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SOCIAL MEDIA GREEN LIVING

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THE NEXUS OF SOCIAL MEDIA & GREEN LIVING

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Creators

Critics

Collectors

Joiners

Spectators

Inactives

FORESTER SOCIAL TECHNOGRAPHICS

• How are people using social media technologies?

• What are people doing on the social web?

• How is your target market using the social web?

• Where can you build or add value to your product or service?

• Which social media tools or channels are right for your business?

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2008 MARKS THE TIPPING FOR SOCIAL MEDIA

“It will soon be no more remarkable that your grandmother reads a blog than that she reads email.” --Josh Bernoff, Forester Research

Spectators grewby 21%

Inactives droppedby 19%

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Advanta Bank Corp.

THE INNOVATION ECONOMY

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SOCIAL MEDIA MARKETING

• Company: Advanta

• Target market: Small business owners/entrepreneurs

• Objective: Reach younger, tech-savvy consumers

• Platform: Business Idea Community

• Incentive: $10,000 prize for monthly winner

• Launched: Sept 2007

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IDEABLOB RESULTS

• 4,000 Ideablob Ideas Posted to Date

• 80,000 Registered Users

• 600,000 Unique Visitors

• 3 Million Pageviews

• 35% of Ideablob Ideas are either Socially Aware or Green

• 75% of Winners have been Socially Aware or Green

• Take-Aways

• Business ideas on young people’s minds tend to have social benefits.

• People are more likely to support social entrepreneurship with their votes.

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• Company: Advanta

• Target market: Small business owners/entrepreneurs

• Objective: Engage small business owners & entrepreneurs in cause marketing

• Platform: Credit card & online community/blog

• Incentive: Branded credit card and competitive advantage

• Launched: 2008

SOCIAL MEDIA CAUSE MARKETING

“79% of consumers said if price and quality were similar, they would switch to a brand associated with a good cause.” 2008 Cone Cause Evolution Study

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info@mediamaxwell.com

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