Marvels of Moodle:What 50 MBA students felt about:

Saving Face: Toyota’s Sticky Situation

The questions:

How do you think the above situation will affect Toyota’s market?

Demographics? Reputation and branding? Market needs and trends?

Reaction of competitors?

Numbers first: 25 discussions, 16 with/replies, 9 without;

Most popular thread: 26 replies, with 2 duplicate posts and 3 people participating more than once;

Next most popular thread: 13 replies, with 3 people participating more than once;

Most common reference: yahoo news;

One of least common: Kotler & Keller

Most popular thread? 26 replies “It Just Got Stickier” began 2/1, ended 2/6;

First thread is Business Wire story (not retrievable through Charles Schwab portal):

Former LA Attorney General and New Orleans based law firm announce an investigation on behalf of Toyota shareholders to

determine violation of federal securities laws by issuing false and misleading statements to its shareholders related to design defects

in acceleration system.

2nd most popular: “Controlling the Message” (Technical Service Bulletin)

Customer Handling:

Please consider this campaign a great opportunity to focus on assuring customers that their safety remains Toyota’s highest priority.

Media Contacts:

Due to the nature of this Safety Campaign, it is imperative that all media contacts …receive a consistent message.

Threads with no replies?

Toyota Needs A Lesson On Using Social Media by Nancy Van Leuven

Thoughts on Toyota; Not just a slap on the

wrist for Toyota; Politicians Pile On; American Car

Confidence?

Should Steve Wozniak be Toyota’s New Diagnostic Genius?

This Book Has Already Been Written. Next Up, The Olympics!

Lobbyists to the Rescue! The Fortress is Breached.

Fave quotes… and Toyota videos

Gotta run though, I just

saw a good deal on Ford!

Toyotas are boring cars.

“Toyota has gone from a

family friend to a

stranger.”

“…we as Toyota operate

with one voice.”

Jon Williams , UK Toyota

Toyota’s home page

(Commitment Toyota Commercial)

BTW, Three strategic responses in such crises:

1. Instructing information;

2. Adjusting information;

3. Reputation repair.

Final student comments

Perhaps understanding why individual

relationship trumps collective experience would

shed light on bringing sustainability to our

individual/collective discourse?

And just one more . . .

This is a terrific parallel to what has happened at

Presidio, I think. “What if they set up web

forums and Twitter feeds for people to complain

about this problem?”