maximise engagement with media and policy makers
TRANSCRIPT
STRATEGY TO MAXIMISE THE ENGAGEMENT OF STAKEHOLDERS WITH THE KEY FINDINGS OF THE REPORT ON THE IMPACT OF 10,000 SMALL BUSINESSES PROJECT.Julia Chance
HIGH PROFILE MEDIAStrategy for engagement
TARGET AUDIENCE BUSINESS EDITORS AND TV NEWS DESKS
ONLINE VIA SOCIAL MEDIA ONLINE VIA EMAIL FACE TO FACE AT EVENTS
RECEPTION FOR BUSINESS EDITORS AWARDS CEREMONY FOR GRADUATES GRADUATE ROADSHOW
INFLUENCERS ONLINE ONLINE VIA SOCIAL MEDIA ONLINE VIA EMAIL FACE TO FACE AT EVENTS
RECEPTION FOR INFLUENCERS AWARDS CEREMONY FOR GRADUATES GRADUATE ROADSHOW
HOW DO WE ACHIEVE ENGAGEMENT? LINK REPORT TO NEWS PEGS
DEBT
SKILLSJOBS
SOCIAL ENTERPRISE
BUSINESS
PRODUCTIVITY
ACCESS TO FINANCE
BUSINESS SPECIFIC
ECONOMY
CREATE MEDIA PACKAGES SEND MEDIA PACKAGES TO ALL NEWS DESKS
AND TV PLANNING DESKS
PREPARED MEDIA PACKAGE CONTAINS PRESS RELEASE– REPORT ON IMPACT OF 10000
BUSINESS WITH LINK TO PARTICULAR PEG CASE STUDY – GRADUATE BUSINESS LOCATION FOR FILMING/PHOTOS SELECTION OF INTERVIEW SUBJECTS
Make it EASY
10,000 SMALL BUSINESS STARS CASE STUDY 1 STEVE DAY
REVENUE 296%CREATED 119 NEW JOBS
JOB CREATIONBREXIT
BUSINESSECONOMY
FINANCEUNEMPLOYMENTCONSTRUCTION
PRESS RELEASECASE STUDY
FILM/PHOTO LOCATIONINTERVIEWEES
READY FOR MEDIA When Media pick up on any target PEGS
DEBT
SKILLSJOBS
SOCIAL ENTERPRISE
BUSINESS
PRODUCTIVITY
ACCESS TO FINANCE
BUSINESS SPECIFIC
ECONOMY
EVALUATION AND MONITORING
COMPLETE MONITORING TO ASCERTAIN EFFICACY AGAINST AGREED KPIS.
PR AGENCY OR WEB SERVICE TO DO PRESS CUTTINGS
GOOGLE KEY WORDS MONTHLY MEDIA/MARKETING REPORT REPORT
NATIONAL POLICY MAKERSStrategy for engagement
TARGETING POLICY MAKERS WHAT IS YOUR KEY MESSAGE? WHY IT IS IMPORTANT FOR POLICY? WHO CAN MAKE A DIFFERENCE? WHEN TO ENGAGE? WHERE TO ENGAGE? HOW TO ENGAGE?
TOP TIPFind out downtimes for target audiencesFriday AM for WhitehallBefore Elections for Civil Servants
TARGET AUDIENCE CABINET MEMBERS
ONLINE VIA SOCIAL MEDIA ONLINE VIA EMAIL/POLICY BRIEFING FACE TO FACE AT EVENTS
RECEPTION FOR POLICY MAKERS AWARDS CEREMONY FOR GRADUATES GRADUATE ROADSHOW
COMMITTEE AND SUBCOMMITTEE MEMBERS LOCAL MPS/COUNCILLORS NGOS THINKTANKS LOBBY GROUPS TRADE ASSOCIATIONS BUSINESS/INDUSTRY GROUPS GOVERNMENT ADVISORY BODIES
SPECIFIC TARGETS GREG CLARK – SECRETARY FOR BUSINESS CLIVE LEWIS – SHADOW SECRETARY FOR
BUSINESS DAMIEN GREEN – SECRETARY FOR WORK &
PENSIONS KAREN BRADLEY – SECRETARY FOR DIGITAL,
CULTURE, MEDIA & SPORTS IAIN WRIGHT – CHAIR OF BUSINESS, ENERGY
AND INDUSTRIAL STRATEGY SUBCOMMITTEE AMANDA MILLER – MEMBER OF BUSINESS,
ENERGY AND INDUSTRIAL STRATEGY SUBCOMMITTEE
ENGAGEMENT METHOD POLICY BRIEFING
WHY IS THE REPORT IMPORTANT TO THEM? WHAT ARE THE POLICY RECOMMENDATIONS? PUBLISH ON WWW.ASTON.AC.UK PUBLISH ON POLICY LIBRARY SEND TO KEY POLICY MAKERS SEND TO KEY COMMITTEES AND SUBCOMMITTEES IF LINKED TO CURRENT
INQUIRIES
POLICY WORKSHOP FOCUS ON POLICY MAKERS NEEDS CONDUCT IN DOWNTIME, MAXIMUM HALF DAY OPEN UP DIALOGUE ENCOURAGE POLICY MAKERS TO WORKSHOP FINDINGS
MEDIA RELEASES ASK POLICY MAKERS FOR QUOTES OR USE EXISTING SPEECHES/QUOTES FOR
PRESS RELEASES TAG THEM IN SOCIAL MEDIA
IN CONCLUSIONTHE STRATEGY IN A NUTSHELL
ENGAGEMENT METHOD
MEDIAUSE WEB TOOLS TO
TRACK MEDIA
COVERAGE AND ID PEGS
EMPLOY GRADUATES
AS CASE STUDIES
PREPARE MEDIA PACKAGES IN ADVANCE TO MAKE IT QUICK AND EASY TO GET COVERAGE
INVITE BUSINESS
EDITORS TO RECEPTION OR
AWARDS AND/OR
ROADSHOW
USE PEGS TO LINK REPORT
TO NEWS ITEMS
ENGAGEMENT METHOD
POLICY MAKERSUSE WEB TO
TRACK ACTIVITIES OF INDIVIDUALS
& COMMITTEES
(INC INQUERIES)
TARGET KEY POLICY
MAKERS ON SOCIAL MEDIA
PREPARE POLICY BRIEFING DOCUMENTS IN ADVANCE AND POST ON WWW.ASTON.AC.UK
AND POLICY LIBRARY
INVITE POLICY MAKERS TO
WORKSHOP OR AWARDS AND/OR
ROADSHOW
USE POLICY MAKERS AS
QUOTES FOR PRESS
RELEASES
THANK YOU FOR YOUR TIME TODAY
Presented by Julia Chance