mass media influence

MASS MEDIA INFLUENCEBY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB

Effects of mass media cannot be answered in broad generalities. The impact depends on the various types of people and the medium used.

1. MEDIA OPERATION. The effects and effectiveness of the media whether to attract more audience or influence opinion and behavior.

But to make it more fair and more meaningful, here are some QUALIFICATIONS AND SPECIFICATIONS:

BY: CHELDY SYGACO ELUMBA-PABLEO,MPA;LLB


2. TIME. If it concerns about the past, then it should be PRECISE; If it is in the future, then it is more often a PREDICTION.


3. LEVEL ON WHICH EFFECTS OCCUR. Whether it affects an individual, a group, the institution, the whole society or the culture.

mediaindividual

EFFECTS ON INDIVIDUAL


EFFECTS ON A GROUP:

HYNOTIZED THE PEOPLE

PHIL

BBL for

peace

Good governance

GROUP EFFECTS:

Not terrorism

No corruption!


M E D I A

COME!

SEE!!

SOCIETY

IT’S

M

ORE

FUN

HERE

EFFECTS TO SOCIETY

Intentional influence


EFFECTS TO CULTURE

Media plays a very important role in shaping the individuals’ behavior and self-concept.


Change rapidly occur due to the modern technologies which is very accessible to everyone.

However, Changes to society and culture is the slowest to occur and the least to trace their origin.


EVIDENCES: EFFECTS OF MEDIA

1. campaign

politicselectio

n

educationcommercial entertainme

nt

ads

Publicservice

Public informatio

n

development

Product business

government principles personal

Word of mouth

School

innovation

works to achieve objectives which in their selves not controversial.


EVIDENCES OF EFFECTS

2. Social reality and social norms

MEDIA

COMMUNICATIO

N

COMMUNICATION

MEDIA

Process Of Learning Through Media


EVIDENCES OF EFFECTS3. Immediate response or

reactionRelates to the problem of crime, violence and panic response to news


4. Institutional change

EVIDENCES OF EFFECTS

Media is a catalyst of institutional change through gradual, punctuation and reinforcement effects.

A. GRADUAL EFFECT

s l

o w

Ability to introduce marginal change by slow influencing costumer’s idea, perception and information


B. PUNCTUATION EFFECT

4. Institutional change

Ability to facilitate major institutional change. Activates potential tipping points, assisting dramatic change which influences set of feasible policies which can be adopted. If preference become significant, rapid and dramatic overhaul emerges.

R a p i d


4. Institutional changeC. REINFORCEMENT EFFECT

Ability to reinforce the existing punctuated equilibrium, support existing policies and institutions instead of common knowledge that encourages new ones.


5. CHANGES IN CULTURE AND SOCIETYMass media are both force of integration and dispersion and individuation in society.


THANK YOU FOR READING!

CHELDHAYE

mass media influence

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