mathieu turpault director of design mturpault @ bresslergroup.com victor bruzeau designer rob tannen...

Mathieu Turpault Director of [email protected] Victor Bruzeau Designer

Rob Tannen Director of [email protected] Vedang Kulkarni Designer

Augmented reality meets sketchup by Bruce Branit

Connecting unmet needs with emerging

technologies 11.March.2012

InternationalHouseware Show

2400 Market Street, Suite 1-2

Philadelphia, Pennsylvania 19103

Presenter’s Background

Rob Tannen PhD/ Director of research & interaction design / 16 years in product + interface research for brands including Bosch and Thermador / Certified Professional Ergonomist

Mathieu Turpault/ Partner and Director of Design / 15 years of product development experience including Black&Decker and Hamilton Beach / Industrial Design background / Focused on User Interface and Industrial Design integration by process and Multi Sensory Brand Language (MSBL)

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Houseware ShowPresentation

Connecting User Needs and emerging technologies

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Contents

① Introductions

② Bresslergroup & our experience with housewares

③ User need research methodologies overview

④ Emerging technologies

⑤ Defining our users

⑥ Unmet user needs around the house

⑦ Wrap up & next steps

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Who We Are

• 40 years of research driven product development experience

• Industrial Design, User Interface and Engineering services

• Consumer / Commercial / Medical markets

• International and multi-cultural staff

• Over 150 international patents and design awards

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Houseware Expertise

• Long lasting relationships with globally trusted housewares brands

• Expertise in kitchen and cleaning appliances

• From small to large appliances

• Extensive user research in this market

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Houseware Expertise

• Applica, SpaceMaker product line

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Houseware Expertise

• CleanCut, Automatic paper towel dispenser

What We Do

• User Research

• Design

• Engineering

Identify unmet user needs

Track emerging technologies

Innovative productsTechnical innovation

We apply creative technical innovation to connect unmet user needs with emerging technologies

Connecting Indoor and Outdoor IHHS 2010

• Project Goals

– Connecting associated indoor and outdoor activities

– Provide sustainable, energy efficient solutions

• Outcomes

– Presented trends at Housewares Show (2010)

– Conceptualized new ideas in appliance design focusing on sustainability and human factors

Kitchen 2.0 Research & Ideation IHHS 2011

• Project Goals

– Define emerging social trends and opportunities in kitchen and cooking-related behaviors

– Develop near-term concepts synthesizing user experience, sustainability, ergonomic and social trends

• Outcomes

– Conceptualized “MySpice” resource-sharing app

– Conceptualized new ideas in appliance design focusing on sustainability and human factors

ResearchMethodologiesUser

• Triangulated – pulling information from multiple research methods to identify gaps, opportunities & conflicts

• Sequenced – utilizing qual then quant research methods to first define the how , then the how much

• Actionable – translating researching findings into specific design challenges with measurable outcomes

Research Methodologies

Quantitative

Qualitative

Generative Evaluative

Statistical/Conjoint Analysis

Surveys

Usability Testing

Attribute mappings

Ethnography

User-Generated Design

User Interviews

Market ResearchTask Analysis

Ergonomic Assessment

• Contextual field observation to learn how products are used in real-world tasks and environments

• Identifies gap between designers intent and consumers actual use

• Encompasses multiple dimensional including ergonomics, workflow, aesthetics and brand perception

Ethnographic Research

• Remote version of contextual research; participants self-record activities prescribed by researcher

• Ideal for longitudinal studies and activities that take place over broader time/space periods

• Provides time/cost savings and improved geographical access

Remote Ethnographic Research

• Above and beyond the traditional focus group - participatory design processes

• Hybrid methodology combines individual feedback or home-based research with follow-on group collaborations

• Covers multiple dimensional including ergonomics, workflow, aesthetics and brand perception

Concept Evaluation

TechnologiesEmerging

Emerging Technologies

LackOf

Sleep• Vibro-tactile feedback• Multi-sensorial touch• Computer and medical

Sophisticated user interface technologies

developed for smart phones and tablets as

well as complex medical equipment will find

its way into more mainstream products,

offering great opportunities for richer user

experiences.

Haptics


Bio-sensing

Cardio watches

Brain wave-controlled video games

Nike+ pressure sensor shoes

Clothing application

• Photometric• Electrochemical• Contact Vs. wireless

A lot of wearable medical devices as well

as consumer wearable devices are

leveraging this technology to capture bio

data mostly for audit and prognosis

purposes. The technology is evolving from

contact technology to non-contact

technologies broadening the potential

applications


Cloud computing

• Light computing (client)• Servers at remote locations• Information portability

Decentralization and delocalization of

computing will enable greater portability of

data and applications throughout the

home. Low-tech computing technology

could be added inexpensively to many

devices enhancing their core functionality

exponentially


Touch sensitive surfaces

• Touchscreen• Capacitive sensors• Projected

This well established technology for

computer applications is venturing into new

potential applications where any surface

could be turned into a touch sensitive

surface. The maturing of these new

technologies will open up a lot of

opportunities around the house.


Augmented reality

• Advances in computer technology• 3D Computer Aided Design (CAD)• Becoming usable

Augmented reality has long been seen as

an awkward technology requiring complex

gears and equipment. Advanced in

computer technology and 3D modeling are

making this technology viable from a user

stand point through the use of standard

smart devices


Tele presence

• Work video conferencing• Working from home

While professional video conferencing

systems are adopted at work such as the

Cisco Tele-presence systems, software

solution such as Skype and Face-Time are

becoming ubiquitous at home. While still

confined to smart phones, tablets and

computers, we are likely to see an

expansion of usage enabled by cloud

computing

Our usersDefining

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• Kate and Peter are in their late 40s, early 50s and have 2 children, Jessi 13 and Ben 24.• Ben recently came back from college• Our focus today will be on Kate and Ben

Meet the Parker family

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Meet the mom: Kate, 48

• Kate is happily married to Peter. They both have well establish white collar jobs and work full time. Kate is a marketing manager for a mid-size manufacturing company, her job is very demanding and she tend to work an average of 50 hours a week.

• Time is a precious commodity around the Parker’s house and Kate does not have much time to deal with life at home. She needs to rely on Jessi and Ben to help out around the house.

• While Kate is approaching her 50s, she is an avid user of social networking services such as Facebook and LinkedIn. This is largely a consequence of her attempt to learn about these social networks for the purpose of understanding her daughter’s aspirations and attractions. She is constantly connected and cares very much about her friends opinions and regularly checks with her girlfriends on trivial matters.

• Starved for time at home• Relies on kids to help out around the house• Social networking junkie

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Meet the son: Ben, 24

• Ben is a Millennial, he recently graduated from college but was force to come back home as he was unable to find a job to leverage his knowledge and capabilities. Ben is part of what's called the boomerang generation, coming back to where they came from.

• Ben is highly educated, has always been very well taken care for. As a millennial he has a sense that society and by extension his family owes him back for all of his hard work.

• Returning home and helping out around the house is a difficult concept for Ben to grasp because of his sense of entitlement

• Is back home, not by choice• College education• Sense of entitlement

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• A day in the life of the Parker family, looking specifically at Kate and Ben

• Unmet needs identified during multiple projects

• Tasks and areas that seemed to have received very little attention

Unmet Needs Identification

Dinner timeWaking up Getting ready Daily choresWalking the dog

User needsUnmet

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Waking up - 7:00

Problems & opportunities

• Difficulty waking up• Tired during the day• Low quality sleep• Not sleeping enough

The Bedroom has remained an area

hermetic to technology advances. With the

exception of alarm clocks but advances in

bio sensing and haptic offer a number of

opportunities that could solve a number of

problems.

LackOf

Sleep

Different Sleeping HabitsWaking Up Late

Haptics

Bio-Sensing

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Waking up – Smart Bed

• Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro-tactile feedback and temperature changes along with light therapy for a gentle awakening

Wireless sensors sense circadian sleep cycles

Heating and cooling can help in the process of falling asleep or awakening

Vibro-tactile feedback vibrate the bed for gentle awakening

Light therapy brightens the room on a schedule consistent with the circadian rhythm

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Waking up – Smart Bed

• Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro-tactile feedback and temperature changes along with light therapy for a gentle awakening

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Getting ready - 8:00 AM


• Dressing up for work• Dressing up with the weather• What will others think?

Getting ready for work can be a difficult

task for a number of people. Keeping track

of business meetings and the limited

number of business outfits available,

dressing in a weather appropriate way or

making sure that others will vet our design

decisions are all issues that need to be

dealt with.

Cloud computing

Augmented reality

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Getting ready – Smart mirror

• The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe

Cloud computing connects all of your date and aggregates information for a richer user experience

Virtual dressing 360Digital wardrobe can be selected to be mapped to Kate’s body image reflection for digital dressing

Weather and calendar forecastsSoftware applications can connect to daily planner or weather forecast and generate computerized predictions (learn as you go)

Social network inputConnection through social network site would enable Kate to get a short selection of trusted

connections to comment and vote on outfit options

Face recognition software application automatically adjusts the setting between users

to create personalized experiences

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Online shoppingCould develop standards for online clothing digital format so that Kate can digitally try outfits from her favorite retaillers

Delayed video outputThis is not a mirror but a video feed. It detects

when Kate turns around 360 degrees and delays the video feedback so that she can look at her

back or replay the spin back and forthBiomorphic data acquisitionSmart applications can track general body dimensions and make recommendations based on body type and dimensions

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Benefits

• Virtual dressing• Saves time• Optimizes wardrobe usage• Enables future online shopping

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Bio-Sensing

Walking the Dog - 11:00 AM


• Lack of exercise• Improper nutrition• High cost of veterinary care

Finding guidance on how to train, walk or

feed pets is a real issue for a number of pet

owners, one that could be solved by simple

existing technology solutions already

applied for human health tracking.

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Walking the Dog – Smart collar

• App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities

Bio sensingHeart monitoring and general vital signs trackingAnd bluetooth connection to nearby smart devices

Data loggingStores information for

recommendations, trend analysis and veterinarian

download

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Daily Chores - 5:00 PM


• Lack of cleaning expertise• Broad range of cleaning products• No objective evaluation of effectiveness

Cleaning around the house is perceived by

everyone as a chore, a repetitive task that

requires skills and attention to details. There

is a generational shift where housecleaning

skills are not being taught or transferred from

parents to children as much as it used to

Augmented reality

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Daily Chores – Cleaning window

• Uses object identification to provide user with best practices for cleaning and maintenance

Augmented realityThe App lets Ben scan the room through the augmented reality window of his smart device

Planning and To-Do listsA cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day

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Dinner time - 8:00 PM


• Work/home boundaries• Over reliance on technology• Lack of social interaction

As technology becomes more ubiquitous

around the home it becomes increasingly

difficult to maintain clear boundaries

between home and work. Tech devices are

used to keep kids occupied and

disconnecting them from their device can

lead to fights. The social interactions suffer

and family cohesion can be at risk

Cloud computing

Touch

Tele-presence

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• The smart table is leveraging technology to increase and enhance social interactions

Dinner time – Smart table

Wireless jammingThe table disables router wireless functionalityThe rest of the house data transfer goes dead, it is time to get diner together

Selective interactivityTouch sensitive glass can display any content but could also display a chosen wood veneer look and feel for a more traditional dinning experience

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Selective interactivityIndividual content could be enabled but controlled based on social interaction objectives

CommunicationContent could be shared as talking point for the whole family to communicate on news related matter


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Tele-presenceEmbedded and integrated technology can turn this small dining table into a virtual friends and

family dining experience

Tele-presenceDining with Grandpa or aunts and uncles becomes easier and can increase social interactions within larger family circles


We slept with Kate

Watched her get dressed

Went running with Cricket

Learned how to clean

Had diner with the whole family

Next Steps

• Internal filtering of concepts based on value, feasibility and intellectual property factors

• Iterative design refinement and prototyping paired with consumer input and testing

• Full product development process through engineering and development

Thank You.

mathieu turpault director of design mturpault @ bresslergroup.com victor bruzeau designer rob tannen...

Documents

user experience

user interface

emerging technologies11

usersunmet user needs

director of design

product interface research

appliance design

design awards copyright