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Version 2 as approved by TEQSA June 2013 1

MASTER OF INTERNATIONAL HOTEL MANAGEMENT

LIST OF SUBJECTS

Core Subjects

Accounting and Finance for Managers MHC601

Introduction to the Hospitality Industry MHC602

Hotel Operations Management MHC603

Revenue Management MHC604

Human Resource Management MHC605

Business Law MHC606

Business Research Methods MHC607

Business Ethics for Hospitality MHC608

Management Practicum MHC609

Strategic Hotel Management MHC610

Independent Research Project MHC611

Elective Subjects

Business Events in a Global Context MHE612

Conventions Management MHE613

Sustainability and the Environment MHE614

E-Marketing MHE615

New Product and Service Development MHE616

Marketing Management MHE617

Special Topic in Hotel Management MHE618

Minor Research Project MHE619


ATTACHMENT 1 – SUBJECT OUTLINE

SUBJECT OUTLINE

Name of Subject 1 (Subject Code 1)

Accounting and Finance for Managers (MHC601)

(Use a separate outline template for each subject in the course)

SECTION 1 – GENERAL INFORMATION

1.1 Administrative details

Associated higher education awards

(for example, Bachelor, Diploma)

Duration

(for example, one semester, full year)

Level

(for example, introductory, intermediate, advanced level, 1st year, 2nd year, 3rd year)

Subject Coordinator

Master of International Hotel Management

1 term Postgraduate Dr Zelko Livaic

1.2 Core or elective subject

Indicate if the subject is a

core subject

elective subject

other (please specify below):

1.3 Subject weighting

Using the table below, indicate the credit point weighting of this subject and the credit point total for the course of study (for example, 10 credit points for the subject and 320 credit points for the course of study).

Subject credit points Example: 10 credit points

Total course credit points Example: 320 credit points

2 32 credit points

1.4 Student workload

Using the table below, indicate the expected student workload per week for this subject.

No. timetabled hours per week*

No. personal study hours per week**

Total workload hours per week***

4 8 12

* Total time spent per week at lectures, tutorials, clinical and other placements etc. ** Total time students are expected to spend per week in studying, completing assignments, etc. *** That is, * + ** = workload hours.

For those students requiring additional English language support, how many additional hours per week is it expected that they will undertake?

Additional English language support: 6 hours per week

1.5 Delivery mode

Tick all applicable delivery modes for the subject:

Face to face on site

E-learning (online)


Intensive (provide details)

Block release (provide details)

Work-integrated learning activity

Mixed/blended

Distance/independent learning (untimetabled)

Full-time

Part-time

External

Fast track (provide details)

Other (please specify)

1.6 Pre-requisites and co-requisites

Are students required have undertaken a prerequisite or co-requisite subject for this subject?

Yes No

If YES, provide details of the prerequisite or co-requisite requirements below.

1.7 Other resource requirements

Do students require access to specialist facilities and/or equipment for this subject (for example, special computer access, physical education equipment)?

Yes No

If YES, provide details of specialist facilities and/or equipment below.


SECTION 2 – ACADEMIC DETAILS

Learning outcomes for subject.

On completing this subject, students will be able to:

a. Generate, analyse and interpret financial information for business purposes;

b. Formulate cost volume profit concepts to aid decision making;

c. Assess current and non-current assets to explain how they affect accounting outcomes;

d. Employ spreadsheets in planning and budget development;

e. Evaluate and justify the return on investments of long-term assets;

f. Measure the risk and return of capital instruments and projects;

Assessment tasks

Type *

(see examples noted below this table)

When assessed – year, session and week

(for example, year 1, semester 1, week 1)

Weighting

(% of total marks for subject)

a, b, c, d, e, f.

Learning Portfolio

Including financial analysis, problem solving, and budgeting exercises.

Report Style

4,000 words

Progressive

Week 4-6-10 60%

Any of the following:

a, b, c, d, e, f. Exam Week 12 40%

* Examples of types of assessment tasks include: assignments; examinations; group projects; online quiz/test; presentations; work-based projects; and reflective journals. Ensure that details of the types of assessment tasks are included such as specific topics, duration/length/word limit of assessment and any specific formats.

2.1 Prescribed and recommended readings

Provide below, in formal reference format, a list of the prescribed and recommended readings for the subject.

Prescribed:

Warren C, Reeve J, Duchac J, 2011 Managerial Accounting, 10thedn, Cengage.

Recommended:

Guilding C, 2012, Financial Management for Hospitality Decision Makers, Rutledge,

Harris P, 2012, Profit Planning, CRC Press.

Cote R, 2012, Accounting for Hospitality Managers 5th Edn, American Hotel & Lodging Educational Institute.

Together with a collection of relevant readings from the following journals:

Global Finance Journal

International Business Review

Journal of World Business

Cornel Hotel and Restaurant Quarterly

Harvard Business Review


International Journal of Hospitality Management.

International Journal of Contemporary Hospitality Management

Sloan Management Review


SUBJECT OUTLINE


Introduction to the Hospitality Industry (MHC602)






Duration


Level


Subject Coordinator


1 term Postgraduate Dr Rajka Presbury



core subject

elective subject






2 32 credit points






4 classroom hours

9 applied learning hours

8 21




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External


Delivery is a combination of face-to-face lectures and workshops of (4 hours) per week. Students also undertake a total of 90 hours of applied learning in a food and beverage environment; including attendance at a Responsible Service of Alcohol seminar.




Yes No




Yes No


This subject has a large practical component delivered in a combination of workshops and ‘hands on’ classes undertaken within the practicum laboratories or simulated environment i.e. the on campus commercial kitchen and food and beverage outlets.



Learning outcomes for subject

On completing this subject, students will be able to: a. Undertake and reflect critically upon food and beverage management functions;

b. Appraise the key characteristics and complexities of the hospitality industry;

c. Assess the interdependencies between the hospitality, event, tourism and travel sectors;

d. Critically reflect upon the key skills and resources needed and applied in hotel food and beverage operations;

e. Critically analyse and utilise the various ownership/management models of the international accommodation sector;

f. Evaluate a hotel with regard to its markets, service levels and staffing;

g. Evaluate the changing nature of environmental, social, technological; and legal trends, influencing hotel operations;

h. Apply the principles of sustainability to food and beverage operations.

Assessment tasks

Type *




Weighting


b, c, e, f, g, h.

Learning Portfolio

Report Style

Including Case analysis, literature critique, reflections on industry visits.

4,000 words

Progressive

Week 4-6-10 60%

a, b, d, e, h.

Food & Beverage Applied Learning

Including coffee making, wine service, food service and kitchen operations.

Week 5 and 10 40%

d RSA certificate

Week 1-2

Satisfactory completion





Prescribed:

The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice 2011, Edited by Michael Sturman J B, Corgel M, & Verma R, Wiley.

Recommended:

Mill C, 2012, Resorts Management and Operations, John Wiley.

O'Fallon MJ & Rutherford DG 2011, Hotel Management Operations, 5th edn, John Wiley, Hoboken, N.J.

National Restaurant Association 2012 Manage First: Principles of Food and Beverage Management, Pearson, Australia.

Walker JR & Miller J E, 2012,Supervision in the Hospitality Industry: Leading Human Resources, John Wiley, Hoboken, NJ.


Cornell Hotel and Restaurant Quarterly




Tourism Review

Australian Hotelier


Hospitality

Hotel

WorldWide Hotels & Motels Industry Report

Journal of Hospitality & Tourism Management

Hotels and Resorts

Hotel Management

Hotel Business

Australian Hotelier

http://au.wiley.com/WileyCDA/Section/id-370022.html?query=Michael+C.+Sturman

http://au.wiley.com/WileyCDA/Section/id-370022.html?query=Jack+B.+Corgel

http://au.wiley.com/WileyCDA/Section/id-370022.html?query=Rohit+Verma


SUBJECT OUTLINE


Hotel Operations Management (MHC603)






Duration


Level


Subject Coordinator


1 term Postgraduate Ariane Lellmann



core subject

elective subject






2 32 credit points






4 classroom hours

9 applied learning hours

8 21




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External



Delivery is a combination of face -to-face lectures and 4 hours of workshops per week. Additionally, students will have a total of 90 hours of applied learning in a front office and housekeeping environment.



Yes No




Yes No


This subject has a large practical component delivered in a combination of workshops and ‘hands on’ classes undertaken within the practicum laboratories or simulated front office, reception and housekeeping areas.




On completing this subject, students will be able to: a. Undertake and reflect critically upon the rooms division supervisory functions;

b. Assess a hotel business using management theories, concepts and business performance tools to measure, review and evaluate the essential issues in hotel service delivery;

c. Critically reflect upon the importance of facilities management in a hotel;

d. Evaluate the principles of cost control and the necessary resources for service delivery;

e. Critically reflect upon the security measures practiced in hotels, including risk assessment and external threats;

f. Assess the importance of technology in operating a hotel.

Assessment tasks

Type *




Weighting


a

Rooms Division Applied Learning

Including PMS operations,

housekeeping and

front office operations

Week 5 and 10

40%

b, d, f.

A costed labour budget

Report

3,000 words

Week 8 30%

b, c, e, f. Exam

Essay style Week 12 30%




Recommended:

Bardi J, 2011, Hotel Front Office Management, 4th edn, John Wiley

Casado M, 2011, Housekeeping Management, John Wiley

The Cornell School of Hotel Administration on Hospitality: Cutting Edge Thinking and Practice 2011, Edited by Michael Sturman J B, Corgel M, & Verma R, Wiley.

Vallen G & Vallen J. 2013, Check-in, Check-out, 8th edn, Pearson Prentice Hall

Kasavana ML, Brooks RM, 2013, Managing Front Office Operations with Answer Sheet, 9th

Edition, American Hotel & Lodging Educational Institute.


Cornell Hospitality Quarterly

http://au.wiley.com/WileyCDA/Section/id-370022.html?query=Michael+C.+Sturman

http://au.wiley.com/WileyCDA/Section/id-370022.html?query=Jack+B.+Corgel

http://au.wiley.com/WileyCDA/Section/id-370022.html?query=Rohit+Verma




Lodging Hospitality

Facilities Management

WorldWide Hotels & Motels Industry Report

Journal of Hospitality & Tourism Management

Hotels and Resorts

Hotel Management

Hotel Business

Australian Hotelier


SUBJECT OUTLINE


Revenue Management (MHC604)






Duration


Level


Subject Coordinator


1 term Postgraduate Dr Zelko Livaic



core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No






a. Analyse and apply the process of revenue management;

b. Critically reflect upon the role and function of automated revenue management systems;

c. Make judgments upon the operational requirements and effectiveness of the various components of revenue management;

d. Create a hotel forecast report for accommodation;

e. Interpret reports and compose recommendations to achieve revenue management targets;

f. Assess and argue the merits of group business based on displacement analysis;

g. Prepare and manage a revenue management team meeting.

Assessment tasks

Type *




Weighting


a, b, c.

Learning Portfolio

Including case studies, revenue management critique, situational forecasting and a revenue management meeting.

3,000 words

Week 6 40%

d, e, f, g.

Group Presentation

Situational Forecasting Report

Week 9 20%


a, b, c, d, e, f, g. Exam Week 12 40%




Prescribed:

Tranter K, Stuart-Hill T , & Parker J, 2009, An Introduction to Revenue Management for the Hospitality

Industry: Principles and Practices for the Real World, Prentice Hall.

Recommended:

Hayes DK & Miller AA, 2011, Revenue for the Hospitality Industry, Hoboken, New Jersey, John & Wiley.

Shy O, 2008, How to Price: A Guide to Pricing Techniques and Yield Management, Cambridge University Press.

Sodhi M, Sodhi N, 2008, Six Sigma Pricing: Improving Pricing Operations to Increase Profits, FT


Press/Pearson.





Journal of Management Studies

Worldwide Hotels & Motels Industry Report

Global Finance Journals



SUBJECT OUTLINE


Human Resource Management (MHC605)






Duration


Level


Subject Coordinator


1 term Postgraduate Dr Scott Richardson



core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Critically reflect upon the role and responsibility of Human Resource Managers in hotels;

b. Critically analyse and explore human resource models, theories and practices and their application to hotels;

c. Assess the challenges facing Human Resource Managers to ensure that policies, procedures and activities are consistent with the principles of ethics, good corporate governance and sustainability;

d. Make judgements upon the factors impacting the strategic role of HRM and its contribution to the achievement of organisational goals and objectives;

e. Analyse the employment relationship and critically evaluate the shared responsibilities between employers, management, human resource specialists, and employees;

f. Examine, justify and formulate HR strategies and plans required in the establishment of an international hotel.

Assessment tasks

Type *




Weighting


a, b, c.

Essay

Role of HRM in strategy

2,000 words

Week 5 20%

d, e, f,

Human Resource Plan (group)

Report

3,000 words

Week 9 40%


a, b, c, d, e, f. Exam Week 12 40%




Prescribed:

Nankervis A, Compton R, Baird M, & Coffey J, 2011 Human Resource Management: Strategy and Practice, 7

thedn, CENGAGE Learning

Recommended:

Boxall PF, &Purcell J, 2011 Strategy and Human Resource Management, Palgrave MacMillan, Basingstoke, Hampshire.


Dessler, G, 2013, Human resource management, 13th edn, Prentice Hall, Boston. Print.

Dowling PJ, & Welch DE, 2011 International Human Resource Management: Managing People in a Multinational Context. Thomson.

Mello JA, 2011, Strategic Human Resource Management, South Western Cengage Learning, Australia.

Mondy RW, 2013, Human Resource Management, 13thedn, Pearson, Boston, MA.


Journal of Human Resources in Hospitality & Tourism

Journal of Management and Organization

Management International Review

Asia Pacific Journal of Human Resources

The International Journal of Human Resource Management





SUBJECT OUTLINE


Business Law (MHC606)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No






a. Analyse central elements of relevant national legal systems, and how they developed;

b. Assess the impact of the current legal system on the business environment;

c. Analyse, critically reflect upon and apply key elements of business law;

d. Evaluate the influence of international law on transnational business operations;

e. Critically reflect upon the social and ethical responsibilities of a business;

f. Demonstrate the ability to access legal information, including online legal resources;

g. Critically analyse and present an argument on a legal business matter.

Assessment tasks

Type *




Weighting


a, b, e., f Research Essay

2,000 words Week 7 30%

f, g. Moot Court

30mins Week 9 20%


a, b, c, d

Final Exam

(open book) Week 12 50%




Prescribed:

Pentony B, 2012 Understanding Business Law, LexisNexis Butterworths, Chatswood, NSW.

Recommended:

Cordato, A. 2006 Australian Travel and Tourism Law, 4thedn, LexisNexis Butterworths

Corones SG, 2011, Australian Consumer Law: Commentary and Materials, 4th edn, Thomson Reuters (Professional) Australia, Sydney, NSW.

Foster N, 2012, Workplace Health and Safety Law in Australia, LexisNexis Butterworths, Chatswood, N.S.W.

Latimer, P. 2012, Australian Business Law, 31st edn, CCH Australia

Vickery, R & Flood, M 2012 Australian Business Law: Compliance and Practice, Pearson Australia, Frenchs Forest, NSW.

Quilter M, 2012, Company Law Perspectives, Thomson Reuters, Rozelle, NSW.






Journal of Management Studies

Hotel Business

Hotel Management

Tourism and Hospitality Management


SUBJECT OUTLINE


Business Research Methods (MHC607)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No






a. Critically reflect upon the role of research within a hotel operating internationally;

b. Analyse the various approaches to business and social research;

c. Investigate the difference between primary and secondary research;

d. Justify the use of quantitative and qualitative data collection and analysis;

e. Investigate a range of data collection methods and tools;

f. Critically analyse research enquiry designs appropriate to international hotel business research;

g. Evaluate the ways management research may be written and disseminated.

Assessment tasks

Type *




Weighting


a, b, c, d, e, f, g.

Learning Portfolio

Including a literature review, analysis of research methodologies, exercises on qualitative and quantitative analysis, and a research draft proposal.

Report Style

5,000 words

Progressive

Week 4-8-10 100%




Prescribed:

Easterby-Smith M, Thorpe R ,& Jackson P, 2011, Management Research, Sage, London, UK.

Recommended:

Ghauri PN, & Grønhaug K, 2010, Research Methods in Business Studies, Financial Times Prentice Hall, New York, NY.

Hooley T, 2012, What is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London.

Hyde KF, Ryan C, & Woodside AG, 2012, Field Guide to Case Study Research in Tourism, Hospitality and Leisure, Emerald, Bingley, UK.

Jennings G, 2010. Tourism Research, John Wiley and Sons Australia, Milton, Qld.


Kumar R, 2011, Research Methodology: a Step-by-Step Guide for Beginners, Sage Publications, London, UK.

Neuman WL, 2011,Social Research Methods: Qualitative and Quantitative Approaches, Allyn and Bacon, Boston, MA.

Pearce DG, 2012, Frameworks for Tourism Research, CABI, Wallingford, UK.

Quinlan C, 2011, Business Research Methods, South-Western/Cengage Learning, Andover, Hampshire, UK.

Veal AJ, 2011, Research Methods for Leisure and Tourism: a Practical Guide, Zikmund, WG 2013 Business Research Methods, South-Western Cengage Learning, Mason, OH.


Annals of Tourism Research

Journal of Travel Research


Tourism Review

Tourism and Hospitality Research

The Cornell Hotel and Restaurant Administration Quarterly

Journal of Tourism and Hospitality Research




SUBJECT OUTLINE


Business Ethics for Hospitality (MHC608)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Reflect critically upon the impact and implications of ethical and moral issues facing an international hotel;

b. Critically analyse and interpret the principles of ethical decision making methodologies and their application to hotel operations and management;

c. Evaluate and justify ways in which ethical practices can be improved within hotels;

d. Assess the ethical dilemma between shareholders' financial expectations and international business practice;

e. Critically reflect upon a hotel manager's actions, from an ethical viewpoint;

f. Examine the ethics of environmental sustainability and its implications for the hospitality industry;

g. Articulate and present an argument on business ethics.

Assessment tasks

Type *




Weighting


a, b, c, d, e, f.

Research Report

Case analysis applying theory of ethics

5,000 words

Week 10 50%

a, b, c, d, e, f, g.

Group Presentation on

Case findings and recommendations

30 min.

Week 11 50%




Prescribed:

Crane A, & Matten D, 2010, Business Ethics: Managing Corporate Citizenship and Sustainability in the

Age of Globalization. Oxford University Press, Oxford.

Recommended:

Carroll A. B, & Buchholtz AK, 2012, “Business and Society, Ethics, Sustainability, and Stakeholder Management”, 8

th Edition, South-Western, Cengage Learning, USA.

Collins D, 2012, Business Ethics: How to Design and Manage Ethical Organizations, Wiley Hoboken, NJ.

DesJardins JR, 2014, An Introduction to Business Ethics, McGraw-Hill, New York, NY.

Ferrell OC,Fraedrich J & Ferrell L, 2013, Business Ethics: Ethical Decision Making and Cases, South-Western/Cengage Learning, Mason, OH.

Collins D, 2012, Business Ethics: How to Design and Manage Ethical Organizations, John Wiley &


Sons Hoboken, NJ.

Grace D & Cohen S 2010, Business Ethics, Oxford University Press, South Melbourne, Vic.

Hartman LP & Des Jardins JR 2011, Business Ethics: Decision Making for Personal Integrity and

Social Responsibility, McGraw-Hill/Irwin, New York.


Business & Society

Business & Society Review

Ethical Corporation (magazine style)

Ethical Investor

Journal of Business Ethics

Journal of Corporate Citizenship





SUBJECT OUTLINE


Management Practicum (MHC609)






Duration


Level


Subject Coordinator


2 terms Postgraduate

Dr Scott Richardson

Janette Illingsworth Head of Career Development and Industry Relations



core subject

elective subject






8 32 credit points






2 hours during MHC609a to prepare for industry placement

760 hours in industry

8 hours during MHC609a to prepare for industry placement

10

A minimum of 760 hours over 24 weeks of the industry placement



Additional English language support: hours per week


1.5 Delivery mode



E-learning (online)




Mixed/blended


Full-time

Part-time

External





Yes No


MHC602 Introduction to the Hospitality Industry

MHC603 Hotel Operations Management



Yes No






a. Demonstrate understanding of international hotel industry requirements for employment and selection;

b. Evaluate and implement strategies for personal and professional action planning;

c. Assess and compare employability trends in an international hotel context;

d. Identify and illustrate key performance competencies in an international hotel context;

e. Critically evaluate the operations of a international hotel from a management perspective;

f. Establish a professional network for career development and advancement;

g. Analyse the value of interrelationships between various internal and external stakeholders to achieve strategic business objectives.

Assessment tasks

Type *




Weighting


a, b, c.

Learning/Reflection Portfolio

Including resume, LinkedIn profile, application letter, reflection on work placement.

5,000 words

Progressive

Week 2-10

Final Submission

Week 10 of MHC609a

100%

d, e, f, g. Placement

(Hotel workplace)

End of Placement

(Evidence of satisfactory completion of 760 hours in placement).




Prescribed:

Sweitzer HF, 2013 The Successful Internship, Cengage.

Recommended:

Midwinter D & Whatmore T, 2011, Positive Placements, Continuum Publishing, UK.

Neugebauer J & Evans-Brain J, 2009, Making the Most of Your Placement. Sage.

Stebleton M & Henle M, 2011, Hired! The Job Hunting and Career Planning Guide. Pearson.

http://www.bloomsbury.com/uk/author/tracy-whatmore






Australian Hotelier



SUBJECT OUTLINE


Strategic Hotel Management (MHC610)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No






a. Critically review the theories, concepts and practices relating to strategic management;

b. Determine the optimal pathway for a hotel organisation to achieve competitive advantage using theoretical frameworks;

c. Critique strategy as it relates to an organisation's capacity to realise its objectives;

d. Analyse the internal and external forces that impact on the creation and justification of an organisation's strategy;

e. Critically reflect upon and justify strategies that support sustainability with specific reference to hotels.

Assessment tasks

Type *




Weighting


a, b, c, d, e.

Group Business Strategy Analysis Report

5,000 words

Week 10 50%


a, b, c, d, e.

Exam

Case Study Week 12 50%




Prescribed:

Gamble J & Thompson AA, 2013, Essentials of Strategic Management: the Quest for Competitive Advantage, 3

rdedn, McGraw-Hill Irwin, New York.

Recommended:

Frynas JG & Mellahi K, 2011, Global Strategic Management, Oxford University Press, Oxford, UK.

Ghemawat P, Siegel J, 2011, “Redefining Global Strategy”, Harvard Business Publishing.

Gupta A, Wakayama T ,Rangan S, 2012, “ Global Strategies for Emerging Asia”. John Wiley &Sons.

Hill CWL & Jones GR 2013, Strategic Management: an Integrated Approach, 10thedn, Cengage

Learning, Mason, OH.

Okumus F, Altinay L, Chathoth P, 2011, Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, Oxford. Print.


Competitiveness Review (incorporating Journal of Global Competitiveness)

Global Business and Organizational Excellence

Global Networks


SUBJECT OUTLINE


Independent Research Project (MHC611)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






2 10 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External



A schedule of meetings will be agreed upon by student and supervisor. It is the role of the academic supervisor to guide the student through the research process.



Yes No


MHC607 Business Research Methods



Yes No






a. Critically reflect upon and apply disciplinary methods and approaches in the design of a research question;

b. Review critically the literature as it applies to the research question;

c. Collect and synthesise data using appropriate research tools;

d. Critically reflect upon and interpret information to reach meaningful conclusions, make recommendations and answer a chosen research question;

e. Communicate the findings of a chosen research study in appropriate academic language and structure.

Assessment tasks

Type *




Weighting


a, b, c, d, e.

Independent Research Report

Min. 5,000 words

Progressive

Week 2 - 10 100%




Prescribed:

O'Leary Z, 2010,The Essential Guide to Doing Your Research Project, Sage, Thousand Oaks, CA.

Recommended:

Easterby-Smith M, Thorpe R, Jackson P, 2011, Management Research, Sage, London, UK.

Ghauri PN & Grønhaug K, 2010, Research Methods in Business Studies, Financial Times Prentice Hall, New York, NY.

Hooley T, 2012, What is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London.

Hyde KF, Ryan C, Woodside AG, 2012, Field Guide to Case Study Research in Tourism, Hospitality and Leisure, Emerald, Bingley, UK.

Jennings G, 2010, Tourism Research, John Wiley and Sons Australia, Milton, Qld.

Kumar R, 2011, Research Methodology: a Step-by-Step Guide for Beginners, Sage Publications, London, UK.

Neuman WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn and Bacon, Boston, MA.


Quinlan C, 2011, Business Research Methods, South-Western/Cengage Learning.


Veal AJ, 2011, Research Methods for Leisure and Tourism: a Practical Guide, Zikmund, WG 2013 Business Research Methods, South-Western Cengage Learning.





Tourism Review







SUBJECT OUTLINE


Business Events in a Global Context (MHE612)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Critically reflect upon the impact of business events on local, national and international economies;

b. Evaluate the role of key business event bodies and associations locally, nationally, and internationally;

c. Assess the value of different types of business events and justify hosting these events;

d. Critically reflect upon the obligations, rights, and remedies applicable to various stakeholders of a business event;

e. For host destinations generate and justify leverage opportunities that may be realised through business events.

Assessment tasks

Type *




Weighting


a, b, c, d, e.

Learning Portfolio

Including a competitive analysis, case studies, literature critique.

Report style

5,000 words

Progressive

Week 4-8-10 100%




Prescribed:

Jago L & Deery M, 2010, Delivering Innovation, Knowledge and Performance: The Role of Business Events.

Foley C, Schlenker K, Edwards D, Hayllar B, 2010, A Scoping Study of Business Events: Beyond Tourism Benefits.

Recommended:

Allen, JO', Toole W, Harris R, McDonnell I, 2011, Festival & Special Event Management, 4thedn, John

Wiley & Sons.

Luckham D, 2012, Event Processing for Business: Organising the Real Time Enterprise, John Wiley & Sons.

Rogers T, 2013, Conferences and Conventions 3rd

Edition: A Global Industry, Routledge




Journal of Convention and Event Tourism

International Journal of Event and Festival Management


International Journal of Event Management Research

CIM

MiceNet

SPICE

Meetings and Conventions (M&C)


SUBJECT OUTLINE


Convention Management (MHE613)






Duration


Level


Subject Coordinator


1 term Postgraduate Dr Rajka Presbury



core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Critically evaluate the role and special nature of conventions and how they integrate with the broader event/tourism industry;

b. Distinguish between different types of conventions and justify why hotels would seek such business;

c. Reflect critically upon which segments of the market may be serviced successfully by hotels and convention centres;

d. Critique and implement the management systems, procedures and steps involved in staging meetings, conventions, and exhibitions;

e. Critically analyse the broad and specific skills needed to become an effective professional in convention management;

Assessment tasks

Type *




Weighting


a, b, c, d, e

Learning Portfolio

Including reflections of interviews, literature critique, case studies, marketing strategy formulation.

5,000 words.

Progressive

Week 5-8-10 100%




Prescribed:

Astroff TM,& Abbey RJ, 2011, Convention Management and Service, Educational Institute.

Recommended:

Allen J, O'Toole W, Harris R, McDonnell I, 2011, Festival & Special Event Management, 4thedn, John

Wiley & Sons. De Blanc-Goldblatt S & Goldblatt J, 2011, The Complete Guide to Greener Meetings and Events, John Wiley Fenich G, 2012, Meetings, Exhibitions, Events, and Conventions, International Edition, 3

rd Edn,

Pearson, USA Krug S, 2007 The Convention Industry Council Manual: A Working Guide for Effective Meetings and Conventions, 7th edn, Kendall Hunt Publications Rogers T, 2013, Conferences and Conventions 3

rd Edition: A Global Industry, Routledge

Silvers, J. 2004 Professional Event Coordination, John Wiley & Sons





Journal of Convention and Event Tourism

International Journal of Event and Festival Management

International Journal of Event Management Research

CIM

MiceNet

SPICE

Meetings and Conventions (M&C)


SUBJECT OUTLINE


Sustainability and the Environment (MHE614)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Make judgements on the nature of environmental, social and economic trends that impact on the management of an international hotel business;

b. Reflect critically on the environmental, social and financial factors required to develop business resilience in the hotel sector;

c. Critically analyse theories and concepts as they relate to sustainable development;

d. Evaluate the long and short term advantages and disadvantages of adopting sustainable development principles for hotels;

e. Reflect critically upon the knowledge, skills, and abilities needed by managers of resilient and sustainable hotel companies;

f. Generate and justify strategies and plans necessary for a sustainable hotel development.

Assessment tasks

Type *




Weighting


a, b, c.

Literature Review

Sustainable development

2,000 words

Week 6 40%

a, b, c, d, e, f.

Group Project

Sustainable development plan for a new hotel

4,000 words

Week 10 40%

d, e, f.

Group Presentation of recommendations from the sustainable development plan

30 mins

Week 11 20%




Prescribed:

Carroll A. B, & Buchholtz A. K, 2012, “Business and Society, Ethics, Sustainability, and Stakeholder Management”, 8

th Edition, South-Western, Cengage Learning, USA.

Recommended:

Aras G & Crowther D, 2012, Business Strategy and Sustainability, Emerald, Bingley, UK.

Ellis T, 2010, “The New Pioneers: Sustainable Business Success Through Social Innovation and Social Entrepreneurship” ,John Wiley & Son.

Eweje G & Perry M, 2011,Business and Sustainability Concepts, Strategies and Changes, Emerald,


Bingley, UK.

Cavagnaro E, 2012, The Three Levels of Sustainability, Greenleaf Publishing, Sheffield.

Jones G, 2011, Current Research in Sustainability, Tilde University Press, Prahran, Vic.

McCarty T, Jordan M, Probst D 2011, Six Sigma for Sustainability: How Organizations Design and Deploy Winning Environmental Programs, McGraw-Hill, New York.

Phillips PP &Phillips JJ, 2011, The Green Scorecard: Measuring the Return on Investment in Sustainability Initiatives, Nicholas Brealey, Boston, MA.

Travis AS, 2011, Planning for Tourism, Leisure and Sustainability: International Case Studies, CABI, Cambridge, MA.


Business & Society

Business & Society Review

Ethical Investor

Journal of Business Ethics

Journal of Corporate Citizenship



Energy Journal

Environmental Design and Construction

Facilities

Facilities Design & Management

Hospitality Design

Journal of Environmental Engineering

Journal of Environmental Planning and Management

Journal of Facilities Management

Water and Environment International

Water Engineering and Management


SUBJECT OUTLINE


E- Marketing (MHE615)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Critically reflect upon the value of e-marketing in relation to strategic marketing plans;

b. Evaluate the technological, legal, ethical, global and social networking aspects of the e-business marketing environment;

c. Critically review how the internet impacts consumer behaviour, and make judgements on how a hotel can use this information for marketing purposes;

d. Analyse online distribution and supply dynamics and identify opportunities and threats for hotel organisations;

e. Generate and justify e-marketing ideas, concepts, and solutions, through case analysis.

Assessment tasks

Type *




Weighting


a, b. Literature Review

2,000 words Week 5 40%

c, e

Case Analysis 2

Report style

2,000 words

Week 7 30%

d, e

Case Analysis 3

Report style

2,000 words

Week 9 30%




Prescribed:

Strauss J & Frost R. 2011 E-marketing, 7thedn, Pearson Prentice Hall

Recommended:

Butow E. & Bollwitt R. 2012, Blogging to Create Business: Create and Maintain Valuable Customer

Connections, Que Publishing.

Parker K, 2010, 301 Ways to Use Social Media To Boost Your Marketing, McGraw Hill,

Chaffey D, 2012, Total E-mail Marketing, Routledge.







SUBJECT OUTLINE


New Product and Service Development (MHE616)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No





On completing this subject, students will be able to: a. Critically review the concepts and theories related to innovation and new product and service development;

b. Critique an aligned brand and product strategy and how it delivers value to the organisation and the user;

c. Evaluate the factors that influence the success or failure of a new product or service;

d. Analyse, forecast and explore market opportunities for a new product or service;

e. Assess research methodologies, processes and tools in evaluating new products or services;

f. Generate and justify a new product or service development plan for a hotel.

Assessment tasks

Type *




Weighting


a, b, d,

Market Consumer Analysis

2,000 words

Week 5 30%

b, c, e, f

Group Product Development Plan

Report Style

5,000 words

Week 10 40%

f

Group Product Development Presentation

30 mins

Week 11 30%




Prescribed:

Crawford M & Di Benedetto A, 2010, New Products Management, 9thedn, McGraw Hill

Recommended:

Abrahamson S, 2013, Crowdstorm: the Future of Innovation, Ideas and Problem Solving, Wiley, Hoboken.

Mazzarol T, 2011, Entrepreneurship and Innovation: Readings and Cases, Tilde University Press, Prahran, Vic.

Morris MH, Kuratko DF, Covin JG, 2011, Corporate Entrepreneurship and Innovation: Entrepreneurial Development Within Organizations, South-Western Cengage Learning, Mason, OH.

Handbook on Tourism Product Development, 2011World Tourism Organization & European Travel Commission, Madrid, Spain.



Journal of Brand Management

Journal of Consumer Research

Journal of Marketing

Journal of Marketing Management

Journal of Product and Brand Management

Marketing Science






SUBJECT OUTLINE


Marketing Management (MHE617)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No






a. Critically review theoretical marketing management concepts, principles, and practices and apply these to marketing decision making; b. Critically reflect upon the processes of analysis, planning, implementation and control of the marketing function in organisations; c. Articulate key outcomes of the value cycle; d. Evaluate segmentation analysis for estimating the expected impact of marketing decisions; e. Collaborate in the design and implementation of a marketing strategy using components of a marketing mix for a hotel.

Assessment tasks

Type *




Weighting


a, b, c, d, e.

Group Marketing Plan

Report Style

5,000 words

50% Week 9


a, b, c, d.

Exam

Case study analysis 50% Week 12




Prescribed:

Kotler P, Bowen J T, Makens J C, 2010, Marketing for Hospitality and Tourism. Prentice-Hall, Upper Saddle River, NJ.

Recommended:

Czinkota M, Ronkainen I, Sutton-Brady C, Beall T., 2011, International Marketing, Second Edition, Cengage Learning, Australia.

Gillespie K, & Hennessey D, 2011, Global Marketing, Third Edition, Cengage Learning, USA.

Lovelock CH, Patterson PG, Wirtz J 2010, Services Marketing: an Asia-Pacific and Australian Perspective 5

th ed. Pearson Education.

Kotler P, Bowen J T, Makens J C, 2010, Marketing for Hospitality and Tourism. Prentice-Hall, Upper Saddle River, NJ.

Kotler P & Keller KL, 2012, Marketing Management, Pearson Education, Frenchs Forest, Newsprint.

Reid RD & Bojanic DC, 2010, Hospitality Marketing Management, John Wiley & Sons, Hoboken, NJ.

Wine RS & Dhar R, 2011, Marketing Management, Pearson Prentice Hall, Upper Saddle River, NJ.





Journal of Marketing

Journal of European Marketing

Journal of Public Policy and Marketing

Journal of Business Research





SUBJECT OUTLINE


Special Topics in Hotel Management (MHE618)






Duration


Level


Subject Coordinator





core subject

elective subject






2 32 credit points






4 8 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External





Yes No




Yes No






a. Critically reflect upon the challenges a hotel manager may face;

b. Prepare and present a literature review for an applied research project;


d. Critically reflect upon and interpret information to reach meaningful conclusions;

e. Communicate the findings in appropriate academic language and structure.

Assessment tasks

Type *




Weighting


a, b, c, d, e.

Applied Research Project

Report Style

5,000 words

Week 10 100%




Prescribed:

O'Leary Z, 2010, The Essential Guide to Doing your Research Project, Sage, Thousand Oaks, CA.

Recommended:



Hooley T 2012, What Is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London.


Jennings G, 2010, Tourism Research, John Wiley And Sons Australia, Milton, Qld.

Kumar R, 2011, Research Methodology: A Step-By-Step Guide for Beginners, Sage Publications, London, UK.

Neuman WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn And Bacon, Boston, MA.



Veal AJ, 2011, Research Methods for Leisure and Tourism: A Practical Guide, Zikmund, WG 2013


Business Research Methods, South-Western Cengage Learning, Mason, OH.





Tourism Review







SUBJECT OUTLINE


Minor Research Project (MHE619)






Duration


Level


Subject Coordinator


2 terms Postgraduate Dr Scott Richardson



core subject

elective subject






4 32 credit points






2 10 12




1.5 Delivery mode



E-learning (online)





Mixed/blended


Full-time

Part-time

External



A schedule of meetings will be agreed upon by student and supervisor. It is the role of the academic supervisor to guide the student through the research process.



Yes No


MHC607 Business Research Methods



Yes No






a. Critically reflect upon and apply disciplinary methods and approaches in the design of a research question;

b. Review critically the literature as it applies to the research question;


d. Critically reflect upon and interpret information to reach meaningful conclusions, make recommendations and answer a chosen research question;

e. Communicate the findings of a chosen research study in appropriate academic language and structure.

Assessment tasks

Type *




Weighting


a, b, c, d, e.

Research Project

Thesis

10,000 words

Week 10 100%




Prescribed:

O'Leary Z, 2010, The Essential Guide to Doing Your Research Project, Sage, Thousand Oaks, CA.

Recommended:



Hooley T 2012, What Is Online Research?: Using the Internet for Social Science Research, Bloomsbury Academic, London.


Jennings G, 2010, Tourism Research, John Wiley And Sons Australia, Milton, Qld.

Kumar R, 2011, Research Methodology: A Step-By-Step Guide for Beginners, Sage Publications, London, UK.

Neuman WL, 2011, Social Research Methods: Qualitative and Quantitative Approaches, Allyn And Bacon, Boston, MA.




Veal AJ, 2011, Research Methods for Leisure and Tourism: A Practical Guide, Zikmund, WG 2013 Business Research Methods, South-Western Cengage Learning, Mason, OH.





Tourism Review






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