Matter.

Various whiteboard displays

Values of Public Media

Mindsets of Entrepreneurship

Connect

Educate

Empower

Inform

Inspire

Prototype-driven

Human-centered

Scalable and sustainable

B

D T

Viability:Is it a business?

Feasibility:Can we get there?

Desirability:Do users want it?

BrainstormingRules

Defer judgment

Go for volume

Encourage wild ideas

Build on the ideas of others

Headline

Stay on topic

One conversation at a time

Be visual

Hi! We are team ______We believe the world is _____ (steep trends)

Our customer is _____ (POV)

And our solution is _____We make $ by _____The market size is _____This is a $_____ opportunityOur competition includes _____ _____ _____

(more)

But our competitive, sustainable advantage will be _____ _____ _____You should bet on our team because _____ _____ _____ (desirability, feasibility, viability)

Our key risks are _____ _____ _____Above all, to succeed we need to _____ _____ _____Our key next steps are _____ _____ _____And we are asking for $___ to do that in ___ months.

Thank you! What questions do you have?

Comment form for judges

I like . . . I wish. . .

Questions Ideas, connections

Be Needs Focused

Be human-centered

Be solution agnostic

Observe

Immerse yourselfGo to the Gemba (“the real place”)

Know your POV

Seek deep empathy

Be detached from solution

Embrace Constraints

Bias toward actionThe world is not your oyster

Plant a flag

Time Box Exploration

Fix time and budget; flex scope

Navigate the fog of entrepreneurship

Seek discomfort

Simplify to Amplify

Be Highly Collaborative

Step into team dynamics

No stealth mode

Leverage your diversity

Be ambassadors

Be helpful

Seek shared insights

Seek feedback

Give feedback

Tell Stories

Be visual

Saturate your space

Take photos

User + context + need + insight

Facts aren’t insight

Take time to synthesize

Be Bold and Disruptive

Have an opposable mind

Hunt Goliath

Challenge conventional wisdom

Seek big, viable impact

Believe in Intentional Serendipity

Bias toward action

Stumble across your opportunity

Get out in the world

Take a leap of faith

Fail Forward

You only fail if you don’t learn

Test your assumptions

State your assumptions

Be mindful of your focus area

Embrace imperfection

Learn something you can pivot off of