CONTENT MARKETING

Creating, marketing and distributing any kind of content, is now easier than ever before

CONTENT IN OUR DAYS IS NOT A “CONTENT”, IF IT IS NOT SHARED!

This has been developed by the advent of the social networking boom and blogging software that facilitates fast efficient multi-media publishing.

• Facebook has approximately 90 billion images; 6 billion images are published every month, and this number is growing!

• As of June 2012, Flickr has seven Billion Photos

• Eleven million videos are uploading worldwide every minute

• Approximately 350 million blog posts are published every year

Some facts about “Content”

• Information

• Education

• Suggestions

• Solutions to problems

• Entertainment

Why is Content in demand? Because people are looking for

IN THE DEVELOPING WORLD, THE DEMAND FOR KNOWLEDGE, CONTENT IS NEVER ENDING

LET’S LIST ALL TYPES OF CONTENT WE KNOW SO FAR

• 1.Videos

• 2. Presentations

• 3. Images

• 4. Text Content

• 5. Audio

VIDEOS

Types of videos:

• Interviews

• Meeting records (try not to break confidential policy)

• Presentations

• Video about products

• “How To” videos that instruct and teach

• People feedbacks, comments about your product, service or store.

Presentation is easier to create compared with Video. You can create different types of presentations. Your presentations may instruct your customers how to use products and may be applied to your product on online stores.

PRESENTATION

IMAGES

Photos at events demonstrate active participation in your industry and can provide high credibility through association.

A variety of photos of your product is better than text description.Take photo of your staff at work. It can provide a personal insight to a

company that humanizes companies , a vital element to any social web.

Make photos of your business, café, restaurant, spa salon or golf club, to provide your customers with clear expectations give an idea for your customer what to expect.

By providing nice, bright attractive images, you increase your brand recognition and lift your rating above your competitors.

TEXT CONTENT

The most highly engaging text:White papers – General reports, which describes some aspects for

prospective buyers. They are generally 8-12 pages in lengtheBooks – They are usually 20-100 pages in length. Such resources

can be free (in the short form) and may be sold in the longer format. eBook usually present more complex information than white papers.

Case Studies –They are typically 1-2 pages long and with the narrative structure of the a story and are based upon real life events. Usually they describe strategies and tactics of particular business cases.

Audio and podcasts are widely used. Podcasts can also be very effective when packaged together with a presentation or video

Audio is a powerful marketing tool. People listen to audio while doing other things. Therefore audio content suggests more variety and simplicity in recording and implementation.

You can boost your sales simply by recording audio instruction to each of your product. You can always describe the advantages of your product, using different examples.

AudioAudio

HOW AND WHERE TO USE?

• You can use all kinds of content forms for marketing purposes on glabex.com.

• Glabex is made for a wide range of businesses to quickly upload business information, product catalog, enrich your profile with multi text, images, audio and video content.

«Sometimes using a range of formats for the same information will allow you to reach a broader audience»

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