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Maximize your Exposure to Colorado Restaurants

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Page 1: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Maximize your Exposure to Colorado Restaurants

Page 2: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

For all inquiries, please contact:

Nicolle ThompsonDirector of Sponsorship & Event Strategy303-830-2972 ext. [email protected]

Contact

Effective and direct methods

to highlight your company in

front of restaurant owners and

operators.

This is your opportunity to

connect with decision

makers at prestigious and

highly-attended events

throughout the year.

Maximize your Exposure to ColoradoRestaurants

Page 3: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

We invite you to partner with us this year!

The Colorado Restaurant Association is dedicated to the enhancement and success of Colorado’s foodservice industry.

Each year we support 4,500+ member restaurants through advocacy and education.

By being a sponsor of the Colorado Restaurant Association you are supporting our mission to promote and protect Colorado’s foodservice industry. You not only support us but you are supporting the entire industry.

We can tailor any sponsorship opportunity to meet your specific sponsorship objectives. In addition to these sponsorship opportunities, we are always looking for auction items, event volunteers, and product donations for many of the CRA and Colorado Restaurant Foundation functions.

This packet includes opportunities to maximize your exposure to the CRA membership.

Each event has varying levels of promotion, event recognition, admission to events and other benefits.

Our Mission

Page 4: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail
Page 5: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Corporate Sponsorship Levels

Page 6: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Platinum Level | $10,000

Up to $2,000 membership credit

30% discount on Colorado Restaurant

Show booth

30% discount on all CRA non-exclusive sponsorship

opportunities and advertisements

4 complimentary registrations to

Blue Ribbon Legislative Reception (January 2018)

4 complimentary registrations to the

Industry Spotlight Awards (June 2017)

4 complimentary VIP registrations to the annual

Denver Food + Wine Festival Grand Tasting (September 2017)

20 complimentary registrations to the

Colorado Restaurant Show (October 2017)

4 sets of CRA mailing labels to announce events and to

promote products and services

Company logo with link on CRA homepage for the

calendar year

Complimentary ad in 12 months of the Hospitality News

online newsletter

Company logo included in every new and renewing member

and vendor membership packet

Right to use “Platinum Corporate Sponsor of the Colorado

Restaurant Association” and identifying logo on your

company’s web site and on any printed material for the

organization

Identification as a CRA Corporate Sponsor on a display and

on screen at every major CRA event

Inclusion in quarterly ad/email recognizing corporate

sponsors in a CRA email or publication

2017 Corporate Sponsorship Levels

Gold Level | $7,500

Up to $1,250 membership credit

20% discount on Colorado Restaurant

Show booth

20% discount on all CRA non-exclusive sponsorship

opportunities and advertisements

3 complimentary registrations to

Blue Ribbon Legislative Reception (January 2018)

3 complimentary registrations to the

Industry Spotlight Awards (June 2017)

3 complimentary VIP registrations to the annual

Denver Food + Wine Festival Grand Tasting (September 2017)

15 complimentary registrations to the

Colorado Restaurant Show (October 2017)

3 sets of CRA mailing labels to announce events and to

promote products and services

Company logo with link on CRA homepage for the

calendar year

Complimentary ad in 9 months of the Hospitality News

online newsletter

Company logo included in every new and renewing member

and vendor membership packet

Right to use “Gold Corporate Sponsor of the Colorado

Restaurant Association” and identifying logo on your

company’s web site and on any printed material for the

organization

Identification as a CRA Corporate Sponsor on a display and

on screen at every major CRA event

Inclusion in quarterly ad/email recognizing corporate

sponsors in a CRA email or publication

Page 7: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Up to $500 membership credit

10% discount on Colorado Restaurant

Show booth

10% discount on all CRA non-exclusive sponsorship

opportunities and advertisements

1 complimentary registration to

Blue Ribbon Legislative Reception (January 2018)

1 complimentary registration to the

Industry Spotlight Awards (Summer 2017)

1 complimentary VIP registration to the annual

Denver Food + Wine Festival Grand Tasting (September 2017)

5 complimentary registrations to the

Colorado Restaurant Show (October 2017)

1 set of CRA mailing labels to announce events and to

promote products and services

Company logo with link on CRA homepage for the calendar

year

Complimentary ad in 3 months of the Hospitality News online

newsletter

Company logo included in every new and renewing member

and vendor membership packet

Right to use “Bronze Corporate Sponsor of the Colorado

Restaurant Association” and identifying logo on your

company’s web site and on any printed material for the

organization

Identification as a CRA Corporate Sponsor on a display and

on screen at every major CRA event

Inclusion in quarterly ad/email recognizing corporate

sponsors in a CRA email or publication

Bronze Level | $3,000

Up to $750 membership credit

15% discount on Colorado Restaurant

Show booth

15% discount on all CRA non-exclusive sponsorship

opportunities and advertisements

2 complimentary registrations to

Blue Ribbon Legislative Reception (January 2018)

2 complimentary registrations to the

Industry Spotlight Awards (June 2017)

2 complimentary VIP registrations to the annual

Denver Food + Wine Festival Grand Tasting (September 2017)

10 complimentary registrations to the

Colorado Restaurant Show (October 2017)

2 sets of CRA mailing labels to announce events and to

promote products and services

Company logo with link on CRA homepage for the calendar

year

Complimentary ad in 6 months of the Hospitality News

online newsletter

Company logo included in every new and renewing member

and vendor membership packet

Right to use “Silver Corporate Sponsor of the Colorado

Restaurant Association” and identifying logo on your

company’s web site and on any printed material for the

organization

Identification as a CRA Corporate Sponsor on a display and

on screen at every major CRA event

Inclusion in quarterly ad/email recognizing corporate

sponsors in a CRA email or publication

Silver Level | $5,000

Page 8: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

* Logo to be included based on when sponsorship is confirmed. To be included on all promotional mailings, sponsorship needs to be confirmed by December 31, 2017.

Page 9: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

* Logo to be included based on when sponsorship is confirmed. To be included on all promotional mailings, sponsorship needs to be confirmed by December 31, 2017.

Company logo included on all event signage

1 complimentary ticket to the event

Verbal recognition during the event

Supporter | $500

Company logo included on all event signage

4 complimentary tickets to the event

Verbal recognition during the event

Bronze Sponsor | $1,000

Company logo on all promotional material,

emails and website for the event*

Company logo included on all event signage

4 complimentary tickets to the event

Verbal recognition during the event

Silver Sponsor | $2,500

Company logo on all promotional material,

emails and website for the event*

Company logo included on all event signage

6 complimentary tickets to the event

Company logo on cocktail napkins featured at event

Verbal recognition during the event

Gold Sponsor | $5,000

The reception provides the opportunity for CRA members and participating restaurants to talk with state legislators about what is important to them and the industry. Promotional material is emailed to 4,500+ CRA members and physically mailed to 100 legislators. Approximately 300+ people attend the event annually.

January 2018

Page 10: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Logo displayed on signage at the event

4 complimentary tickets to the event

Verbal recognition during event presentation

Logo recognition on screen during cocktail

hour

Logo on all event promotional materials*

Silver Sponsor | $2,500

Logo displayed on signage at the event

Reserved table with 6 complimentary tickets

Cocktail napkins printed with company logo

Verbal recognition during event presentation

Logo recognition on screen during cocktail

hour

Logo on all event promotional materials*

Gold Sponsor | $5,000

Opportunity to introduce an award on stage

Logo prominently displayed on signage at the event

Premiere reserved table with 8 complimentary tickets

Cocktail napkins printed with company logo

Verbal recognition during the event presentation

Logo recognition on screen during cocktail hour

Opportunity to have 4 promotional slides scrolling on

screen during cocktail hour

Recognition in press release about event

Logo on all event promotional materials*

Platinum Sponsor | $10,000

The Industry Spotlight Awards celebrate the top stars in the restaurant industry. More than 300 attendees and decision makers in the industry attend this prestigious event. This event is promoted to the entire CRA membership via email and mail.

June 27, 2017

Page 11: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

* Logo to be included based on when sponsorship is confirmed. To be included on all promotional mailings, sponsorship needs to be confirmed by April 30, 2017.

** Subject to CRA approval

Logo on signage at the event

2 complimentary tickets to the event

Verbal recognition during event presentation

Logo recognition on screen during cocktail

hour

Logo recognition on signage near

entertainment

Opportunity to choose entertainment for event**

Entertainment Sponsor $1,000 (plus expenses)

Logo on signage at the event

2 complimentary tickets to the event

Verbal recognition during event presentation

Logo recognition on screen during cocktail

hour

Logo recognition on signage at dessert

station(s)

Opportunity to customize dessert for event**

Dessert Sponsor $1,000 (plus expenses)

Logo on signage at the event

2 complimentary tickets to the event

Verbal recognition during event presentation

Logo recognition on screen during cocktail

hour

Logo recognition on each centerpiece

Opportunity to design centerpieces for event**

Centerpiece Sponsor $1,000 (plus expenses)

Logo on signage at the event near donated

product

Verbal recognition during event presentation

Logo displayed on signage at the event

2 complimentary tickets to the event

Verbal recognition during event presentation

Logo recognition on screen during cocktail

hour

Product Donation

Logo on signage at the event

Verbal recognition during event presentation

Supporter | $500Bronze Sponsor | $1,000

Page 12: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

The Colorado Restaurant Association, Colorado Restaurant Foundation and Colorado Restaurant Insurance Boards of Directors gather annually for board orientation at The Broadmoor Hotel in Colorado Springs, CO. The boards include more than 80 decision makers from various restaurants and industry companies.

* Logo to be included based on when sponsorship is confirmed.

Company logo on all promotional material,

emails, signage and website for the events*

Complimentary tabletop exhibit at each event

4 complimentary tickets to each event

Supporter | $2,500

Company logo on all promotional material,

emails, signage and website for the events*

Complimentary tabletop exhibit at each event

10 complimentary tickets for each event

Partner | $5,000

Opportunity to introduce a speaker in the

series

30 second commercial or slides provided by sponsor

included on session recording

Company logo on all promotional material,

emails, signage and website for the event*

Complimentary tabletop exhibit at each event

20 complimentary tickets to each event

Recognition in event press release

PRESENTING SPONSOR $10,000

The CRA will be introducing a Master Class speaker series promoted to both CRA members and to the general public. This speaker series will feature prominent restaurateurs from across the country and will pair with a presentation on a business- related topic. This series will be a chance for sponsoring companies to network with series attendees and to promote the restaurant industry across Colorado. Each presentation will be recorded for viewing after the event by CRA members.

Master Class Speaker Series

Page 13: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Company logo included on all signage

Verbal recognition throughout orientation

Supporter | $500

Company logo on all event agendas

Company logo on all signage

Verbal recognition throughout orientation

Bronze Sponsor | $1,000

Company logo on all event agendas and dinner

menus

Company logo included on all signage

Opportunity to have 1 company representative at

board dinner

Opportunity to distribute promotional material at

orientation

Verbal recognition throughout orientation

Silver Sponsor | $2,500

Company logo on all event agendas and dinner

menus

Company logo included on all event signage

Opportunity to have 2 company representatives

at board dinner

Opportunity for brief comments during board

dinner

Company logo on cocktail napkins featured at board

dinner

Opportunity for brief presentation during orientation session

Opportunity to distribute promotional material at

orientation

Verbal recognition throughout orientation

Gold Sponsor | $5,000

The Colorado Restaurant Association, Colorado Restaurant Foundation and Colorado Restaurant Insurance Boards of Directors gather annually for board orientation at The Broadmoor Hotel in Colorado Springs, CO. The boards include more than 80 decision makers from various restaurants and industry companies.

Board Orientation

* Logo to be included based on when sponsorship is confirmed.

The CRA will be introducing a Master Class speaker series promoted to both CRA members and to the general public. This speaker series will feature prominent restaurateurs from across the country and will pair with a presentation on a business- related topic. This series will be a chance for sponsoring companies to network with series attendees and to promote the restaurant industry across Colorado. Each presentation will be recorded for viewing after the event by CRA members.

Oct. 16 - 18, 2017

Page 14: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

The Colorado Restaurant Show is the annual networking and learning event for restaurateurs, chefs, and restaurant and bar managers in the Rocky Mountain region.

Over the course of the two-day event, the leading restaurant suppliers in Colorado and the nation will meet with industry leaders and tastemakers to discover the newest trends, ideas, and products in the business. A selection of panels led by industry experts aim to inspire professionals, and spark collaboration between supporters and attendees.

Presenting Sponsor $8,000

Complimentary 10’ x 10’ exhibit space on trade

show floor

Opportunity to offer an educational session as

part of the show schedule

Company logo on all promotional material and

show website*

Complimentary ad in one month of Hospitality

News, online CRA electronic newsletter, to

announce show participation

Company logo in the onsite show program distributed to 1,000+

attendees

Company logo included on all show signage

Dedicated email, created by sponsor, sent to 4,500+

members to advertise participation in show**

Recognition in event press release

Education Session Sponsor | $5,000(Limited to 2 sponsors)

50% discount on any 10’x10’ exhibit space on

trade show floor

50% discount on any CRA advertising opportunities to promote participation

in the show

Opportunity to offer an educational session as

part of the show schedule

Company logo on all promotional material and

show website*

Company logo in the onsite show program distributed to 1,000+

attendees

Company logo on all show signage

Gold Sponsor | $4,000

25% discount on any 10’x10’ exhibit space in trade show

25% discount on any CRA advertising opportunities to promote participation in the

show

Company logo on all promotional material and

show website*

Company logo in the onsite show program distributed to

1,000+ attendees

Company logo included on all show signage

Keynote Speaker Sponsor | $2,500

10% discount on any 10’x10’ exhibit space in trade show

Opportunity to intro one of

the conference keynotes and provide promotional slides

Company logo in the onsite show program distributed to

1,000+ attendees

Company logo on all promotional material, show website and show signage*

Oct 9 - 10, 2017

Page 15: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

* Logo to be included based on when sponsorship is confirmed. To be included on all promotional mailings, sponsorship needs to be confirmed by April 30, 2017.

** Subject to CRA approval

Full page ad in onsite show program

Width: 7” | Height: 10”

All finished artwork must be sent to CRA by Friday, Sept. 29, 2017

Full Page Ad | $750

Half page ad in onsite show program

Width: 7” | Height: 4.875”

All finished artwork must be sent to CRA by Friday, Sept. 29, 2017

Half Page Horizontal Ad | $400

Onsite Program Advertisements

Company logo and link on show website

Company logo included on all show signage

Conference Supporter$500

Company logo and link on show website

Logo on bags that are distributed to 1,000+

attendees

Opportunity to design show bags and choose

color**

Company logo included on all show signage

Bag Sponsor | $1,000(plus cost of bags)

Silver Sponsor | $1,000

10% discount on any 10’x10’ exhibit space in trade show

Company logo on all

promotional material and show website*

Company logo in the onsite show program distributed to

1,000+ attendees

Company logo included on all show signage*

Company logo and link on show website

Logo on lanyards that are distributed to 1,000+

attendees

Opportunity to design show lanyards and choose

color**

Company logo included on all show signage

Lanyard Sponsor | $1,000(plus cost of lanyards)

Water Station Sponsor | $500 (plus cost of stations)

Company logo and link on show website

Logo on signage at 6+ water stations around

show floor

Company logo included on all show signage

Signage Sponsor | $1,000Company logo and link on

show website

Company logo in bottom right corner of all show

signage

Premium logo placement on entrance and

directional signage

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Member Non-Member

$350 $500

200 Word Limit w/ LogoThis advertising utilizes your own relevant, high-quality, educational content on our CRA blog. All advertiser content will be clearly labelled as “provided by [advertiser]”. This is your opportunity to provide your expert knowledge on a topic that is informative for our members. All content is reviewed and approved prior to publication. 200 word limit with logo and link. Infographics are welcome. All blog posts will be shared via our social channels and to any RSS feed subscribers and links to all blog articles will be featured in the Hospitality News online newsletter.

Native Advertising | Blog Posts

Member Non-Member

$250 $400

Standard Ad150 x 150 pixels, 72 dpi

All ads are full color and include a link to landing page of your choice. Ad size is 150x150 pixels.

Ad Specs

Hospitality News is published weekly and distributed via email.

Standard Advertising

Hospitality News is the CRA’s premier publication, the most widely-read resource among CRA members and industry professionals statewide. The weekly publication reaches 4,500+ members, industry leaders, government and media executives. This newsletter covers industry news and events, current trends, issues and data, and timely compliance and regulatory information. The Hospitality News currently has an open rate of 30%. We have two advertising methods available, Standard or Native Advertising.

Hospitality News Online Newsletter

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[email protected]

Multiview Sales Contact

We have contracted with an external producer for our weekly CRA Today NewsBrief and for website advertising. Contact them directly to inquire about advertising.

3rd Party Advertising

MultiView

Member Non-Member

$800 $1,000

Dedicated Email600 x 600 pixels, 72 dpi

All ads are full color and include a link to the landing page of your choice. Ad size is 600x600 pixel max. Ads are due 2 weeks prior to scheduling of email.

Ad Specs

Twice a month the CRA will send a dedicated email from advertisers promoting products and services likely to be of interest and relevance to our readers. Our current email list includes approximately 2,500 contacts.

Dedicated Email Advertising

Page 19: Maximize your Exposure to Colorado Restaurants · Cocktail napkins printed with company logo Verbal recognition during the event presentation Logo recognition on screen during cocktail

Pepsi Co Foodservice

Pinnacol Assurance

Platte Restaurant Equipment

Prudential Overall Supply

Raquelitas Tortillas

Republic National Distributing Company

Ritz Carlton

RMC Distributing

Robinson Dairy/Meadow Gold

Royal Cup Coffee

Sapporo USA

Seattle Fish Company

Southern Glazer Wine and Spirits of Colorado

Svedka

Sysco Denver

Tamarind Design & Marketing

Tundra Restaurant Supply

US Foods

Volio Vino

Epicurean Group

Event Specialist, Inc.

Fisher & Phillips

Heartland Payment Systems

Hurricane Grill & Wings

Italco Food Products

J&S Audio Visual

Johnson & Wales University

Johnson’s Corner

Mangia Bevi Café

Metropolitan State University of Denver

Miller-Coors

National Restaurant Consultants

New Amsterdam

Nico Associates

One Floor Up

Open Table

Open Blue Cobia

Partner Colorado Credit Union

Agave Underground

Alsco Denver Linen

American Harvest Mule

Auto Chlor

Bacardi

Beverage Distributors

Breckenridge - Wynkoop, LLC

The Broadmoor Resort

Brinker International

Buckhead Beef

Centerplate

Cintas

Colorado Restaurant Insurance

CRA Breckenridge Chapter

CRA Mile High Chapter

CRA Pikes Peak Chapter

Colo-Pac Produce

Denver Arts & Venues

E&J Gallo Winery

EcoLab

Join these other distinguished companies supporting the only association serving the foodservice industry. Together we make a powerful impact!

Partners

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2017 Sponsorship & Advertising Opportunities

Colorado Restaurant Association 430 E 7th Ave, Denver, CO 80203

303-830-2972 ext. 147 [email protected]