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Learn How to create the Concept of Your First Book Learn The Single BEST Way to Sell Out Your Book in 30 Days or Less Discover How To Make Six Figures from Your Publishing Company in Your First Year MASTERCLASS MASTERCLASS

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Page 1: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

Learn How to create the Concept of Your First Book

Learn The Single BEST Way to Sell Out Your Book in 30 Days or Less

Discover How To Make Six Figures from Your Publishing Company in Your First Year

M A S T E R C L A S SM A S T E R C L A S S

Page 2: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

Warning of Copyright Protection: All rights reserved. Information presented

to you in the How To Start Your Own Publishing Company 3 Day Mini Course

and any of Adriana Monique Alvarez’s live and online events and programs

are ALL copyright protected. Under no circumstances can the copy in these

documents be used or reproduced in whole or part without the express

written permission of Adriana Monique Alvarez. The absence of a copyright

notice on any given page or material should NOT be construed as an

absence of copyright. Violation of these copyrights can result in civil litigation,

substantial penalties, even criminal prosecution. The FBI has jurisdiction over

violations of copyright law in the United States. These marketing materials

and documents are provided for sample purposes only, not for use.

Legal Notice: This training contains information gathered from many

sources as well as from the experiences of the author and a number of

her clients. It is published for general reference and not as a substitute for

independent verification by users when circumstances warrant. It is sold with

the understanding that neither the author nor the publisher is engaged in

rendering any legal, accounting or psychological advice. In instances where

the opinions or advice of a legal, financial, psychological or other professional

are appropriate, such professional counsel should be sought. The publisher

and author disclaim any liability whatsoever for individuals’ use of any advice

or information presented within the training. Although the author and

publisher have used care and diligence in the preparation of this training, we

assume no responsibility for errors or omissions.

IMPORTANT LEGAL NOTICES

Page 3: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

INTERNATIONAL BESTSELLING AUTHOR, SERIAL

ENTREPRENEUR, FOUNDER OF AMA PUBLISHING

& AMA PUBLISHING CERTIFICATION PROGRAM

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Adriana Monique Alvarez is a third generation

entrepreneur, sales maven, and sacred storyteller.

She has been in business for eleven years working

side by side with her husband. She prides herself on

showing women the easiest way to reaching six and

seven figures in their own publishing company.

She has been featured on Forbes, Huffington Post,

International Living, Addicted to Success, Elephant

Journal, Working Woman, FOX, ABC, and NBC.

She has created over 120 international bestselling authors and now exclusively mentors women on how

to create high-earning, high-impact publishing houses.

She currently is renovating her grandparents’ home

and learning how to homestead with her husband,

Derek, and two sons, Sam and Grant. WWW.ADRIANAMONIQUEALVAREZ.COM

Adriana Monique Alvarez

TO LEARN MORE ABOUT ADRIANA AND THE CLIENTS SHE HAS SERVED, PLEASE CHECK OUT

meet

as seen on:

Page 4: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

If you haven’t introduced your self in the group, hop over and do so now. It’s common to create the concept

of your first book, generate hot leads, and get calls booked WHILE IN THIS TRAINING.

HOW TO GET THE MOST OUTOF THIS 3 DAY MINI COURSE

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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WHOLEHEARTEDBlock off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone). All trainings are recorded and can be found in the private group.

PLANGrab your calendar and find the pockets of time necessary to participate in the group and watch the trainings.

PARTICIPATEThis group is a great place to network and stand out. Not only that this is your chance to meet Adriana and some of her graduates. This means you are getting support for FREE so show up and speak up.

ACTAt the end of each training there will be one action item you can implement IMMEDIATELY. This is what leads to getting results fast. You can post what you have completed to get real time feedback from Adriana and her team.

EARN A HOT SEATAdriana charges $1600 an hour for private consulting. When you comment DONE on each training and action item, you will receive some 1:1 time with Adriana to answer your burning questions and get personalized feedback.

THIS WORKBOOK IS THE PERFECT PLACE TO KEEP YOUR NOTES AND REFLECTIONS ON HOW TO START YOUR OWN PUBLISHING COMPANY. PLEASE NOTE THAT YOU WILL HAVE ACCESS TO ALL

TRAININGS FOR A TOTAL OF 9 DAYS.

HERE’S A FEW TIPS THAT WILL ASSIST YOU IN GETTING THE MOST OUT OF OUR TIME TOGETHER.

Most of all enjoy yourself. HAVE FUN AND EXPERIMENT WITH NEW IDEAS AND ACTIONS.

Page 5: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

WHY FEMALE OWNED PUBLISHING HOUSES MATTER

HOW TO POSITION YOURSELF IN THE MARKET PLACE

HOW TO CREATE THE CONCEPT FOR YOUR FIRST BOOK

WHAT MULTI-AUTHOR BOOKS ARE AND WHY THEY ARE A GOOD FIRST STEP

THE SINGLE BEST WAY TO SELL OUT YOUR FIRST BOOK IN 30 DAYS OR LESS

WHY THE TITLE AND THEME MUST BE SUPER NICHE

HOW TO MAKE SIX FIGURES FROM YOUR PUBLISHING COMPANY IN THE FIRST YEAR

WHY THIS IS A LUCRATIVE BUSINESS IN ANY ECONOMY

WHAT YOU WILL LEARN…

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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Page 6: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

LARGE PUBLISHING HOUSES REJECT MOST AUTHORS. MOST AUTHORS WILL SAY YES TO YOU.

01WHY FEMALE OWNED PUBLISHING HOUSES MATTER

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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Female owned publishing houses create opportunities for those who have powerful stories to tell.

Page 7: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

IT’S NOT ABOUT YOU.

It’s about presenting your books in a clear, distinctive, and desirable way so perspective clients see

themselves as being a good fit in your projects.

02HOW TO POSITION YOURSELF IN THE MARKET PLACE

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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If you you wish to experience the most success in the shortest amount of time, shift the focus off yourself and perceived

shortcomings to the desires of your perspective clients.

Page 8: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

TWO MAIN TYPES OF BOOKS THAT SMALL PUBLISHING HOUSES CREATE:

1. Solo author books

2. books

MOST PEOPLE WHO DESIRE TO WRITE A BOOK HAVEN’T FINISHED BECAUSE THEY:

Believe they do not have the time

Lack clear guidance and support

Do not have $10k+ to invest in the project

SOLO BOOKS ARE DAUNTING FOR THE AVERAGE PERSON.MULTI AUTHOR BOOKS ARE A GREAT ALTERNATIVE.

03HOW TO CREATE THE CONCEPT FOR YOUR FIRST BOOK

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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WHAT ARE MULTI-AUTHOR BOOKS?

THEY ARE ONE BOOK WITH A SPECIFIC THEME THAT 20+ AUTHORS CONTRIBUTE A CHAPTER TO.

Typically each chapter is words.

The authors are taught how to write their chapter and bio so it encourages readers to contact them.

The , , and cover design are included in the fee

for participating in the book.

The fee to participate can vary but it’s wise to keep it around $ USD per person.

MULTI-AUTHOR BOOKS MAKE IT POSSIBLE TO BECOME A PUBLISHED AUTHOR FOR A FRACTION OF THE PRICE OF A SOLO BOOK.

Page 9: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

WHO IS IDEAL TO PARTICIPATE IN MULTI-AUTHOR BOOKS?

Coaches/Consultants

Course creators

Corporate leaders

Network marketers

Anyone who wants more visibility for their brand, business, career path

Anyone who is looking to stand out in their industry by creating authority and credibility

Marketing to those who wish to see are ideal.

In our next training we will address the single best way to sell out your first book in 30 days or less and why

the title and theme must be super niche.

FOR NOW I WANT YOU TO DO ANSWER THESE QUESTIONS

1. Who would be fun and interesting to have in my book?

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Please post in the group and tag ADRIANA if you have questions.

2. Where are they in their business and career?

3. What is their annual income?

Page 10: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

You get to decide how many contributors you accept in each multi-author book. Based on what I teach, it’s

important to sell at least spots, but there is no limit.

THIS IS YOUR BUSINESS, you get to decide.

The books that sell out the FASTEST, have the most impactful .

It is tempting to think that a broad theme is smart because it will appeal to more people, but the opposite is true.

Choosing a title and theme that is super niche is non-negotiable if you want to sell out fast.

IT’S BEST WHEN IT’S A THEME:

04THE SINGLE BEST WAY TO SELL OUT YOUR FIRST BOOK IN 30 DAYS OR LESS

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

YOU ARE PASSIONATE ABOUT

OTHERS CAN SEE THEMSELVES IN

EXCLUDES MOST OF THE POPULATION

Makes your authors feel like they are in an experience.

When people read your title online, in an email or message, you want them to IMMEDIATELY think, OH MY GOD

THIS IS ME. I have something to contribute. I have an experience and story that NEEDS to be in this book.

I CANNOT LET THIS OPPORTUNITY PASS ME BY.

Before attempting to create a title and subtitle, create a .

Write this down and see what comes to you when you’re on a walk, taking a shower, or in a meditation.

What kinds of stories do I want to feature in my first book?

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Page 11: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

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HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

How do I want people to feel when they read these stories?

THE BOOKS YOU CREATE WILL LIKELY BE INSPIRED BY THEMES YOU COULD WRITE ABOUT.

Next let’s look at titles that some of my clients have created:Baby Got VBAC: An Inspiring Collection of Wisdom for Better Births After a Cesarean

Leading Through The Pandemic: Unconventional Wisdom from Heartfelt Leaders

Wild Woman Rising: Brave Women Who Carved Their Own Path

Now ones that I created:Trailblazers: 27 Female Leaders Share How They Use Their Gifts To Guide Others

Leaders: Women Who Change The World Through Their Business

Empire Moms: Women Who Built Their Business For, Around, and With Their Children

Phoenix: Inspiring Stories of Women Who Have Overcome Challenges & Risen To Find Hope & Purpose

Awakening: Meet the Women Birthing a New Earth

Visionary:The Future Belongs To Those Who Can See In The Dark

Next we’ll look at how to make six figures from your publishing company in the first year and why this is a

lucrative business in any economy.

FOR NOW I WANT YOU TO…

1. Create 3+ titles and subtitles for your first book

2. Get your first handful of YESES

Please post in the group and tag ADRIANA. PART TWO WILL BE SHOWING YOU HOW TO WRITE A 1-2 POSTS ON SOCIAL MEDIA

TO GET YOUR FIRST HANDFUL OF PAYING CONTRIBUTORS.

Page 12: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

05HOW TO MAKE SIX FIGURES FROM YOUR PUBLISHING COMPANY IN THE FIRST YEAR

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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THIS TRAINING REALLY SHOULD HAVE COME WITH A DISCLAIMER…

There is NO reason to consider starting your own publishing company if you do not see yourself creating at

least $100k a year in it. As a general rule of thumb I recommend selling each chapter of a multi-author book at

$1000 USD or more for two reasons:

1. You want to be working with a $20k+ budget to cover editing, formatting, cover design, an assistant, and your

paycheck.

2. You want to market to an audience that regularly invests invests in their personal and professional

development. This audience will not think twice about investing $1000+ to be in your book.

YOU CAN FORGET ABOUT:

OVERCOMING OBJECTIONSFOLLOWING UP FOR WEEKS & MONTHS

HEARING MONEY STORIES, EXCUSES, AND DRAMA

When you your books correctly, them well, and to only

successful people who have MONEY.

If you price yourself low you will be dealing with a very different individual that will actually take up more time

and energy from you and your team.

THE BEST CLIENTS ARE NOT ATTRACTED TO LOW, ENTRY LEVEL PRICE POINTS. WHICH BRINGS US TO THE NEXT POINT…

If you would like to create a lucrative, recession proof business, it is critical that you market to those who are

not negatively impacted by fluctuating economies.

Page 13: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

SUCCESSFUL PEOPLE HAVE:

SAVINGS INVESTMENTS

MULTIPLE STREAMS OF INCOMETHE ABILITY TO ADAPT AND ACTUALLY MAKE

MORE MONEY IN .

IN OTHER WORDS, DO NOT MARKET TO BROKE PEOPLE.

This is not a charity. This is a business that is perfectly aligned to those who believe that books are a sound

investment.

NOW LET’S LOOK AT THE NUMBERS…THERE ARE TWO WAYS TO MAKE MONEY ON EACH MULTI-AUTHOR BOOK.

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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Front end – The fee charged to participate in the book

Back end – Upsell services, products, retreats etc.

Set the intention to create at least $15k profit on the front end and at least $35k profit on the back end.

That means you take home about $50k per multi-author book your publishing company creates.

Next consider how many books you would like to create a year and multiply this out.

1. How much income would your publishing company need to create in order to make it worth it for you?

Please post in the group and tag ADRIANA.

Page 14: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

06WHAT YOU WILL LEARN IN AMA PUBLISHING CERTIFICATION PROGRAM

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

MONTH 1

How to be 10 feet tall and bullet proof

How to position your book for success

How to create the concept of your first book

Strategies for getting your first handful of YESES without a website

How to market without spending all day on social media

How to create a short and easy sales process

Terms and conditions to use on your payment page

How to create an exciting community for your authors

The first three steps to give your new clients

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MONTH 2

How to embody being the owner of a publishing company

How to hire a team of experts that you don’t have to babysit

How to create an eye catching cover

Methods for getting your authors sharing the book before it launches

Ideas for how to create first class support for yourself

CEO behavior and pitfalls to avoid

How to collaborate, network, and create an affiliate team

Page 15: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

MONTH 3

How to make the most of the book for you and your authors

How to get your clients featured on podcasts, summits and in the media

Timelines for deadlines to keep the book on track

How to have a successful best-selling launch strategy

How to prepare your authors for the release of their book

Ideas for creating upsells for your clients

How to seamlessly integrate the publishing into other businesses

How to use the publishing company to elevate your brand

MONTH 4

How to market the book after the launch

The easiest way to launch and sell out your second book even faster

How to work with solo authors and where to find them

Learn advanced strategies that do not require you to sell anything

Techniques for expanding your capacity to receive more money with less effort

Access to Certification 2.0 where you learn how to scale your publishing company to 7 figures

MONTH 5-9

Repeat, reinforce, and support you on your journey.

We are always adding new sessions and trainings based on the needs of our clients.

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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Page 16: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

073 WAYS WE CAN WORK TOGETHER

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

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Perfect for the woman who is drained by group programs, moves quickly and desires to make $250K or more a year.

Includes:

Lifetime access to AMA Publishing Certification Program Library

Weekly 30 minute calls for first 3 months, then 1 monthly 30 minute call

Voxer support between calls

Email support with my entire team

We’ll help you create a personalized monthly plan to reach your financial goals

$12,000 INITIAL PAYMENT THEN 6 MONTHLY PAYMENTS OF

$6,000$3,600 INITIAL PAYMENT THEN

6 MONTHLY PAYMENTS OF

$1,800 2 PAYMENTS OF

$1,800

BUY NOW BUY NOW BUY NOW

PRIVATELY 1:1

PAY IN FULL BONUS: Lifetime Access to my bestselling courses, How to Turn Your Stories Into Sales, Easy Sales, 7 Clients in 7 Weeks, How to Make $100k from Your FB Group, How to Get 6-12 Clients From Other Peoples Groups, Sacred Storytelling

GROUP PROGRAM HOME STUDY COURSE

Perfect for the woman who is motivated by a group, thrives in a supportive community, and desires to make $100k or more a year.

Includes:

Lifetime access to the AMA Publishing Certification Program Library

Weekly 60 minute trainings and Q&As

Join a community to celebrate wins and network with for nine months

Perfect for the woman who loves learning on her own, is self disciplined and a finisher.

Includes:

Lifetime access to the AMA Publishing Certification Program Library

or pay in full and save $8,000

ALL PRICES ARE IN USD

or pay in full and save $2,400 or pay in full and save $600

Page 17: MASTERCLASS...HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS 4 WHOLEHEARTED Block off 30-60 minutes a day to watch a training (LIVE is awesome if it works for your time zone)

083 EASY STEPS TO ENROLL

HOW TO START YOUR OWN PUBLISHING COMPANY MASTERCLASS

1. CHOOSE THE PROGRAM THAT IS BEST FOR YOU

2. CLICK THE PAYMENT OPTION THAT WORKS BEST FOR YOU

3. ENTER YOUR CREDIT CARD AND BEGIN THE ADVENTURE!

IF YOU WOULD LIKE

TO BOOK A CALL WITH

ADRIANA TO SEE WHAT IS

BEST FOR YOU, CLICK HERE

TO BOOK A SALES CALL.

BOOK SALES CALL

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