State of the Industry:Career Growth and the Question of Skills Vs. Experience

MATTHEW ROTHENBERGCareer Columnist, CBS MoneywatchAuthor, Your Better Than Your Job Search

#careercircus

Skills vs. Experience:Taking Your Act to New Markets

Written and edited hundreds of articles about the job search

Matthew Rothenberg

Looking for a Sober Person

Early Help Wanted Ad, Virginia Gazette, 1752

When I Grow Up…I Want to File All Day

50,000+ Employment Websites

The Job Search Formula

+ =

Right Candidate The Fit

Right Job

What Does All of This Mean For Us as Content Professionals?

Corporate America Needs You

Content strategy is hot.

Marketing is content.

On a job hunt, you are the content

Speak Their Language

It’s not about what you want.It’s about the value you provide.

Your personal brand needs todemonstrate prove that value

Sticky Sells: You and Your Content

You need to assess the core of your value: The ability to create sticky content that creates bottom line value.

You need to sell that value at every stage in the search: networking, elevator pitches, resume, interviews.

Sticky Sells!

Create Opportunities

Content is a rapidly developing area. Help companies understand thepossibilities.

You may need to create a role or position that’s new.

Sticky Sells!

What value is content providing corporate America?

Q&A