mason company profile 2012

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Stock Code0 0 2 6 5 4 LED REALIZE the FUTURE of LIGHTING Medium and High-end LED Lighting and LED Light Source Products Provider since 2002 SHENZHEN MASON TECHNOLOGIES Co.,LTD Http://www.mason-led.com

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MASON,China public firm which has committed to general LED lighting and LED light source encapsulation manufacturing since 2002,welcome to visit us: http://www.mason-led.com

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Page 1: Mason Company Profile 2012

Stock Code: 0 0 2 6 5 4

LED REALIZE the FUTURE of LIGHTING

Medium and High-end LED Lighting and LED Light Source Products Provider since 2002

SHENZHEN MASON TECHNOLOGIES Co.,LTD

Http://www.mason-led.com

Page 2: Mason Company Profile 2012

INDEX

Company IntroductionCompany Introduction

ProductsProducts

Production StrengthProduction Strength

Quality ControlQuality Control

Competitive Core AdvantagesCompetitive Core Advantages

Page 3: Mason Company Profile 2012

MASONMASON

Company Introduction

Dec,2002: MASON was built in Shenzhen;

June,2008: Recombination as joint stock company;

LED LightingLED LightingLED Light SourceLED Light Source

Feb,2012: Listed on Shenzhen Stock Exchange;

Stock Code: 002654

Integrated R&D,design,manufacturing and marketing, MASON is a domestic advanced medium and high-end LED light source and LED lighting product provider,we provide our customer with comprehensive solution of high quality LED light source and LED lighting products;

Page 4: Mason Company Profile 2012

Company Qualification

National Key Industrial Revitalization and Technology Innovation Sample Enterprise

R&D Center of Shenzhen High-power LED Encapsulation and LED Lighting;

National High Technology Enterprise

Top500 Enterprise of Shenzhen Developing Industrial Enterprise

Member Units of DMST “the 12th Five Year Plan”LED Lighting Technology Innovation Strategic Alliance

Page 5: Mason Company Profile 2012

HONORS

Shenzhen Famous Brand;Guangdong Province Famous Brand;Vice Chairman Unit of Shenzhen Hi-Tech Industrial Association;Vice Chairman Unit of Shenzhen LED Industrial Union Association;China Top100 LED Lighting Application Enterprise; Golden Award of Shenzhen Enterprise New Record Innovation;The 4th of 2010 China White Light Source LED Lighting Encapsulation;The First Enterprise of LED Industrial with Authority of UL Witness Laboratory;

Page 6: Mason Company Profile 2012

INDEX

PRODUCT PRODUCT

Page 7: Mason Company Profile 2012

PRODUCT-LED LIGHT SOURCE

Lamp LED Serious

SMD LED Serious

High Power LED Serious

IR Series

LE

D L

IGH

T SO

UR

CE

Page 8: Mason Company Profile 2012

PRODUCT-LED LIGHTING

LED Tube Light

LED Light Bulb

LED Street Light

LED Down Light

LE

DL

IGH

TIN

G

Page 9: Mason Company Profile 2012

APPLICATION-LED LIGHT SOURCE

LED LIGHT SOURCELED LIGHT SOURCE

Mobile phone Back Lighting

Auto Tail Lighting LED Lighting

TV/Monitor Back Lighting

Remote Control

Indication Lighting

Page 10: Mason Company Profile 2012

APPLICATION-LED LIGHTING

LED LIGHTING

Indoor Lighting

Decoration

Outdoor LightingCommercial Lighting

Landscape

Page 11: Mason Company Profile 2012

STRATEGIC CUSTOMERS

Page 12: Mason Company Profile 2012

ENGINEERING CASES-LED STREET LIGHT

Tangming Rd

★ Mason LED Street Light was implemented approach to 141 sample projects in the main

cities of Guangdong, Hubei,Hunan province ects,the example range reach 90Km;

Huaxia Rd

“0”Light Decay

Changsha,Hunan

Donghu,Wuhan

Songbai Rd

Page 13: Mason Company Profile 2012

ENGINEERING CASES-LED LIGHT SOURCE

In 2010,Mason provide integration solution for the “Dafenlisa” oil painting wall in the Shenzhen Hall of Shenzhen Expo,which adopts low light decay,high CRI and brightness LED light source as back lighting source, and successfully have showed the technology strength of Shenzhen LEDindustrial level,achieved the excellent combination of technology and culture;

Shanghai Expo Shenzhen Hall”Dafenlisa’ Oil Painting Wall

Page 14: Mason Company Profile 2012

ENGINEERING CASES-LED LIGHT SOURCE

In 2010 and 2011,Mason is the main LED light source supplier of Guangzhou Asia Games and Para Games,Shenzhen Universaide;

LED flexible display and electronic fireworks in the main conference hall during Shenzhen Universaide

Huge LED lighting picture on the both sides of Pearl River during Guangzhou Asia Games

Page 15: Mason Company Profile 2012

ENGINEERING CASES-DECORATION AND INDOOR LIGHTING

Decoration/American Casino

Super market/GERMANYDecoration/Russia Clindamycin MulinPalaceNational Grand Theater

Page 16: Mason Company Profile 2012

INDEX

PRODUCTION STRENGTHPRODUCTION STRENGTH

Page 17: Mason Company Profile 2012

MANUFACTURING

Mason have introduced advanced LED special usage facilities from Japan,Sigpore

and Taiwan ects,the investment on facility has reached 20 million USD until

June,2011;

Facility Investment Increase Year by Year

Automatic Die BonderAutomatic Die Bonder

Automatic Welding MachineAutomatic Welding Machine

Automatic colour and light scannerAutomatic colour and light scanner

SMD Automatic Taping MachineSMD Automatic Taping Machine

Automatic DispenserAutomatic Dispenser

Page 18: Mason Company Profile 2012

PRODUCTION STRENGTH-PRODUCTION SITE

Automatic Die Bonder Automatic Welding Machine

Automatic colour and light scanner SMD Automatic Taping Machine

Page 19: Mason Company Profile 2012

PRODUCTION STRENGTH-PRODUCTION SITE

自动分选

Production Line-LED Tube Light Production Line-LED Light Bulbs

Production Line-LED Street Light Reflow Soldering Machine

Page 20: Mason Company Profile 2012

PRODUCTION STRENGTH-PRODUCTION SITE

Ageing Test-LED Light Bulbs

Ageing Test-LED Tube Light

Page 21: Mason Company Profile 2012

INDEX

QUALITY CONTROLQUALITY CONTROL

Page 22: Mason Company Profile 2012

QUALITY CONTROL-QUALITY SYSTEM

Customer Oriented

Finished productQuality assurance

Customer serviceQuality assurance

Product developmentQuality assurance

Raw MaterialQuality assurance

ManufacturingQuality assurance

Mason has the product development, design and manufacturing ability of thousands of LED products, the extensive product lines can totally satisfy the customized requirement of medium and high-end customer;

Page 23: Mason Company Profile 2012

QUALITY CONTROL-QUALITY SYSTEM

Raw material receiving

IQC

IPQC

FQC

OQC

Ship out QSE

SSE

CQE

Reliability/FAAnalysis engineer

PE/IE

RND reviewTrial poductionreviewFault analysis

Customer supportCustomer complaint

ISO 9000ISO 14000TS 16949

SQESPC

ULCECCC

MSA

CPK

Improve activity

7S

FMEA

8D

corrective and precautious actionsPotential Failure Mode Analysis

Supplier managementIQC support

Page 24: Mason Company Profile 2012

QUALITY CONTROL-CERTIFICATION SYSTEM

ISO9001 Quality management system;

ISO14001 Environment management system;

TS16949 Auto product quality management system;

Mason passed the acceptance of Guangdong clean manufacturing enterprise in Sep,2009

ISO9001 Quality management system;

ISO14001 Environment management system;

TS16949 Auto product quality management system;

Mason passed the acceptance of Guangdong clean manufacturing enterprise in Sep,2009

ISO9001 ISO14001 TS16949

Page 25: Mason Company Profile 2012

QUALITY CONTROL-RELIABILITY TEST

High/low temperature impact test Constant Temperature/Humidity Test

Page 26: Mason Company Profile 2012

QUALITY CONTROL-RELIABILITY TEST

Salt spray test High Temperature Test

Ageing Test

Page 27: Mason Company Profile 2012

QUALITY CONTROL-TEST FACILITY

Integrated SphereIntegrated Sphere

Optoelectronic Comprehensive Analysis SystemOptoelectronic Comprehensive Analysis System Optoelectronic Parameters TesterOptoelectronic Parameters Tester

Page 28: Mason Company Profile 2012

QUALITY CONTROL-TEST FACILITY

Angle Test MachineAngle Test Machine

Two dimensional imaging instrumentTwo dimensional

imaging instrumentROHS testerROHS tester

High voltage electrostatic testerHigh voltage electrostatic tester Optical brightness testerOptical brightness tester

ICT testerICT tester

Page 29: Mason Company Profile 2012

INDEX

COMPETITIVE ADVANTAGESCOMPETITIVE ADVANTAGES

Page 30: Mason Company Profile 2012

CORE ADVANTAGES

C. Medium and high-end market entrance

D. Industrial chain configuration

B. Product and service

A. Technology

CORE ADVANTAGES

Page 31: Mason Company Profile 2012

INDEX

Technology Advantages

a. Technology advantages of LED encapsulation

b. Technology advantages of LED lighting

c. Continuous R&D Capacity

Page 32: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES

A. Technology advantage of LED encapsulation

Mason encapsulated LED light source has a leading position on the light efficiency,lightdecay,CRI and uniformity.

Technical factor Other company Mason product

Light efficiency About 100Lm/W 132Lm/W

Light decay 20mA current,5%@1,000hours

20mA current0@3,000hours

CRI About 80 95

Uniformity <5PPM <2PPM

Data source:Shenzhen Academy of Metrology and Quality Inspection test report and Mason internal inspection data, industry products data from China LED lighting network and the National LED Industry Alliance.

Page 33: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES-R&D ACHIEVEMENT

No Patent name Patent type Patent content

1 High power LEDs and its manufacturing methiod Invention

The high-power LED light source device for an optical lens design, make the product can be directly applied to LED street lamp instead of having to use the two optical lens, reduce the cost and to provide convenient lamp

2 One kind of SMD LEDs utility models

Patch type LED substrate using a composite coating to improve the light efficiency. LED substrate chip solid crystal changes gold-plated silver, the rest part still gold plating, silver plating layer with high reflectivity on one hand, can improve the light efficiency, on the other hand welding line of gold, can guarantee the welding strength

3 LED encapsulation structure utility models

In response to the use of single electrode chip of the LED light source device in high temperature welding is easy to cause the chip and the bracket separation and death light phenomenon, through the LED chip added at the bottom of a connected with the bracket of the gold, so that the conductive reinforcement effect

The manufacturing technology of high efficiency,low light decay SMD LEDshas a leading position in China,which has been approvaled by Shenzhen Technology AchievementThe manufacturing technology of high efficiency,low light decay SMD LEDshas a leading position in China,which has been approvaled by Shenzhen Technology Achievement

Core patents of LED encapsulation

Special technology of LED encapsulation

Page 34: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES

B. Technology advantage of LED lighting

Mason LED lighting products has achieved real green,energy saving and environment protection, the technology factors of light efficiency,light decay,uniformity and safety ects has been the leading position in China.

Data source:Shenzhen Academy of Metrology and Quality Inspection test report and Mason internal inspection data, industry products data from China LED lighting network and the National LED Industry Alliance.

Technical Factor Other company Mason product

Light efficiency ≥ 78Lm/W(Guangdong provincial standard LED street light 1st level))

105.4Lm/W(The National Electric Light Source Quality Supervision and Inspection Center(Shanghai)

Heat dissipation and light decay

Part of the lamp has poor heat dissipation and high light decay

Structured thermal design, extend the life span of lamp, provide 2 years warranty

Uniformity

>0.4(National《Citizen Road Lighting Design Standards 》( CJJ45-2006 )i lluminance and uniformity),existingobvious spot phenomenon

>0.62(Mason interior standard), overcome the spot problem

Second optical Existing partial spot nonuniform , glare ects optical problem

Improved system efficiency and light distribution, uniform and glareless.

Page 35: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES

High efficiency led tube light design, domestic originated and technology leadership, which has been approvaled by Shenzhen Technology Achievement.High efficiency led tube light design, domestic originated and technology leadership, which has been approvaled by Shenzhen Technology Achievement.

Low light decay,high efficiency and energy saving of Mason high efficiency LED tube light has been approvaled by Shenzhen Technology Achievement Association,the Identification Committee think that Mason self-developed high efficiency led tube light adopt integrated heat dissipation,360°rotatable end-cap,plug and exchangeable driver technology,is domestic originated and have excellent marketing appliaction value.

Page 36: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES-R&D ACHIEVEMENT

High efficiency high power LED street light“has been approvaled by the Shenzhen Technology Achievement Association, domestic originated and is the National key new product.High efficiency high power LED street light“has been approvaled by the Shenzhen Technology Achievement Association, domestic originated and is the National key new product.

Issue name Mason LED street light General standard

Impression

No spot Spots

Uniformity >0.62 >0.4

Page 37: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES

Professional, inovation LED technology team cover the area of optical,structure,thermol,electronics and art design ects.

C. Continuous R&D Capability

Page 38: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES

R&D Center of Shenzhen High-power LED Encapsulation and LED Lighting;

The First Enterprise of LED Industrial with Authority of UL Witness Laboratory;

Signed “LED project cooperation intent letter”with Taiwan Epistar,Konka in 2011,constructed deep cooperation of the whole LED industrial chain from LED chip, encapsulation,application and technology development platform.

51 patents,among them,3 invention patents,38 utility models patents and 10 design patent.Shenzhen Technology Achievement Approval.Shenzhen Self Inovation New Product Approval.

Page 39: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES-PRODUCT AND SERVICE

a. Extensive product lines can totally satisfy customized requirement

Product and Service Advantages

b. Integration and inovation,the capability of providing integrated solution

Page 40: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES-PRODUCT AND SERVICE

Extensive product lines can totally satisfy customized requirement

Mason has the product development, design and manufacturing ability of thousands of LED products, the extensive product lines can totally satisfy the customized requirement of medium and high-end customer;

Active design services provided, providing customers with professional suggestions, to help customers maximize cost saving and achieve the best lightingeffects, which effectively enhances the customer demand viscosity

Page 41: Mason Company Profile 2012

TECHNOLOGY ADVANTAGES-PRODUCT AND SERVICE

Integration and inovation,the capability of providing integrated solution

LED light source

“First optical design”

LED light source

“First optical design”

Mason provide integrated solution for the Shanghai Expo Shenzhen Hall”Dafenlisa’ Oil Painting Wall;

Mason provide integrated solution for Shenzhen LED Road Lighting Example Project in 2009 and 2010.

LED lighting“Second optical design”

LED lighting“Second optical design”

Based on optical design, integration upstream and downstream source to provide customer integrated

solutions.

Based on optical design, integration upstream and downstream source to provide customer integrated

solutions.

Page 42: Mason Company Profile 2012

COMPETITIVE ADVANTAGES

UL CertificationTUV Germany Certification

CE Certification

Mason is the 1st enterprise which passed UL certification in China in 2007,UL No.E313471Mason is the 1st enterprise which passed UL certification in China in 2007,UL No.E313471

Mason holds high standard design and manufacturing standard, and has gained the entrance qualification of quality,safety and environment of different area market both domestic and aboard,has the entrance advantage of medium and high-end market of auto application,LEDTV backlighting and Europe and American general lighting.

Medium and high-end Market Entrance Advantages

Page 43: Mason Company Profile 2012

COMPETITIVE ADVANTAGES

Complete LED Industrial Chain Advantage

Based on advantages of LED encapsulation technology,quality and scale, extend led lighting industial,promote each other and synergetic development to form the advantage of complete LED industrial chain

Page 44: Mason Company Profile 2012

DEVELOPMENT STRATEGY

MissionThough continuous product development and technology innovation,to become the provider of important product,technology and service in LED industrial,achieve win-win situation and maximization benefit of shareholders.

Strategy

Insist on the competitive strategy of close to customers,differentiation and specialization,technology based,implement”leading technology,brand development,based LED light source manufacturing, Committed to the extension of LED industrial chain and sustainable development,to create an international competitive star enterprise

Page 45: Mason Company Profile 2012

Thank You for AttentionThank You for Attention

Stock Code:002654 Medium and high-end LED lighting and LED light source products provider

Mark LauShenzhen Mason Technologies Co.,LTDAdd: The Mason Hi-Tech Park,Yasheng Industrial Park,Zhen Mei,GongchangRd,Guang Ming, Street,Guangming new District,Shenzhen,China

Tel: (+86)755 2988 6863(EXT)8909

Fax: (+86)755 2988 6865

Email: [email protected]