mass media committee_mots venturina

8/7/2019 Mass Media Committee_mots Venturina

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May 2011

MASS MEDIA COMMITTEE PROPOSAL


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UNIVERSITY STUDENT COUNCIL 2011-2012


MISSION-VISION

The mass media committee is a standing committee of the University Student Council.

As such, even the USC Constitution, ratified by all the students of the University, recognizes the

need for the committee which serves as the liaison between the Council and the University as

regards the formers need to publicize its activities, campaigns, struggles, services, statements

and other issuances.

The proponent sees the Mass Media Committee (MMC) as the USCspublic relations

committee. It is imperative that the Committee utilizes its existing machinery and long-standing

medium (The Oblation), as well as spearhead new endeavors to expand the way it reaches its

target audience (broadcast, online, wall news, etc).

The MMC is also a campaign center. With the bombardment of issues to the media

journalist-killings, publication suppressions, campus journalist harassments the MMC owes it

to the UP Community and the people to stand as a vanguard and paragon of press freedom, as

an advocate of nationalist and critical campus publications, and as a victor of the rights of

journalists to be secured in their heroic field.

The proponent also recognizes that mass media, from its genesis up to its digital age

now, has always rooted itself to the development of society. With the mainstream media

focusing on market-driven, profit-oriented programs, sellable angles or subjects, or its failure to

partially look into all sides of stories because of the need to advertise or be in favor of the

elitists, the MMC can serve as an alternative medium for news, opinions and other editorial

contents to be truly nationalist, scientific and mass-oriented.

COMMITTEE STRUCTURE

Mass Media Committee Head

a. OBLATION EDITOR-IN-CHIEF AND PRESS LIAISON-Collect articles then submit it to the chosen screening board from the College of

Mass Communication.-Lay-out the screened news into a newspaper.

-Spearhead the dissemination of the newspaper copies, posters and statements

to colleges.

-Always ready for interview whenever media networks need to gather opinion or

information to the USC regarding campus and national issues.


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b. WEBSITE MASTER-Decide on what to input in the website.

-Update the website with necessary information that should be addressed tostudents, administration, faculty, etc.

c. DOCUMENTATION HEAD

-Document the project implementations of the USC and keep a record of them.

d. BROADCAST LIAISON

-Know in detail the issues being handled or the projects to be implemented by

the USC so it can be smoothly relayed to its constituents.

-Always ready with inquiries addressed to the USC.

-Send media advisory and release press statements.

PLAN OF ACTION

My shirt, My Support Statement

a. Venue: FA areab. Date: June 2011c. Tie-ups: Artwork, Team Manila, Bench, Unibersidadd. Objectives:

i. To give venue to students for them to showcase not just their talent in shirtdesigning but their talent in making hard-line nationalistic shirt statements as

well.

ii. To help Ways and Means Committee search for the shirt design that could bevery much marketable.

iii. To promote greater Philippine patriotism through customized shirt designs.iv. To make shirt statements that would make an impact not just to students

but to clothing companies as well.

Since most of the films being sent as entries to Cinemalaya Film Festival reflect

national issues, it is but imperative for the MMC to grab this opportunity to tie-up with

UP Cineastes Studio in making a particular fund-generating project to heighten

campaigns to eradicate culture of impunity. The MMC can make t-shirts particularly

related to national issues, with the purpose of not popularizing it, but to offer solutions

through creative means.


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Cinemalaya goes UP 7.

a. Venue: UP Cine Adarna, Film Instituteb. Date: July 2011c. Tie-up: UP Cineastes Studiod. Objectives:

i. To promote films that reflect national issues and promote social awarenessamong UP students.

ii. To be able to tie up with the Ways and Means Committee in generatingfunds for the University Student Council.

iii. To have UP Cineastes Studio as a tie-up organization in selling t-shirtsdesigned by the USC with direct relation to the Cinemalaya film entries.

Since Cinemalaya Film Festival is a prestigious film-awarding body, it can be an

opportunity for the Mass Media Committee or the USC in general, to tie-up with its host

organization UP Cineastes Studio in promoting films that reflect harsh realities of the

society yet with enlightening messages and themes. With the perceived role of

promoting projects that are nationalist, scientific and mass-oriented, the Mass Media

Committee should engage in this endeavor of publicizing Cinemalaya films films that

are of Philippine origin from spotlight-start to lights-off end.

University-wide Mass Media Awareness Week

Date: September 6 to 9, 2011

Special Forums:a. Mass Media and Gender Sensitivity

a. Day 1: September 6, 2011b. Venue: 4th floor of Palma Hallc. Tie-ups: Film-makers, MTRCB officials, Gender Sensitivity Writers and

Speakers, Alliance of Young Nurse Leaders and Advocates, UN Youth

Advisory Panel.

d. Objectives:i. To show to the public the relation of Mass Media to gender

sensitivity.


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ii. To let the students know the actions being done by authoritiesin order to heighten gender sensitivity campaigns.

iii. To gather ideal projects from known gender sensitivityadvocates and adopt them in the university.

iv. To be able to tie-up with the Gender Committee.The Mass Media Committee will invite speakers from the indicated

partner organizations to impart their expertise on gender-sensitive matters.

Since gender issues are still rampant in the university and existent in spotlight

news of media, it would be helpful if the Mass Media Committee will hold a

forum that would aim to inform and create awareness among students or people

in general about gender sensitivity. Films, researches and projects will hopefullybe presented in the forum. This will be held for UP students, faculty and office

staff. For outsiders, fees will/might be collected (still to be decided upon).

b. Mass Media and the Environment

a. Day 2: September 7, 2011

b. Venue: CS Auditorium

c. Tie-ups: Matang Lawin Production Staff, Neric Acosta, Council of

Asian Liberals and Democrats and Climate Change

Commissiond. Objectives:

i. To show the public the relation of Mass Media toEnvironmental issues not just of the Philippines but also of

the world.

ii. To help students realize what simple ways they can do tosave the environment.

iii. To gather ideas on how to make feasible environmentalprojects for the University.

The Mass Media Committee sees that mass media, indeed, has a key role

in information dissemination not just of campus issues but also of international

ones. The alarming problem with our world environment is, of course, one of

these. So in order to let the students feel the sense of urgency to act on

environmental degradation and destruction, the Mass Media Committee


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proposes this forum about environment and how media can help on awakening

the senses of people to take action.

Speakers from government and non-government offices will be invited to

expound on the matter. A direct help from mass media practitioners will be

sought as well so mass media can be directly related to the need to save the

environment. There will be speakers who will be invited to talk on international

and national environmental situations. The forum is open for UP constituents

but with fee for outsiders (still to be decided upon)

c. Mass Media and Arts

a. Day 3: September 8, 2011b. Venue: CMC Auditorium

c. Tie-ups: Kiko Machine writer Manix Abrera, RPG Metanoia Production

Team, UP Cineastes Studio, Probe Media, Tudla Productions

d. Objectives:

i. To better enhance the talent of art enthusiasts in UP.

ii. To engage art enthusiasts in the promulgation of artworks

twined with different advocacies.

iii.To give venue to UP students for them to unlock their art

potentials.

Workshop on Mass Media

UP students are highly encouraged to join in this workshop

because here, they will learn basic editing techniques to make publicity

materials which in turn, may help them whenever their organizations have to

publicize events or lay-out statements. Apart from the mentioned ones, this

could also help them in recruiting organization applicants. The Mass Media

Committee may also offer skills training in public relations and propaganda

writing.

This workshop is also entitled to help college publications to raise

their capacity to establish and/or maintain their local newsletters. The Mass

Media Committee will work with Solidaridad, the system-wide alliance of

college publications and writers organizations.


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d. Mass Media and National Issues

a. Day 4: September 9, 2011b. Venue: CMC TV Studioc. Tie-ups: GMA/ABS-CBN News and Public Affairs, Probe Media, The

Forum for Family Planning Development, United Nations Youth

Advisory Panel

d. Objectives:i. To show how Mass Media shapes national issues.ii. To know the behind-the-scenes information from media

practitioners themselves.iii. To know what impact Mass Media bring to UP students every

time they cover the problems that struck our country.

This proposal of conducting a forum about the relation of Mass Media to

National Issues is inspired by the following theories:

MEDIA EFFECTS THEORY: Media effects theories are, in essence, anumbrella term for intertwined research areas regarding the study of

media audiences and effects.The main emphasis of these models is anoverpowering of the audiences potential for limited exposure through aconsistent and repetitive delivery of themes and message across media

In other words, over time audiences start to adopt the medias framing of

reality as their own representation of it.

SOCIAL RESPONSIBILITY THEORY: This is an ideological or ethical theorybased on the belief that the media has a responsibility to the society

Social responsibility is voluntary; it entails going beyond what is called for

by the law. It involves an idea that it is better to be proactive toward a

problem rather than reactive to a problem. Social responsibility meanseliminating corrupt, irresponsible or unethical behavior that might bring

harm to the community, its people, or the environment before the

behavior happens.


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Photo Contesta. Release of Publicity Materials for Submission of Entries: August 8 -

September 2, 2011

b. Venue: Wilfrido Ma. Guerrero Theater (Awarding: September 9)c. Tie-ups: Inquirer/ Philippine Star, Philippine Collegian, Philippine Center

for Investigative Journalism, UN Office for Publication

d. Objectives:i. To make creative ways of disseminating the truth to the public.ii. To reawaken the nationalistic blood within every UP student

through art.

iii. To acknowledge the urgency of youth reaction and action onnational issues.

The main theme that has to be reflected by the photo entries should be

how mass media reflects national issues like right for health services, prevalent

political persecutions, extra judicial killings, assertion of right for security, state

terrorism, etc. Just like in other photo contests, adobe photoshop editing is not

allowed and the photo should be originally taken by the entry sender.

Judges would come from Film 110 professors in UP Film Institute and

photo journalists from prestigious newspaper companies like Inquirer andManila Bulletin.

UP Film Institute Judges:

Anne de Guzman Cenon Palomares Arminda Santiago

Outsiders:

Conrado de Quiros: Philippine Daily Inquirer Yasmin Mapua-Tang: Probe Media

Exhibit of artworks at AS Lobby and voting.a. Day 1 to 4: September 6 to 9, 2011


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b. Venue: AS Lobbyc. Objectives:

i. To make creative ways of disseminating the truth to the public.ii. To reawaken the nationalistic blood within every UP student

through art.

iii. To acknowledge the urgency of youth action or reaction onnational issues.

iv. To tie-up with the Ways and Means Committee in generatingfunds (because the voting will be done in this manner: students

will vote their bet photo by putting coins into the box in front of

the entry. The photo which gets the greatest amount of coins will

win the Students Choice Award)

Lamp Post Banner Contesta. Venue: Lamp posts along UP Dilimanb. Release of Publicity Materials for Submission of Entries: August 8 -

September 2, 2011

c. Objectives:i. To show the direct link of every college to Mass Media.ii. To know the stand of the colleges on Mass Media-related issues.iii. To urge different colleges to take action on these issues.

The colleges should make a strong one-line statement giving their stand on mass media-

related issues like culture of impunity, plagiarism, envelopmental journalism, extra judicial

killings, etc. This is to clinch support (for College of Mass Communication) from the different

colleges to greatly intensify the campaign. Apart from that, the visual effect of the Lamp Post

Banners will help the students feel or sense the Mass Media Awareness atmosphere in the

university.

Mass Media Awareness Cultural Marcha. Venue: Academic Ovalb. Date: September 9, 2011 (Day 4)c. Objectives:

i. To unite the university in one advocacy of promoting andstrengthening Mass Media Awareness.


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This would be the peak of the University-wide Mass Media Awareness Week. Colleges

with UP students, administrators, Faculty and Staff should join the cultural March with their

respective banners, relatively larger than those hanging on the lampposts, or any creative

medium they can use to express their support in the fight to oppose the culture of impunity in

Mass Media. The Mass Media Committee will negotiate with the Chancellor to release a

memorandum suspending all classes and ordering college departments or professors to

require the students to attend the Cultural March. Once the target attendees are estimated,

the Mass Media Committee will request for a press release.

USC Mobile Concerns Desk: At Your College

a. Venue: Round Robin in all collegesb. Time: July 2011

FIRST WEEK SECOND WEEK THIRD WEEK

TARGET BUILDINGS CFA, CAL, ARKI,

CSSP, PHAN, SLIS,

AIT

CHE, ECON, BA,

ENGG, LAW,

MATH

STAT, CS,

CHK,CMC,

MUSIC,CSWCD

DATE July 5-8, 2011 July 12-15, 2011 July 19-22,2011

TIME 8am to 5pm

USC OFFICIALS IN-CHARGE *soon*

c. Objectives:i. To know the utmost unheard concerns of UP students in their respective

colleges.

ii. To be able to reach distant colleges and create, for them, a direct link tothe USC.

The Mass Media Committee will reach out to the colleges in order to know their

concerns in academics, facilities, policies, etc. This could also be a way to relay special cases

that other committees in the USC can attend to. Once all the concerns be gathered, the Mass

Media Committee will make a general report and will forward it to the Student Regent Office or

straight to the Chancellors office.


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Faceboard ni Isko at Iska

a. Venue: Palma Hall Bulletin Boardsb. Time: preferably, every 2 weeks of the month or unless the issue is really in great

spotlight, there could be an urgency to post a poll.

c. Objectives:i. To know the pulse of the students on issues being bombarded to them by

mainstream media.

ii. To make UP students aware of the prevailing issues of the university andthe country.

iii. To relay to UP students a sense of urgency to take action on these issues.Every week, the Mass Media Committee will put manila papers or designed cartolinas

on bulletin boards of the Palma Hall. This will serve as the students Free Expression Boards - a

means to ask their opinion on issues that concern not just them but also the country. To engage

the students in giving their sides on issues, the Free Expression Boards will come in the form of

a popular social networking site Facebook (or others, upon suggestions). The manila papers will

be gathered after a week then will be published in The Oblation and the USC website.

USC Website

The existing USC website will be innovated to be more user-friendly and of greater

accessibility to all USC members. The website will include The Online Oblation, minutes of the

USCs General Assemblies, statements of the USC regarding on-and-off campus issues, photo

and video footages of events, links to the USCs social networking site accounts, and the USC

projects with full details. It will also have links to various websites of the UP Administration

(with the help of UP System Information Office), and other sites relevant to access news and

issues. As feedback mechanism, the Mass Media Committee will include a feature in the USC

Website where students can send their comments or suggestions to the USC through a channel

in a form of personalized email address. The Mass Media Committee will ensure that issuesaddressed to particular committees or officers of the USC will be properly relayed to them for

immediate, proper action.

The MMC will also make an online library linked to the website to give venue for

students who are interested or willing to share academic and non-academic soft copies of

documents which could be relevant to the issues and studies of students in general. Interested


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writers should send their articles to the USC customized email address to undergo screening

and lay-outing before online publication. Organizations in the university may also tie-up with

the USC in publicizing their events by posting teasers in the website. Other services offered by

different committees constituting the USC will also be available through the website.

The Oblation

The MMC will ensure that the Oblation will be released monthly, and as such, secure its

funding early on. The Oblation will serve to publish attendance, relevant news on the stances

and other activities of the Council, as well as relevant University and National issues. The Mass

Media Committee aims to release The Oblation every month or at the very least, once every

two months.

The Oblation will also issue a PRESS ID to its editorial board members.The articles will bescreened by the Mass Media Committee Head since he/she is its Editor-in Chief. The Committee

Head will then announce through yahoo groups the content of each The Oblation issue to

provide venue for the USC members to suggest on its contents betterment.

Sections: Happenings in the USC, articles about issues concerning the nation and the

university, side of the students on issues, articles by the USC Chairperson and the USC Vice

Chairperson (optional), writers from different colleges, polls, etc.

DZUP 1602, Kasali Mo Sa Pagtsibog!

a. Target Venues: Katag, Casaa, Engg Cafeteria, UFSb. Date: September 9, 2011c. Objectives:

i. To help DZUP reach out to UP students.ii. To promote wider information dissemination of radio programs in

DZUP.

iii. To help publicize DZUP to most parts of its area coverage.The radios will be given to cafeterias out of donation from financially-capable

personalities and LGU solicitations. They will be invited in the inauguration along with the UP

Radio Circle, DZUP Staff and the USC. The radio will be tuned in to DZUP 1602, Tuesday to

Friday, 11am to 1pm. The Mass Media Committee will secure a permit to operate from the

Campus Management Office and Chancellors Office so the electric bills will be no longer a

problem. The electricity which will be consumed is projected below (partial projection):


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1000 watts = 1kw per hour = Php 20.00

2 hours = Php 40.00

1 month = Php 640.00

State of the Iskolar ng Bayan Address

a. Venue: DZUP 1602 radio stationb. Time: depends upon the time slot that will be offered by the DZUP 1602

administrator

c. Objectives:i. To inform DZUP listeners, especially the student ones, of the present

education situation in the university.

ii. To publicize future projects of the USC.iii. To address the concerns of the students as taken from the gathered data

from USC mobile information desk and Free Expression Board.

mass media committee_mots venturina

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