to manufacture, purchase and sale of

Motor Vehicles and Spare parts. The other activities of the Group

comprises of facilitation of Pre-Owned Car Sales, Fleet Management

and Car Financing. The Group also provides services like framing of

customized car policies, economical leasing of cars, maintenance

management, registration and insurance management, emergencyassistance and accident management. The product range includes ten

basic models with more than 50 variants. The Group has operations in

over 100 cities with more than 150 outlets and also exports cars to

other countries.

Vision:

Visions of any company are those values on which company works.

As the MUL is started by Governmental initiatives it tends to be moreconsumer oriented and hence cost effective, but on the other hand

Suzukis participation ensures not only need of the profit, but of the

need of maximum profit. The only way for this Noras dilemma of

selecting principals for companys working vision ,was to maximize

profit and reducing cost by maximizing output and sales Hence MUL

declared its Vision as-

The Leader in the Indian Automobile Industry, Creating Customer

Delight1 and Shareholder's Wealth2; eventually become a pride ofIndia


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Customer Delight1 is making sure that performance, after sales

service and customer support are best and beyond expectation.

Shareholders wealth2 is the prime concern for running business

smoothly.MUL knows this and understands customer is king, he

can change the fortune of any company, hence goes companys brand

line: COUNT ON US!

Mission:

Mission is the statement of an organizations purpose, what it want to

accomplish in the larger environment and its goals which are specific,

realistic and motivating. Missions are described over visions and

visions demand certain objectives. The main objectives/Missions of

MUL are:- Modernization of the Indian Automobile Industry.

- Developing cars faster and selling them for less.

- Production of fuel-efficient vehicles to conserve scarce resources.

- Production of large number of motor vehicles which was necessary

for economic growth.

- Market Penetration, Market Development Similarly Product

Development and Diversification.

- Partner relationship management, Value chain, Value deliverynetwork .

SWOT ANALYSIS: Consists of analysis of internal environment

(Strength and weakness) and external environments

(Opportunity and Threat).

STERNGHTHS:Contemporary technology. Japanese Management

practices (that had captured Japan over USA to the status oftop Auto manufacturing country in the world)Early mover

advantages. Recruitment is done in very tedious mann-

-er ensuring talent and best professionals, Working culture, after sale

services , distribution, diversification, R&D

WEAKNESS: Still depends upon SUZUKI COPORATION, Japan

For tech. support, 10% components are manufactured outside

India. Though MUL has launched luxury cars as well its still

considered as poor mans brand. Diversification is not


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supported with all India presence of Manufacturing Units.

Bureaucracy, Technological disadvantages, Decades of

isolation, inertia and subservience to the whims of government

bureaucrats have made MUL unaccustomed

to international standards or keen competition.

OPPURTUNITY: first company to roll out suitably designed cars

before 2008 as per Govt.s Proposal of new ethanol (renewable)

mixed fuel. Other companies lacks economy of scale, so market is

still open. Importing new technology is

controlled by Govt. so there is plenty of untapped market and with

increase in Income scale, Demand is rising

THREAT: Numbers of new Technology driven players andmanufactures are in market. Govt .reducing support and cutting

down the Gas supply quota.(TOI, New Delhi,11th june,07).

Objective

The objectives of MUL, then are as cited below:

Modernization of the Indian Automobile Industry.

Production of fuel-efficient vehicles to conserve scarce resources.

Production of large number of motor vehicles which was necessary foreconomic growth.

In 2001, MUL became one of the first automobile companies, globally, to

be honoured with an ISO 9000:2000 certificate. The production/ R&D is

spread across 297 acres with 3 fully-integrated production facilities. The

MUL plant has already rolled out 4.3 million vehicles. The fact says that,

on an average two vehicles roll out of the factory in every single minute.The company takes approximately 14 hours to make a car. Not only this,

with range of 11 models in 50 variants, Maruti Suzuki fits every car-

buyer's budget and any dream

Conclusion:

Maruti Udyog limited had a prime objective to meet the growing

demand of a personal mode of transport, which is caused due tolack of efficient public transport system. It changed the 4Ps of


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marketing mix into 4Cs.Product to Customers Solution, Price to

Customers cost, Similarly Place to Customers convenience and

Promotion to Customers Communications. This enabled MUL

to become Market leader. Things are now changing with LPG

polices and disinvestment ;the real competitions has already

began. The smarter will certainly will be next leader, but till

then...MUL will going to the brand ,on which customers will

always..COUNT ON.

maruthi and hyandi assigement

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