masterclass social media en overheidscommunicatie
Post on 17-Oct-2014
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Masterclass over de achterliggende succesfactoren achter social media en de impact daarvan op overheidscommunicatie. In opdracht van Ministerie van Justitie, 8 april 2010. meer info: [email protected]TRANSCRIPT
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Een pleidooi voor geekness!overheidscommunicatie in het digitale tijdperk!
Masterclass voor MinJus, 8 april 2010!Tom De Bruyne, partner Boondoggle!
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Tom De Bruyne – chief fluffyness! Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl! Read me on blog.boondoggle.eu and Frankwatching.com! Read our Boondoggleisms on Lexicon.boondoggle.nl! Download my presentations at slideshare.net/tomdebruyne! Connect with me on Facebook or Linkedin! Join my Facebook cause for more films containing people with worn off shoes! Browse through my bookmarks on del.icio.us/tomdebruyne! Vote for someone else on Cutest Male Geek Competition!
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The internet is a conversation network!
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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation!
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Victim of the conversationA little fairytale about a drunk minister!
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Aftoetsen van strategische uitgangspunten! Aftoetsen van eerste concepten! Afspraken over oplevering!
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Nathalie Lubbe Bakker writes article!
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Belgian Newspaper picks up the story via a few blogposts that pointed at this story!
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De Crem warns against this dangerous blogosphere trend!
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Blogosphere and Twitter.com conversations explode!
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Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable!
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De Crem apologiges in public!
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Fueling the conversationA (very) little fairytale about a popstar and two smart Belgian students!
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Participating in the conversationA fairytale about geeks!
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BART DE WAELE – AN ENTREPRENEURIAL GEEK !
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SHARING !
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NETWORK EFFECTS!
NR 1 MEDIA RESOURCE ON SOCIAL MEDIA!PARTICIPATION IN SEVERAL STARTUPS!OFTEN SOUGHT SPEAKER!EXCELLENT REPUTATION FOR NETLASH!IMPRESSIVE NUMBER OF TOUCHPOINTS!MASSIVE GOOGLE JUICE!…!
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MAXIME VERHAGEN– A POLITICAL GEEK !
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ROBERT SCOBLE – A CORPORATE GEEK !
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DAVID ARMANO– A FREELANCE GEEK!
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LINKBAIT MASTER!
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KEVIN WERBACH – BUSINESS SCHOOL GEEK!
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Geeks have one thing in common: !They are passionate about what they do!
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IGNORING / IGNORED BY THE CONVERSATION!A FAIRYTALE ABOUT A NEW CEO!
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ERIC BRAND– CEO SKYNET!
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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation!
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THE MORAL OF THESE FAIRYTALES!
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The internet is a conversation ecosystem !in which “stuff that matters” floats around!
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Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think!
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From “knowledge is power” to !“sharing knowledge is power” !
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In a hyper transparent world, you are what you contributed… and Google filters it for everyone!
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In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone !
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Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation!
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It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space!
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Tom De Bruyne – chief fluffyness! Follow me on Twitter: twitter.com/tomdebruyne en twitter.com/boondogglenl! Read me on blog.boondoggle.eu and Frankwatching.com! Read our Boondoggleisms on Lexicon.boondoggle.nl! Download my presentations at slideshare.net/tomdebruyne! Connect with me on Facebook or Linkedin! Join my Facebook cause for more films containing people with worn off shoes! Browse through my bookmarks on del.icio.us/tomdebruyne! Vote for someone else on Cutest Male Geek Competition!