Innovation Stories Innovation Stories42 43

majority of our energies on quick success. In the past 18 months, we have refocused our goals. Now, we are pushing product innovation to create a diaper whose upstream production and downstream disposal will be regenerative—truly cradle to cradle rather than cradle to grave.

We see in consumers an anomaly between the genuine concern most people have for the planet and the dominant practice of mindlessly purchasing and throwing away conventional disposable diapers. We are now in the process of creating a product that will serve the real needs and desires of parents globally: an a�ordable, accessible diaper that is gentle and breathable for their babies and a diaper whose production and disposal regenerates the environment

is a vital tool to help us reach this goal.

The currentdisposable inserts, used with our reusable diaper covers (gPants) are a more sustainable diapering system with

disposable diaper in the market. Unlike most single-use diapers, including “bio”

diapers, diapers with compostable parts or diapers that are dyed brown, gDiapers contain no polypropylene or polyethylene. These plastics persist in the environment long after disposal with no ability to break down(about

Home composting disposable inserts (wet ones only) create a usable humus. There is no other disposable diaper, on the market that can make all of these claims. Further, gDiapers o�ers a cloth insert which, with a gPant, o�ers a fully reusable system.

our disposable inserts, gPants and cloth inserts. But in our innovation story, our current products are only a starting point. Our ultimate goal is to eliminate conventional disposable diapers from the planet.

It has taken us nearly 8 years in business and

in it to do well by doing good. But we saw that, like most companies, we were actually focusing the vast

MATERIAL HEALTH

gDiapers disposable inserts are more than 75% cellulose-based. gDiapers disposable inserts have four main ingredients: cellulose tissue, cellulose coverstock,

the materials of other leading diaper brands is below. Note that gDiapers disposable inserts contain

neither of the plastics polypropylene or polyethylene. It’s unknown how many years it will take for these diapers

years. In diapers, these plastics impact babies heath, limiting breathability and causing diaper rash.

MATERIAL REUTILIZATIONSince our company’s inception, gDiapers has o�ered diapering with meaningful material reutilization. gDiapers’ disposable inserts (wet ones only) break down in home composts in 3 months, creating rich, usable soil. gDiapers compostable diaper insert is diametrically

the pinnacle of Cradle to Cradle principles.

ENERGY CONSERVATION

We have seen our Cradle to Cradle commitment spread to our disposable insert manufacturer in the Midwest. Our manufacturer, a much larger business than gDiapers made the switch to 100% renewable energy thanks to our commitment to the Cradle-to-Cradle process. And that was just the beginning. Today, their recently renovated

buildings that capture natural light, a near 100% rate of recycling that generates revenue for them, an onsite

carpeting. All thanks to our much smaller Portland, Oregon-based company.

Thanks to the Cradle to Cradle process, our much bigger partner made the switch to 100% renewable energy.

SUSTAINABLE DIAPERING SYSTEM