MASTER C

LASS

ON V

IRAL

CAMPAIG

N

MYTH BREAKER!

“ Viral Videos Can’t be Made…

Things Just Go Viral…”

Definition of Virality?

“To Each, His Own”

Let’s see how our Experts

Actually Look Like?

Ask the EXPERTS?

ACP Pradyuman (CID)

[Client: Demand Side]

Dr. Salunkhe (CID)

[Agency/Creator Network: Supply Side]

Common Link: The ‘I can crack this Sh*t’ or ‘Hey Surekha.. Look Eureka’ Moment

The Real Hero:

Daya (CID)

• GateCrasher• Super Powerful

• Effective• On Your Face!• ‘Loves’ to Deliver!

CONTENT

In a Nut-Shell:

Real Content King!

Just ask yourself 1 simple question…

Before you think of making it

‘Viral’….

How much do you even know about the platforms

where your videos will go ‘Viral’?

Did you Know?:1 ) 300 Hours of Content uploaded on Youtube Every Minute

[18,000 Hours of Video are uploaded on YT every hour or 18,000 Days of Video Are uploaded every day

Note: It would take you around 50 Years to watch all the Youtube Videos that were uploaded yesterday]

2) Half of Youtube views are on Mobile Devices

3) Minimum 500 years of Youtube Videos are watched everyday

on Facebook

4) 60-75 Million unique users per month in India

5) 60% of a Creator’s views comes from outside their home

Country

6) 3 Billion Views Per Day on Facebook

7) 7 Billion Views Per Day On Youtube

Viral Video Campaigns…

But did anyone notice this small button called:

‘SHARE’

5 Top Ingredients

for the perfect

‘Viral’

Recipe

1) Timing

2) Trends 3) Reach 4) Multi-Platforms

5) Golden Rule: Content Is king!- Views Don’t Matter, Watch Time Does- Likes Don’t Matter, Reach Does- Videos Don’t Matter, Channels Do

Thank You