maximizing linkedin for the job search
DESCRIPTION
Presentation on increasing exposure on LinkedInTRANSCRIPT
- 1. Maximizing LinkedIn for the Job Search
- Presented by Robert Rhodes
- Contributions from Tom Harris, R. David Rahn and Colleen Johnson from the Community Career Center, Naperville IL
- 2. What is LinkedIn?
- LinkedIn is an interconnected network of professionals
- You can find, be introduced to, and collaborate with professionals
- Over 60 million professionals are on LinkedIn
- 3. What is LinkedIn?
- Professionals from every Fortune 500 company are represented on LinkedIn
- A new member joins LinkedIn every second
- Half of the members are outside the US
- LinkedIn is in several languages, but not in Japan or China yet
- 4. What can LinkedIn do for me?
- Increase your visibility so that you will be found
- Find other professionals
- Network
- Research companies
- Ask for assistance from connections
- 5. Connections
- Networking - Everyone is connected. Six degrees of separation.
- 6. Connections
- Former co-workers and supervisors
- Friends/associates
- Connections of connections
- Virtual connections
- 7. Connecting with Connections Connections
- 8. Where do you start?
- Build a detailed profile
- Send invitations to fellow networkers
- Join professional and alumni groups
- Request recommendations
- 9. Your Profile
- Name and professional photo
- Summary statement loaded with key words for your profession
- All former positions and education
- Contact information, including phone number and e-mail
- 10. Maximizing Your Network
- LI was originally designed as a way to network with people you know
- Overtime, LinkedIn evolved to a network of trusted contacts and their contacts
- LinkedIn now accepts the concept of virtual contacts, in my opinion
- LinkedIn is divided into 1st level, 2nd level and 3nd level contacts
- 11. Maximizing Your Network
- 1st level contacts - Direct contacts
- 2nd level contacts - Your direct contacts 1st level contacts
- 3nd level contacts - Direct contacts of your 2nd level contacts
- Have 155 direct or 1st level contacts
- 42,000 - 2nd level contacts
- 3.3 million - 3nd level contacts
- 12. How to Maximize Your Network
- Invitations
- Customize invitations
- Examples
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- Met you at Comm. Methodist Job Club
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- Noticed we both belong to the Greater Naperville LI group and are in the same profession
- Dont send the standard invitation
- Dont send invitations to someone not currently on LinkedIn
- 13. How to Maximize Your Network
- Invitations (continued)
- Want to avoid receiving I Dont Knows or IDKs
- Five IDKs and invitations are restricted
- If you dont want to connect, better option is to archive the invitation
- Do not IDK someone, they will remember you in a bad way
- Absolutely do not use the spam option for invitations
- 14. How to Maximize Your Network
- Groups
- Groups are important for exposure
- Want to join numerous groups and participate in these groups
- Can join up to 50 different groups
- Groups allow you to send invitations to other members without their e-mail
- Good way to meet contacts
- Some groups have in-person meetings
- 15. How to Maximize Your Network
- LIONs
- Connect with a LION or LinkedIn Open Networker
- LIONs have over 500 contacts and are usually willing to accept invitations
- Most LIONs are great, a few are trying to sell you something
- There is an option to disconnect without their knowledge
- LIONs increase your number of 2nd level connections
- 16. How to Maximize Your Network
- Introductions
- Your direct contact can introduce you to a 2nd level contact
- Introductions are a way to be introduced to a contact that could help you
- Contact your connection via e-mail before ask for an introduction
- Dont ask for an introduction from a new contact
- If you want to use Introductions, you must be willing to introduce others
- 17. How to Maximize Your Network
- Recommendations
- Recommendations are important for your profile since they make it believable
- Need at least 3 recommendations for 100% LinkedIn rating
- Best recommendations are from former managers or co-workers
- Dont ask someone you do not know to write you a recommendation
- 18. LinkedIn Resources
- Understanding, Leveraging and Maximizing LinkedIn by Neal Schaffer Book (For purchase on Amazon.com)
- Windmill Networking Blog
- http://windmillnetworking.com/blog/#axzz0iudyG Bcl
- 10 Ways to use LinkedIn Blog
- http://blog.guykawasaki.com/2009/02/10-ways-to-use.html
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- Questions? Ask Bob About LinkedIn
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- Send me questions at [email protected]