maximizing pinterest as a successful social media channel
DESCRIPTION
Whether you're a small business or a large company, Pinterest is a great tool to drive traffic and a valuable addition to your social media strategy.TRANSCRIPT
As a Successful Social Media Channel
Maximizing
TABLE OF CONTENTS WHAT PINTEREST IS & WHY SHOULD YOU CARE?
THE USE OF PINTEREST & THE APPEAL TO WOMEN
EXAMPLES OF BRANDS ON PINTEREST
SUMMARY & CONCLUSION
CHAPTER 1
WHAT IS PINTEREST & WHY SHOULD YOU CARE?
is a hybrid of a visual discovery tool and a social networking website that allows people to collect ideasfor their different projects and interests and share with others.
Source: Wikipedia, Techterms.com
One of the five best social media sites of 2011, along with Google+ and Klout.
One of the fastest growingSocial media platforms
Why Pinterest?
Source :Time magazine
Projected to overcome Facebookin the next decade
Mass appeal to consumers
Rapid Growth
Mar, 2010 •Pinterest launch date•4 years old
2013 •Number of Pinterest business accounts: about 500,000•Pinterest valuation as of 10/23/2013 : $3.8 billion
2014 •Total number of Pinterest pins to date : 30 billion•Total number of Pinterest board created to date : 750 billion
2) Users add pins to their personal boards, generating links back to your site
1) Place the ‘Pin It’ button on your pages, encouraging users to link back to the source
Why Use Pinterest? Generator for ‘links’
3) Attracts interest, traffic, and potential customers to your site
“A pin is worth $0.78 in sales” by Piqora
7.10% of Web Traffic that sites receive, which is greater than the shares for each of the 6 remaining social networks.
Pinterest as the Queen of Social Referrals
Source :Business Insider
Facebook Pinterest Twitter StumbleUpon Reddit YouTube Google + Linkedin0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
13-Dec 14-Jan 14-Feb 14-Mar
Traffic growth - 48%(2.31 percentage points)
CHAPTER 2
THE USE OFPINTEREST& THE APPEALTO WOMEN?
A PIN
PINNING
REPIN
Creating an account and ‘boards’To organize your content
Upload clear, interesting imagesrelevant to brand and audience
Browsing other’s boards and comment on individual times
Reposting pins from other users
Creating and sharing collections of visual bookmarks
Button placed on websites to encourage sharing and engagement
BOARDS HOW TO USE PINTEREST
PIN IT BUTTON
Source: RJMetrics
PINTEREST USERS BY GENDER
80%
20%
Female
Male
Visually appealing layout
WHY APPEALING TO ‘WOMEN’ MORE ?
It has a very feminine script and interface, and the scheme is pink Consumers just see a picture with very little text On the other hand, Facebook is very word heavy
No pestering
No constant updating of feeds, no overload of people’s lives
Instant gratification engine
Giving the comfort of social acceptance through the collections People feel good that someone is validating their tastes
TOTAL ACTIVITY
82%
84%
86%
88%
90%
92%
94%
96%Growth of Female Activity on Pinterest
2011 2013
87%
94%
84% of femalePinterest
users are still active
Within four years of the launch of Pinterest,
female users have shown more interest, published more
pins and maintained activeuser profiles on the site.
CHAPTER 3
EXAMPLES OF BRANDS ONPINTEREST
WHAT IS BEING USED
FOR?
0%
5%
10%
15%
20%
25%
Food and Drink
Crafts and DIY Home
décor
20%
12% 11%
THE BEST CASE STUDY Whole Foods(2011)
o Broad appeal to craft lovers, gardeners and vegetarians. o Proportion of users are driven through the Whole Food Pinterest page. o Exposure to brand-related content
such as recipes ideas and products.
How they became popular
Result o The two most popular images Whole Foods has ever posted are recipes
-> Repined 68,000 times driving 44,000 views to the website. o 500,000 visitors from Pinterest have viewed Whole Foods pages 760,000 times.
Of that, 80% came from recipes.
EXAMPLES IN SAN DIEGO
CHAPTER 4
SUMMARY & CONCLUSION
HOW PINTEREST
HAS EVOLVED
Users started expressing their interests through their friends and families
Users are pinning their weddings, getting ideas for gifts, and driving traffic to shopping sites like ‘Esty.com’
Traffic to PinterestEven though it is a visually dominated platform, text still matters.
So SEO best practices apply to the use of Pinterest in social media strategies.
